diff --git a/ui/src/components/marketing/CTASection.tsx b/ui/src/components/marketing/CTASection.tsx
index d900040..9593857 100644
--- a/ui/src/components/marketing/CTASection.tsx
+++ b/ui/src/components/marketing/CTASection.tsx
@@ -5,7 +5,7 @@ import { PageContainer } from "@/components/shared/PageContainer";
 
 export function CTASection() {
   return (
-    <section className="py-20" id="pricing">
+    <section className="py-20">
       <PageContainer>
         <Card elevated className="overflow-hidden rounded-[34px] bg-hero-glow p-8 sm:p-12">
           <div className="max-w-2xl">
diff --git a/ui/src/components/marketing/PricingSection.tsx b/ui/src/components/marketing/PricingSection.tsx
new file mode 100644
index 0000000..9333136
--- /dev/null
+++ b/ui/src/components/marketing/PricingSection.tsx
@@ -0,0 +1,181 @@
+import { Link } from "react-router-dom";
+import { Button } from "@/components/shared/Button";
+import { Card } from "@/components/shared/Card";
+import { PageContainer } from "@/components/shared/PageContainer";
+import { classNames } from "@/lib/classNames";
+
+const pricingPlans = [
+  {
+    name: "Free",
+    label: "Explore Planera",
+    description:
+      "For individuals who want to try the workspace, test a few real questions, and get a feel for the product before upgrading.",
+    price: "$0",
+    cadence: "no credit card required",
+    cta: "Try Free",
+    href: "/app",
+    note: "Includes one editor seat, one workspace, and a light monthly usage allowance.",
+    featured: false,
+    features: [
+      "Natural-language analytics for early exploration",
+      "CSV and JSON uploads with inspection detail",
+      "Saved conversations and result previews",
+      "Community support and upgrade-ready workspace history",
+    ],
+  },
+  {
+    name: "Starter",
+    label: "Self-serve",
+    description:
+      "For founders and operators who need clear answers fast without committing to a heavyweight analytics stack.",
+    price: "$39",
+    cadence: "per editor / month",
+    cta: "Start with Starter",
+    href: "/app",
+    note: "Includes 3 collaborators and one shared workspace.",
+    featured: false,
+    features: [
+      "Natural-language analysis and file uploads",
+      "Saved chats, result exports, and SQL inspection",
+      "Weekly summary digests for recurring questions",
+      "Email support with 2-business-day response time",
+    ],
+  },
+  {
+    name: "Enterprise",
+    label: "Governed rollout",
+    description:
+      "For security-conscious organizations rolling Planera out across departments, regions, or regulated workflows.",
+    price: "Custom",
+    cadence: "annual plans with tailored onboarding",
+    cta: "Plan Enterprise Rollout",
+    href: "/sign-in",
+    note: "Built for procurement, security review, and long-term adoption.",
+    featured: false,
+    features: [
+      "SSO, audit trails, and advanced workspace controls",
+      "Private deployment options and network restrictions",
+      "Dedicated success planning and training sessions",
+      "Security review support and volume pricing",
+    ],
+  },
+] as const;
+
+export function PricingSection() {
+  return (
+    <section className="py-20" id="pricing">
+      <PageContainer>
+        <div
+          className="overflow-hidden rounded-[36px] border border-line bg-panel px-6 py-8 shadow-soft sm:px-8 sm:py-10 lg:px-10"
+          style={{
+            backgroundImage:
+              "radial-gradient(circle at top right, rgba(35, 88, 82, 0.14), transparent 30%), linear-gradient(180deg, rgba(255, 253, 249, 0.96), rgba(247, 242, 234, 0.92))",
+          }}
+        >
+          <div className="grid gap-6 lg:grid-cols-[minmax(0,1fr)_minmax(320px,0.46fr)] lg:items-end">
+            <div className="max-w-3xl">
+              <p className="text-sm font-medium uppercase tracking-[0.18em] text-muted">Pricing</p>
+              <h2 className="mt-4 text-4xl sm:text-5xl">Three ways to bring calm, inspectable analytics into the team.</h2>
+              <p className="mt-5 max-w-2xl text-lg leading-8 text-muted">
+                Every plan keeps the conversation-first experience and execution visibility intact. The difference is how much collaboration,
+                governance, and rollout support you want around it.
+              </p>
+            </div>
+
+            <Card className="rounded-[28px] border-white/70 bg-white/70 p-6 backdrop-blur">
+              <p className="text-xs font-medium uppercase tracking-[0.18em] text-muted">All paid plans include</p>
+              <div className="mt-4 grid gap-3 sm:grid-cols-3 lg:grid-cols-1">
+                {[
+                  ["Unlimited viewers", "Share answers widely without paying for every stakeholder seat."],
+                  ["Inspect every answer", "Open SQL, validation, and result metadata from the same workspace."],
+                  ["Fast onboarding", "Start in days with guided setup instead of a long BI migration."],
+                ].map(([title, body]) => (
+                  <div key={title} className="rounded-[22px] border border-line/80 bg-panel/80 p-4">
+                    <p className="text-sm font-semibold text-ink">{title}</p>
+                    <p className="mt-2 text-sm leading-6 text-muted">{body}</p>
+                  </div>
+                ))}
+              </div>
+            </Card>
+          </div>
+
+          <div className="mt-10 grid gap-4 xl:grid-cols-3">
+            {pricingPlans.map((plan) => (
+              <Card
+                key={plan.name}
+                elevated
+                className={classNames(
+                  "flex h-full flex-col rounded-[30px] p-7 sm:p-8",
+                  plan.featured ? "border-ink bg-ink text-white" : "bg-panel/85 backdrop-blur",
+                )}
+              >
+                <div className="flex items-start justify-between gap-4">
+                  <div>
+                    <p
+                      className={classNames(
+                        "text-xs font-medium uppercase tracking-[0.18em]",
+                        plan.featured ? "text-white/70" : "text-muted",
+                      )}
+                    >
+                      {plan.label}
+                    </p>
+                    <h3 className={classNames("mt-4 text-3xl", plan.featured ? "text-white" : "text-ink")}>{plan.name}</h3>
+                  </div>
+                  {plan.featured ? (
+                    <span className="rounded-full border border-white/20 bg-white/10 px-3 py-1 text-xs font-medium uppercase tracking-[0.16em] text-white">
+                      Popular
+                    </span>
+                  ) : null}
+                </div>
+
+                <p className={classNames("mt-4 text-sm leading-7", plan.featured ? "text-white/72" : "text-muted")}>{plan.description}</p>
+
+                <div className="mt-8 flex items-end gap-3">
+                  <span className={classNames("text-5xl leading-none", plan.featured ? "text-white" : "text-ink")}>{plan.price}</span>
+                  <span className={classNames("pb-1 text-sm", plan.featured ? "text-white/72" : "text-muted")}>{plan.cadence}</span>
+                </div>
+
+                <p className={classNames("mt-3 text-sm leading-6", plan.featured ? "text-white/72" : "text-muted")}>{plan.note}</p>
+
+                <Link className="mt-8 block" to={plan.href}>
+                  <Button
+                    fullWidth
+                    size="lg"
+                    variant={plan.featured ? "secondary" : "primary"}
+                    className={classNames(plan.featured ? "border-white/15 bg-white text-ink hover:bg-white/90" : undefined)}
+                  >
+                    {plan.cta}
+                  </Button>
+                </Link>
+
+                <div className={classNames("mt-8 border-t pt-6", plan.featured ? "border-white/10" : "border-line")}>
+                  <p className={classNames("text-xs font-medium uppercase tracking-[0.18em]", plan.featured ? "text-white/70" : "text-muted")}>
+                    What&apos;s included
+                  </p>
+                  <ul className="mt-4 space-y-3">
+                    {plan.features.map((feature) => (
+                      <li key={feature} className="flex items-start gap-3">
+                        <span
+                          className={classNames(
+                            "mt-[9px] h-2.5 w-2.5 flex-none rounded-full",
+                            plan.featured ? "bg-white" : "bg-accent",
+                          )}
+                        />
+                        <span className={classNames("text-sm leading-6", plan.featured ? "text-white/82" : "text-ink")}>{feature}</span>
+                      </li>
+                    ))}
+                  </ul>
+                </div>
+              </Card>
+            ))}
+          </div>
+
+          <div className="mt-6 flex flex-wrap items-center gap-3 text-sm text-muted">
+            <span className="rounded-full border border-line bg-panel/80 px-4 py-2">Usage-based warehouse compute can be layered onto any plan.</span>
+            <span className="rounded-full border border-line bg-panel/80 px-4 py-2">Annual commitments unlock 15% savings and guided rollout support.</span>
+          </div>
+        </div>
+      </PageContainer>
+    </section>
+  );
+}
diff --git a/ui/src/pages/HomePage.tsx b/ui/src/pages/HomePage.tsx
index 804fa55..c646825 100644
--- a/ui/src/pages/HomePage.tsx
+++ b/ui/src/pages/HomePage.tsx
@@ -2,6 +2,7 @@ import { CTASection } from "@/components/marketing/CTASection";
 import { FeatureGrid } from "@/components/marketing/FeatureGrid";
 import { HeroSection } from "@/components/marketing/HeroSection";
 import { HowItWorks } from "@/components/marketing/HowItWorks";
+import { PricingSection } from "@/components/marketing/PricingSection";
 import { TrustStrip } from "@/components/marketing/TrustStrip";
 import { UseCases } from "@/components/marketing/UseCases";
 import { MarketingLayout } from "@/layouts/MarketingLayout";
@@ -14,6 +15,7 @@ export function HomePage() {
       <HowItWorks />
       <FeatureGrid />
       <UseCases />
+      <PricingSection />
       <CTASection />
     </MarketingLayout>
   );