Develop a plan for auditing data quality on a regular basis. Issue/Sub-issue is a great example. Also ticket type (e.g. Incident vs Service Request). Priority would be good, too. Pay attention to all data points, even the less obvious ones like Company and Contact. Do recognize patterns depends on quality data. To report information to clients depends on correct client record. Pay specific attention to title and description as well. Are they worded well? Is the information clear? Especially the title.
If we can't trust our data, we can't use our data.
Develop a plan for auditing data quality on a regular basis. Issue/Sub-issue is a great example. Also ticket type (e.g. Incident vs Service Request). Priority would be good, too. Pay attention to all data points, even the less obvious ones like Company and Contact. Do recognize patterns depends on quality data. To report information to clients depends on correct client record. Pay specific attention to title and description as well. Are they worded well? Is the information clear? Especially the title.
If we can't trust our data, we can't use our data.