diff --git a/docs/ROADMAP.md b/docs/ROADMAP.md
index a2dc377..51ab1f4 100644
--- a/docs/ROADMAP.md
+++ b/docs/ROADMAP.md
@@ -1651,9 +1651,9 @@ Sequencing: realistically wants to happen before live Stripe mode activates (Str
 | Feature | Size | Description |
 |---------|------|-------------|
 | About page (/about) | M | _Shipped early, ahead of v1.42._ Honest first-person voice matching the Pricing page. Covers: what Campable does, why it exists, who's behind it, how it's funded, where data comes from, what's coming. Trust signal for fence-sitters on /pricing. |
-| Privacy Policy (/privacy) | S | Hand-written in Campable voice (not Termly — see Architecture Decisions). Honest disclosure of every third party that touches user data (Supabase, Stripe, PostHog, Mapbox, Visual Crossing, Cloudflare, Fly), retention policy, and GDPR/CCPA rights. |
+| Privacy Policy (/privacy) | S | Hand-written in Campable voice. See Architecture Decisions for why Termly was rejected. Honest disclosure of every third party that touches user data (Supabase, Stripe, PostHog, Mapbox, Visual Crossing, Cloudflare, Fly), retention policy, and GDPR/CCPA rights. |
 | Terms of Service (/terms) | S | Hand-written. $5/mo subscription terms, explicit 30-day refund policy (per Stripe's preference), liability limit, governing law (Washington), right to terminate abusive accounts. Linked from /pricing. |
-| Footer component | S | New `<Footer>` rendered site-wide outside `<Routes>`. Links: About, Pricing, Privacy, Terms, Contact (mailto). © year only — version dropped (continuously deployed, package.json is 0.0.0, no semver discipline to display). |
+| Footer component | S | New `<Footer>` rendered site-wide outside `<Routes>`. Links: About, Pricing, Privacy, Terms, Contact (mailto). © year only. Version dropped because package.json is 0.0.0 and the site is continuously deployed. |
 | Contact email | XS | `hello@palouselabs.com` already wired. Mailto in footer and on Privacy/Terms contact sections. |
 | Stripe Business profile config | XS | Paste Privacy + ToS URLs into Stripe Dashboard → Settings → Public details. Required for live-mode review. |
 | Stripe Customer Portal links | XS | Customer Portal config page → add Terms + Privacy URLs so the cancel/manage flow shows them. |
diff --git a/web/src/pages/About.tsx b/web/src/pages/About.tsx
index 514220a..604bc8c 100644
--- a/web/src/pages/About.tsx
+++ b/web/src/pages/About.tsx
@@ -1,11 +1,12 @@
 /**
- * About page (/about) — v1.42.
+ * About page (/about) for v1.42.
  *
- * Trust signal for fence-sitters on /pricing. Same first-person, no-marketing
- * voice as the Pricing page. Built to be skimmed top-to-bottom in 60 seconds
- * by someone deciding whether to give a $5/mo subscription to a stranger on
- * the internet. Concrete facts (data sources, funding model) carry more
- * weight than "we're committed to quality" copy ever would.
+ * Trust signal for fence-sitters on /pricing. Same first-person,
+ * no-marketing voice as the Pricing page. Built to be skimmed
+ * top-to-bottom in 60 seconds by someone deciding whether to give
+ * a $5/mo subscription to a stranger on the internet. Concrete facts
+ * (data sources, funding model) carry more weight than "we're committed
+ * to quality" copy ever would.
  */
 
 import { Helmet } from "react-helmet-async";
@@ -28,26 +29,26 @@ export default function About() {
           <p className="about-lede">
             Campable aggregates real-time campsite availability across
             Recreation.gov, Washington State Parks, and Oregon State Parks so
-            you can answer &ldquo;what&rsquo;s actually open this weekend within
-            driving distance?&rdquo; without bouncing between five booking
-            sites.
+            you can answer &ldquo;what&rsquo;s actually open this weekend
+            within driving distance?&rdquo; without bouncing between five
+            booking sites.
           </p>
         </header>
 
         <section className="about-section" aria-labelledby="why-heading">
           <h2 id="why-heading">Why this exists</h2>
           <p>
-            Finding a campsite shouldn&rsquo;t require fifteen browser tabs and
-            a spreadsheet. The booking sites are designed for people who already
-            know the campground they want. They&rsquo;re not designed for
-            &ldquo;anywhere quiet and pretty within three hours of
+            Finding a campsite shouldn&rsquo;t require fifteen browser tabs
+            and a spreadsheet. The booking sites are designed for people who
+            already know the campground they want. They&rsquo;re not designed
+            for &ldquo;anywhere quiet and pretty within three hours of
             Seattle&rdquo; or &ldquo;any lakeside spot that opened up this
             week.&rdquo;
           </p>
           <p>
-            Campable does the cross-source aggregation, the date filtering, the
-            drive-time math, and the trail / lake / old-growth tagging &mdash;
-            so you can do less searching and more camping.
+            Campable does the cross-source aggregation, the date filtering,
+            the drive-time math, and the trail / lake / old-growth tagging,
+            so you can spend less time searching and more time camping.
           </p>
         </section>
 
@@ -55,12 +56,13 @@ export default function About() {
           <h2 id="who-heading">Who&rsquo;s behind it</h2>
           <p>
             Built and maintained by one person. The kind of person who has
-            watched availability flip from open to gone in fifteen minutes and
-            decided the booking layer needed a search engine on top.
+            watched availability flip from open to gone in fifteen minutes
+            and decided the booking layer needed a search engine on top.
           </p>
           <p>
-            If something&rsquo;s broken or could be better, send a note &mdash;
-            feedback goes to a real human, not a support queue.
+            If something&rsquo;s broken or could be better, email{" "}
+            <a href="mailto:hello@palouselabs.com">hello@palouselabs.com</a>.
+            Replies come from a real human.
           </p>
         </section>
 
@@ -69,15 +71,16 @@ export default function About() {
           <p>
             Free for search, three watches, and shareable links.{" "}
             <Link to="/pricing">Pro</Link> ($5/month) unlocks unlimited
-            watches, 5-minute polling instead of 15-minute, more trip planner
-            sessions, and anomaly-based deal alerts. Pro subscriptions cover
-            the polling infrastructure and let the free tier stay genuinely
-            free for the next person who just needs to find a tent site.
+            watches, 5-minute polling instead of 15-minute, more trip
+            planner sessions, and anomaly-based deal alerts. Pro
+            subscriptions cover the polling infrastructure and let the free
+            tier stay genuinely free for the next person who just needs to
+            find a tent site.
           </p>
           <p>
-            No ads, ever. No selling your data. No &ldquo;free trial that
-            auto-converts&rdquo; &mdash; Pro is opt-in and one-click cancel via
-            the Stripe portal.
+            No ads. We don&rsquo;t sell your data. Pro never auto-converts
+            from a trial; it&rsquo;s opt-in, and you can cancel in one click
+            from the Stripe portal.
           </p>
         </section>
 
@@ -85,29 +88,29 @@ export default function About() {
           <h2 id="data-heading">Where the data comes from</h2>
           <ul className="about-list">
             <li>
-              <strong>Recreation.gov</strong> &mdash; federal campgrounds via
-              the official RIDB metadata API and per-day availability endpoint
+              <strong>Recreation.gov:</strong> federal campgrounds via the
+              official RIDB metadata API and per-day availability endpoint.
             </li>
             <li>
-              <strong>Washington State Parks</strong> &mdash; via the
-              GoingToCamp public API
+              <strong>Washington State Parks:</strong> via the GoingToCamp
+              public API.
             </li>
             <li>
-              <strong>Oregon State Parks</strong> &mdash; via ReserveAmerica
+              <strong>Oregon State Parks:</strong> via ReserveAmerica.
             </li>
             <li>
-              <strong>Mapbox</strong> &mdash; actual drive-time routing, not
-              just straight-line distance
+              <strong>Mapbox:</strong> real drive-time routing for the
+              distance estimates, rather than straight-line distance.
             </li>
             <li>
-              <strong>Visual Crossing</strong> &mdash; typical climate normals
-              shown on result cards so you know what to pack
+              <strong>Visual Crossing:</strong> typical climate normals shown
+              on result cards so you know what to pack.
             </li>
           </ul>
           <p>
             When you click &ldquo;Book&rdquo; on a result, you go directly to
-            the booking site for that campground. Campable doesn&rsquo;t process
-            bookings or take a cut &mdash; payments go to whoever runs the
+            the booking site for that campground. Campable doesn&rsquo;t
+            process bookings or take a cut. Payments go to whoever runs the
             campground.
           </p>
         </section>
@@ -119,8 +122,8 @@ export default function About() {
             monetization is validated on the web). Predictive availability
             (&ldquo;typically frees up X days before&rdquo;) once polling
             history is deep enough to make confidence bands meaningful
-            (~Q1 2027). Continued registry expansion as state park APIs become
-            accessible.
+            (around Q1 2027). Continued registry expansion as state park APIs
+            become accessible.
           </p>
         </section>
       </main>
diff --git a/web/src/pages/Privacy.tsx b/web/src/pages/Privacy.tsx
index 5996257..4820259 100644
--- a/web/src/pages/Privacy.tsx
+++ b/web/src/pages/Privacy.tsx
@@ -7,7 +7,7 @@ export default function Privacy() {
         <title>Privacy · Campable</title>
         <meta
           name="description"
-          content="What Campable collects, the third parties that touch your data, retention, and how to exercise your access and deletion rights."
+          content="What Campable collects, the third parties that handle any of it, retention, and how to exercise your access and deletion rights."
         />
       </Helmet>
 
@@ -16,11 +16,10 @@ export default function Privacy() {
           <h1>Privacy Policy</h1>
           <p className="legal-meta">Last updated: 2026-05-31</p>
           <p className="about-lede">
-            Campable is a campsite discovery tool. To run search, watches, and
-            billing we collect the minimum data needed and route it through a
-            short list of specific third parties &mdash; named below, not
-            described as &ldquo;service providers.&rdquo; No ads, no selling, no
-            cross-site tracking pixels.
+            Campable is a campsite discovery tool. We collect the minimum data
+            needed to run search, watches, and billing. Every third party that
+            handles any of it is listed below by name. We don&rsquo;t run ads,
+            sell data, or use cross-site tracking pixels.
           </p>
         </header>
 
@@ -28,29 +27,29 @@ export default function Privacy() {
           <h2 id="collect-heading">What we collect</h2>
           <ul className="about-list">
             <li>
-              <strong>Account</strong> &mdash; email, a password (hashed and
-              stored by Supabase, never seen in plaintext on our servers), and
-              an optional display name.
+              <strong>Account:</strong> email, a password (hashed and stored by
+              Supabase, never seen in plaintext on our servers), and an
+              optional display name.
             </li>
             <li>
-              <strong>Product data</strong> &mdash; the watches, trips, and
-              search history you create. Stored against your account so they
-              persist across devices.
+              <strong>Product data:</strong> the watches, trips, and search
+              history you create. Stored against your account so they persist
+              across devices.
             </li>
             <li>
-              <strong>Billing</strong> &mdash; Stripe customer ID and
-              subscription status. We never see your card number; Stripe handles
-              card data directly.
+              <strong>Billing:</strong> Stripe customer ID and subscription
+              status. We never see your card number; Stripe handles card data
+              directly.
             </li>
             <li>
-              <strong>Analytics</strong> &mdash; page views, button clicks,
+              <strong>Analytics:</strong> page views, button clicks, and
               search parameters. Analytics requests are reverse-proxied
               through campable.co so your IP isn&rsquo;t forwarded to the
               analytics vendor.
             </li>
             <li>
-              <strong>Server logs</strong> &mdash; standard HTTP request
-              metadata for debugging and abuse prevention. Retained 30 days.
+              <strong>Server logs:</strong> standard HTTP request metadata for
+              debugging and abuse prevention. Retained 30 days.
             </li>
           </ul>
         </section>
@@ -59,38 +58,38 @@ export default function Privacy() {
           <h2 id="parties-heading">Third parties that touch your data</h2>
           <ul className="about-list">
             <li>
-              <strong>Supabase</strong> &mdash; authentication and our primary
+              <strong>Supabase:</strong> authentication and our primary
               database. US-hosted. Sees your email, hashed password, and all
               account-tied data.
             </li>
             <li>
-              <strong>Stripe</strong> &mdash; payment processing. Sees your
-              billing details directly; we receive only a customer ID and
-              subscription status.
+              <strong>Stripe:</strong> payment processing. Sees your billing
+              details directly; we receive only a customer ID and subscription
+              status.
             </li>
             <li>
-              <strong>PostHog</strong> &mdash; product analytics, EU-hosted
+              <strong>PostHog:</strong> product analytics, EU-hosted
               (eu.posthog.com). Sees clicks and page views tied to a session
-              ID. Requests are reverse-proxied through campable.co so your
-              IP isn&rsquo;t forwarded.
+              ID. Requests are reverse-proxied through campable.co so your IP
+              isn&rsquo;t forwarded.
             </li>
             <li>
-              <strong>Mapbox</strong> &mdash; drive-time geocoding. Sees the
-              origin and destination coordinates required to compute a route.
-              Does not see your account.
+              <strong>Mapbox:</strong> drive-time geocoding. Sees the origin
+              and destination coordinates required to compute a route. Does
+              not see your account.
             </li>
             <li>
-              <strong>Visual Crossing</strong> &mdash; weather climate normals.
+              <strong>Visual Crossing:</strong> weather climate normals.
               Called server-side with campground coordinates only. Never sees
               user identity.
             </li>
             <li>
-              <strong>Cloudflare</strong> &mdash; DNS and TLS termination. Sees
+              <strong>Cloudflare:</strong> DNS and TLS termination. Sees
               standard HTTP request metadata.
             </li>
             <li>
-              <strong>Fly.io</strong> &mdash; application hosting. Holds the
-              running application and its database.
+              <strong>Fly.io:</strong> application hosting. Holds the running
+              application and its database.
             </li>
           </ul>
         </section>
@@ -98,10 +97,10 @@ export default function Privacy() {
         <section className="legal-section" aria-labelledby="dont-heading">
           <h2 id="dont-heading">What we don&rsquo;t do</h2>
           <p>
-            No advertising network integrations. No selling or renting of your
-            data. No cross-site tracking pixels. No third-party social-login
-            providers wired in yet (when Google/Apple sign-in lands, this
-            section will be updated to disclose what each provider sees).
+            We don&rsquo;t run advertising integrations or cross-site tracking
+            pixels, and we don&rsquo;t sell or rent your data to anyone.
+            Social login providers (Google, Apple) are not wired in yet. When
+            that lands, this section will list what each provider sees.
           </p>
         </section>
 
@@ -109,10 +108,10 @@ export default function Privacy() {
           <h2 id="retention-heading">Retention</h2>
           <p>
             Account data lives until you delete your account, at which point
-            it&rsquo;s removed from our database within 7 days. Billing records
-            are retained per Stripe&rsquo;s tax and audit requirements (up to
-            7 years). Analytics events are retained 12 months in aggregate
-            form. Server logs are retained 30 days.
+            it&rsquo;s removed from our database within 7 days. Billing
+            records are retained per Stripe&rsquo;s tax and audit requirements
+            (up to 7 years). Analytics events are retained 12 months in
+            aggregate form. Server logs are retained 30 days.
           </p>
         </section>
 
@@ -123,8 +122,8 @@ export default function Privacy() {
             access, correct, delete, or export your data, and to object to
             certain processing. Email{" "}
             <a href="mailto:hello@palouselabs.com">hello@palouselabs.com</a>{" "}
-            and we&rsquo;ll act on it within 30 days. Account deletion is also
-            available directly in the user menu.
+            and we&rsquo;ll act on it within 30 days. Account deletion is
+            also available directly in the user menu.
           </p>
         </section>
 
@@ -132,19 +131,19 @@ export default function Privacy() {
           <h2 id="cookies-heading">Cookies and analytics</h2>
           <p>
             We use first-party cookies for session login and a first-party
-            analytics cookie for PostHog. No third-party advertising cookies.
-            We have not yet implemented an EU consent banner; we plan to add
-            one once EU traffic exceeds 5% of total. If you&rsquo;re in the EU
-            and want to opt out before then, email us and we&rsquo;ll exclude
-            your account from analytics.
+            analytics cookie for PostHog, and no third-party advertising
+            cookies. An EU consent banner is not yet implemented; we plan to
+            add one once EU traffic exceeds 5% of total. If you&rsquo;re in
+            the EU and want to opt out before then, email us and we&rsquo;ll
+            exclude your account from analytics.
           </p>
         </section>
 
         <section className="legal-section" aria-labelledby="children-heading">
           <h2 id="children-heading">Children</h2>
           <p>
-            Campable is not directed at people under 13 and we do not knowingly
-            collect their data.
+            Campable is not directed at people under 13, and we do not
+            knowingly collect their data.
           </p>
         </section>
 
@@ -152,9 +151,9 @@ export default function Privacy() {
           <h2 id="changes-heading">Changes</h2>
           <p>
             Material changes to this policy will be announced in-app and by
-            email to active subscribers. Minor edits (wording, clarifications)
-            are made silently and reflected in the &ldquo;Last updated&rdquo;
-            date at the top.
+            email to active subscribers. Minor edits (wording,
+            clarifications) are made silently and reflected in the
+            &ldquo;Last updated&rdquo; date at the top.
           </p>
         </section>
 
diff --git a/web/src/pages/Terms.tsx b/web/src/pages/Terms.tsx
index 335b2c1..1bf7aeb 100644
--- a/web/src/pages/Terms.tsx
+++ b/web/src/pages/Terms.tsx
@@ -17,10 +17,9 @@ export default function Terms() {
           <h1>Terms of Service</h1>
           <p className="legal-meta">Last updated: 2026-05-31</p>
           <p className="about-lede">
-            Plain-English summary: use Campable in good faith, don&rsquo;t scrape
-            our scrape, cancel Pro any time in one click, and we&rsquo;ll do our
-            best to keep the data accurate but campsite availability is
-            ultimately what the booking site says it is.
+            Short version: use Campable in good faith and cancel Pro any time
+            from the Stripe portal. Our availability data is best-effort. The
+            booking site is authoritative when you actually reserve.
           </p>
         </header>
 
@@ -28,15 +27,15 @@ export default function Terms() {
           <h2 id="deal-heading">The deal</h2>
           <p>
             The <strong>free tier</strong> covers unlimited search across all
-            providers, three simultaneous active watches with 15-minute polling,
-            and shareable result links. It is genuinely free &mdash; no trial,
-            no card on file, no daily limits.
+            providers, three simultaneous active watches with 15-minute
+            polling, and shareable result links. It is genuinely free. We
+            don&rsquo;t require a card to use it.
           </p>
           <p>
             <strong>Campable Pro</strong> is $5/month. It unlocks unlimited
             simultaneous watches, 5-minute polling instead of 15-minute, more
-            trip-planner sessions per month, and anomaly-based deal alerts. See{" "}
-            <Link to="/pricing">/pricing</Link> for the full comparison.
+            trip-planner sessions per month, and anomaly-based deal alerts.
+            See <Link to="/pricing">/pricing</Link> for the full comparison.
           </p>
         </section>
 
@@ -45,31 +44,31 @@ export default function Terms() {
           <p>
             If Pro isn&rsquo;t doing what you wanted, email{" "}
             <a href="mailto:hello@palouselabs.com">hello@palouselabs.com</a>{" "}
-            within 30 days of charge and we&rsquo;ll refund it. No forms, no
-            survey, no questions about whether you really tried it. After 30
-            days, cancel in one click via the Stripe portal and you won&rsquo;t
-            be charged again, but the current period isn&rsquo;t refunded.
+            within 30 days of charge and we&rsquo;ll refund it without forms
+            or follow-up questions. After 30 days, you can cancel in one
+            click from the Stripe portal. You won&rsquo;t be charged again,
+            but the current period isn&rsquo;t refunded.
           </p>
         </section>
 
         <section className="legal-section" aria-labelledby="use-heading">
           <h2 id="use-heading">Acceptable use</h2>
           <p>
-            Don&rsquo;t scrape Campable to rebuild it elsewhere. Don&rsquo;t use
-            it to automate bookings or arbitrage. Don&rsquo;t create multiple
-            accounts to exceed free-tier limits. Don&rsquo;t attempt to break
-            authentication, billing, or notification systems. Use the watch and
-            alert features for personal trip planning, not commercial resale.
+            Use Campable for personal trip planning, not commercial resale.
+            Please don&rsquo;t scrape the site, automate bookings, create
+            multiple accounts to dodge free-tier limits, or try to break
+            authentication, billing, or notification systems.
           </p>
         </section>
 
         <section className="legal-section" aria-labelledby="termination-heading">
           <h2 id="termination-heading">Termination</h2>
           <p>
-            You can cancel Pro any time via the Stripe Customer Portal and
-            delete your account from the user menu. We may suspend or terminate
-            accounts that violate the acceptable-use rules, abuse the system,
-            or chargeback Pro charges without first contacting us.
+            You can cancel Pro any time from the Stripe Customer Portal and
+            delete your account from the user menu. We may suspend or
+            terminate accounts that violate the acceptable-use rules, abuse
+            the system, or chargeback Pro charges without first contacting
+            us.
           </p>
         </section>
 
@@ -78,17 +77,17 @@ export default function Terms() {
           <p>
             Campsite availability is fetched from third-party booking systems
             (Recreation.gov, Washington State Parks, Oregon State Parks). We
-            cache and aggregate it but we can&rsquo;t guarantee it&rsquo;s
-            accurate at any given moment &mdash; availability flips faster than
-            our polling interval, and the underlying systems occasionally
-            return stale data. Always confirm on the booking site before
-            booking.
+            cache and aggregate it, but we can&rsquo;t guarantee it&rsquo;s
+            accurate at any given moment. Availability flips faster than our
+            polling interval, and the underlying systems sometimes return
+            stale data. Always confirm on the booking site before completing
+            a reservation.
           </p>
           <p>
             Campable does not process bookings or take a cut of reservations.
-            When you click &ldquo;Book,&rdquo; you go directly to the operator
-            and pay them. We have no role in the reservation contract between
-            you and the operator.
+            When you click &ldquo;Book,&rdquo; you go directly to the
+            operator and pay them. We have no role in the reservation
+            contract between you and the operator.
           </p>
         </section>
 
@@ -97,11 +96,12 @@ export default function Terms() {
           <p>
             To the maximum extent allowed by law, Campable&rsquo;s liability
             for any claim arising from your use of the service is limited to
-            the fees you paid in the 12 months preceding the claim. The service
-            is provided &ldquo;as is&rdquo; without warranty of merchantability
-            or fitness for a particular purpose. This does not limit liability
-            for things that can&rsquo;t legally be limited (gross negligence,
-            willful misconduct, statutory consumer rights).
+            the fees you paid in the 12 months preceding the claim. The
+            service is provided &ldquo;as is&rdquo; without warranty of
+            merchantability or fitness for a particular purpose. This does
+            not limit liability for things that can&rsquo;t legally be
+            limited (gross negligence, willful misconduct, statutory
+            consumer rights).
           </p>
         </section>
 
@@ -121,15 +121,16 @@ export default function Terms() {
             Material changes will be announced in-app and emailed to active
             subscribers at least 14 days before they take effect. Continued
             use after the effective date constitutes acceptance. If you
-            don&rsquo;t accept, cancel before the date and we&rsquo;ll refund
-            the unused portion of any pre-paid period.
+            don&rsquo;t accept, cancel before the date and we&rsquo;ll
+            refund the unused portion of any pre-paid period.
           </p>
         </section>
 
         <section className="legal-section" aria-labelledby="contact-heading">
           <h2 id="contact-heading">Contact</h2>
           <p>
-            Questions about these terms, the refund policy, or anything else:{" "}
+            Questions about these terms, the refund policy, or anything
+            else:{" "}
             <a href="mailto:hello@palouselabs.com">hello@palouselabs.com</a>.
           </p>
         </section>