The purpose of this repository is to discover insights from onsite search queries.
- Extract search queries from GA using Google's v4 API
- Generate word clouds with NLP
- Discover topics using LDA models
- Project trends forward with forecasting models
Applications include:
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Understanding your customer's point of view
- Are there navigation pain points?
- Should you think about stocking new products?
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Identifying and tracking trends to inform marketing efforts
- Timing promotions with periodic peak interest
- Are overall trends specific to your website or global?
- Building content for upwards trending topics (+ SEO keywords 📈)