diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index 6123356..d72682a 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -34,6 +34,8 @@ jobs:
         run: npm install
 
       - name: Build
+        env:
+          VITE_GA_ID: ${{ secrets.VITE_GA_ID }}
         run: npm run build
 
       - name: Setup Pages
diff --git a/package.json b/package.json
index 15c4693..0671f94 100644
--- a/package.json
+++ b/package.json
@@ -54,6 +54,7 @@
     "react": "^18.3.1",
     "react-day-picker": "^8.10.1",
     "react-dom": "^18.3.1",
+    "react-ga4": "^2.1.0",
     "react-hook-form": "^7.61.1",
     "react-resizable-panels": "^2.1.9",
     "react-router-dom": "^6.30.1",
diff --git a/src/App.tsx b/src/App.tsx
index 492b8d4..ad44f5c 100644
--- a/src/App.tsx
+++ b/src/App.tsx
@@ -16,12 +16,28 @@ import { useGameStore } from "@/store/gameStore";
 import { toast } from "sonner";
 import { formatCurrency } from "@/lib/utils";
 import { GAME_CONFIG, calculateCurrentIncome } from "@/config/gameConfig";
+import { initGA, trackPageView } from "@/lib/analytics";
+import { useLocation } from "react-router-dom";
 
 const queryClient = new QueryClient();
 
+const AnalyticsTracker = () => {
+  const location = useLocation();
+
+  useEffect(() => {
+    trackPageView(location.pathname + location.search);
+  }, [location]);
+
+  return null;
+};
+
 const App = () => {
   const offlineProcessed = useRef(false);
 
+  useEffect(() => {
+    initGA();
+  }, []);
+
   // Offline income calculation — runs once on mount
   useEffect(() => {
     if (offlineProcessed.current) return;
@@ -65,6 +81,7 @@ const App = () => {
         <Toaster />
         <Sonner />
         <BrowserRouter>
+          <AnalyticsTracker />
           <Routes>
             <Route path="/" element={<Index />} />
             <Route path="/collection" element={<Collection />} />
diff --git a/src/lib/analytics.ts b/src/lib/analytics.ts
new file mode 100644
index 0000000..c8fab25
--- /dev/null
+++ b/src/lib/analytics.ts
@@ -0,0 +1,43 @@
+import ReactGA from "react-ga4";
+
+const GA_MEASUREMENT_ID = import.meta.env.VITE_GA_ID;
+
+export const initGA = () => {
+  if (GA_MEASUREMENT_ID) {
+    ReactGA.initialize(GA_MEASUREMENT_ID);
+    console.log("GA Initialized");
+  }
+};
+
+export const trackPageView = (path: string) => {
+  if (GA_MEASUREMENT_ID) {
+    ReactGA.send({ hitType: "pageview", page: path });
+  }
+};
+
+export const trackEvent = (category: string, action: string, label?: string, value?: number) => {
+  if (GA_MEASUREMENT_ID) {
+    ReactGA.event({
+      category,
+      action,
+      label,
+      value,
+    });
+  }
+};
+
+export const trackPackOpening = (packName: string, cost: number) => {
+  trackEvent("Game", "Pack Opened", packName, cost);
+};
+
+export const trackUpgrade = (upgradeType: string, level: number, cost: number) => {
+  trackEvent("Game", "Upgrade Purchased", `${upgradeType} - Level ${level}`, cost);
+};
+
+export const trackDimensionStart = (level: number) => {
+  trackEvent("Game", "Dimension Started", `Level ${level}`);
+};
+
+export const trackDimensionEnd = (level: number, reward: number) => {
+  trackEvent("Game", "Dimension Ended", `Reached Level ${level}`, reward);
+};
diff --git a/src/store/gameStore.ts b/src/store/gameStore.ts
index 11e4e8e..92940d4 100644
--- a/src/store/gameStore.ts
+++ b/src/store/gameStore.ts
@@ -10,6 +10,12 @@ import {
   Character,
   GameState as BaseGameState,
 } from "@/types/game";
+import {
+  trackPackOpening,
+  trackUpgrade,
+  trackDimensionStart,
+  trackDimensionEnd,
+} from "@/lib/analytics";
 
 interface GameState extends BaseGameState {
   addCard: (card: GameCard) => boolean;
@@ -191,6 +197,8 @@ export const useGameStore = create<GameState>()(
           seeds: state.seeds - pack.cost,
         }));
 
+        trackPackOpening(pack.name, pack.cost);
+
         return newCards;
       },
 
@@ -230,6 +238,7 @@ export const useGameStore = create<GameState>()(
           dimensionLevel: 1,
           currentEnemy: enemy,
         }));
+        trackDimensionStart(1);
         return true;
       },
 
@@ -268,6 +277,8 @@ export const useGameStore = create<GameState>()(
       },
 
       resetDimension: (reward) => {
+        const { dimensionLevel } = get();
+        trackDimensionEnd(dimensionLevel, reward);
         set((s) => ({
           seeds: s.seeds + reward,
           isDimensionActive: false,
@@ -296,13 +307,17 @@ export const useGameStore = create<GameState>()(
 
         if (seeds < cost) return false;
 
-        set((s) => ({
-          seeds: s.seeds - cost,
-          upgrades: {
-            ...s.upgrades,
-            [type]: s.upgrades[type] + 1,
-          },
-        }));
+        set((s) => {
+          const newLevel = s.upgrades[type] + 1;
+          trackUpgrade(type, newLevel, cost);
+          return {
+            seeds: s.seeds - cost,
+            upgrades: {
+              ...s.upgrades,
+              [type]: newLevel,
+            },
+          };
+        });
         return true;
       },