diff --git a/smithy/model/brand/brand-apis.smithy b/smithy/model/brand/brand-apis.smithy
new file mode 100644
index 0000000..749ad33
--- /dev/null
+++ b/smithy/model/brand/brand-apis.smithy
@@ -0,0 +1,76 @@
+$version: "2"
+
+namespace com.shopping.inandout.brand
+
+use com.shopping.inandout#DeleteRestrictedError
+use com.shopping.inandout#ImageUrl
+use com.shopping.inandout#InternalServerError
+use com.shopping.inandout#InvalidInputError
+use com.shopping.inandout#ResourceAlreadyExistsError
+use com.shopping.inandout#ResourceName
+use com.shopping.inandout#ResourceNotFoundError
+use com.shopping.inandout#UUID
+
+resource Brand {
+    identifiers: {
+        brandId: UUID
+    }
+    properties: {
+        name: ResourceName
+        logoUrl: ImageUrl
+        createdAt: Timestamp
+        updatedAt: Timestamp
+    }
+    create: CreateBrand
+    read: GetBrand
+    update: UpdateBrand
+    delete: DeleteBrand
+}
+
+@http(method: "POST", uri: "/brands")
+operation CreateBrand {
+    input: CreateBrandInput
+    output: BrandSummary
+    errors: [
+        InvalidInputError
+        ResourceAlreadyExistsError
+        InternalServerError
+    ]
+}
+
+@readonly
+@http(method: "GET", uri: "/brands/{brandId}")
+operation GetBrand {
+    input: GetBrandInput
+    output: BrandSummary
+    errors: [
+        InvalidInputError
+        ResourceNotFoundError
+        InternalServerError
+    ]
+}
+
+@http(method: "PATCH", uri: "/brands/{brandId}")
+operation UpdateBrand {
+    input: UpdateBrandInput
+    output: BrandSummary
+    errors: [
+        InvalidInputError
+        ResourceNotFoundError
+        InternalServerError
+    ]
+}
+
+@idempotent
+@http(method: "DELETE", uri: "/brands/{brandId}")
+@documentation("Restricted cascading operation, references for stores and articles should NOT exist")
+operation DeleteBrand {
+    input: DeleteBrandInput
+    output: BrandSummary
+    errors: [
+        InvalidInputError
+        ResourceNotFoundError
+        DeleteRestrictedError
+        InternalServerError
+    ]
+}
diff --git a/smithy/model/brand/brand-io.smithy b/smithy/model/brand/brand-io.smithy
new file mode 100644
index 0000000..1e77ef9
--- /dev/null
+++ b/smithy/model/brand/brand-io.smithy
@@ -0,0 +1,36 @@
+$version: "2"
+
+namespace com.shopping.inandout.brand
+
+use com.shopping.inandout#ImageUrl
+use com.shopping.inandout#ResourceName
+use com.shopping.inandout#UUID
+
+structure CreateBrandInput {
+    @required
+    name: ResourceName
+
+    logoUrl: ImageUrl
+}
+
+structure GetBrandInput {
+    @required
+    @httpLabel
+    brandId: UUID
+}
+
+structure UpdateBrandInput {
+    @required
+    @httpLabel
+    brandId: UUID
+
+    name: ResourceName
+
+    logoUrl: ImageUrl
+}
+
+structure DeleteBrandInput {
+    @required
+    @httpLabel
+    brandId: UUID
+}
diff --git a/smithy/model/brand/brand-types.smithy b/smithy/model/brand/brand-types.smithy
new file mode 100644
index 0000000..04f8cbc
--- /dev/null
+++ b/smithy/model/brand/brand-types.smithy
@@ -0,0 +1,23 @@
+$version: "2"
+
+namespace com.shopping.inandout.brand
+
+use com.shopping.inandout#ImageUrl
+use com.shopping.inandout#ResourceName
+use com.shopping.inandout#UUID
+
+structure BrandSummary {
+    @required
+    brandId: UUID
+
+    @required
+    name: ResourceName
+
+    logoUrl: ImageUrl
+
+    @required
+    createdAt: Timestamp
+
+    @required
+    updatedAt: Timestamp
+}
diff --git a/smithy/model/common.smithy b/smithy/model/common.smithy
index 90426d1..34d0b92 100644
--- a/smithy/model/common.smithy
+++ b/smithy/model/common.smithy
@@ -9,3 +9,11 @@ string UUID
 list UUIDList {
     member: UUID
 }
+
+@pattern("^[a-zA-Z0-9\\- ]+$")
+@length(min: 3, max: 63)
+string ResourceName
+
+@pattern("^https?://[a-zA-Z0-9\\-._~:/?#\\[\\]@!$&'()*+,;=%]+\\.(jpg|jpeg|png|gif)$")
+@length(min: 8, max: 255)
+string ImageUrl
diff --git a/smithy/model/main.smithy b/smithy/model/main.smithy
index adae545..4e67665 100644
--- a/smithy/model/main.smithy
+++ b/smithy/model/main.smithy
@@ -2,12 +2,16 @@ $version: "2"
 
 namespace com.shopping.inandout
 
-use com.shopping.inandout.tsp#FindTspSolution
 use aws.protocols#restJson1
+use com.shopping.inandout.brand#Brand
+use com.shopping.inandout.tsp#FindTspSolution
 
 @restJson1
 service InAndOut {
     version: "2026-04-01"
+    resources: [
+        Brand
+    ]
     operations: [
         FindTspSolution
     ]