LAUNCH_CHECKLIST.md

🚀 ScreenPilot Launch Checklist

📋 Pre-Launch Requirements

Legal & Business

• Apple Developer Account ($99/year) active
• Business entity registered (if required)
• Privacy Policy written and reviewed
• Terms of Service prepared
• GDPR compliance verified
• License agreement finalized (MIT/Commercial)

Technical Setup

• Code signing certificate obtained and installed
• App notarization tested and working
• Auto-update server configured
• Crash reporting (Sentry) configured
• Analytics (optional) implemented
• API rate limiting implemented
• Error handling comprehensive

Security Audit

• No hardcoded secrets or API keys
• Secure storage for user API keys
• Network requests use HTTPS only
• Input validation on all user inputs
• Electron security checklist completed
• Dependencies audited (npm audit)

🎨 Marketing Materials

Website & Landing Page

• Domain registered and configured
• Landing page designed and deployed
• Feature highlights written
• Pricing page (if applicable)
• Documentation/Help section
• Contact/Support page
• SEO metadata optimized

Visual Assets

• App icon (1024x1024) finalized
• Screenshots (5-8) captured and edited
  • Hero screenshot showing main feature
  • Settings/configuration screen
  • AI assistance in action
  • Permission setup flow
  • Multiple monitor support
• Demo video (2-3 minutes) recorded
• Product banner images created
• Social media images prepared

Content

• App Store description (if applicable)
• Product Hunt post drafted
• Blog post/announcement written
• Email to beta testers prepared
• Social media posts scheduled
• Press release (optional)

🧪 Quality Assurance

Testing Coverage

• Beta testing with 10+ users completed
• All major features tested
• Edge cases documented and handled
• Performance benchmarked
• Memory leaks checked
• Multi-monitor scenarios tested
• Different macOS versions tested (12+)

Bug Tracking

• Critical bugs fixed
• Known issues documented
• Workarounds provided where needed
• GitHub Issues templates created

📦 Distribution Preparation

Build Verification

• Production build created
• Code signing verified
• Notarization successful
• DMG installer tested
• Auto-updater tested
• File size optimized (<100MB ideal)

Release Channels

• GitHub Releases configured
• Download page on website ready
• Homebrew formula prepared (optional)
• Mirror downloads setup (optional)

📣 Launch Platforms

Developer Communities

• Product Hunt

  • Hunter secured (if needed)
  • Launch day selected (Tuesday-Thursday)
  • Assets uploaded
  • Team notified for support

• Hacker News

  • Show HN post written
  • Submitted at optimal time (9am PST)
  • Ready to respond to comments

• Reddit

  • r/macapps post prepared
  • r/programming (if relevant)
  • Relevant subreddit rules reviewed

Social Media

• Twitter/X

  • Launch tweet drafted
  • Thread explaining features
  • Demo video/GIF ready
  • Hashtags researched

• LinkedIn

  • Professional announcement
  • Article about the journey

• Discord/Slack Communities

  • Relevant servers identified
  • Posts prepared (follow rules)

🛟 Support Infrastructure

Documentation

• README.md comprehensive
• Installation guide
• Getting started tutorial
• FAQ section
• Troubleshooting guide
• API key setup instructions

Support Channels

• Support email configured
• GitHub Issues enabled
• Discord server created (optional)
• Response templates prepared
• Team roles assigned

Monitoring

• Error tracking dashboard setup
• Server monitoring (if applicable)
• User analytics dashboard
• Feedback collection system

📊 Success Metrics Setup

Analytics to Track

• Download count
• Daily/Monthly Active Users
• Feature usage statistics
• Error rates
• User retention (1, 7, 30 days)
• Geographic distribution
• Update adoption rate

Goals (First Month)

• Target downloads: ____
• Active users: ____
• Crash-free rate: >99%
• Support response time: <24h
• User rating: >4.5 stars

🚀 Launch Day Tasks

Morning (Launch Day)

• Final build verification
• Website live and tested
• Download links working
• Submit to Product Hunt (12:01 AM PST)
• Team briefing

Throughout the Day

• Monitor Product Hunt ranking
• Respond to comments/questions
• Share on social media
• Send email to subscribers
• Monitor error rates
• Track server load

Evening Review

• Collect feedback
• Note critical issues
• Thank supporters
• Plan next day's actions

📈 Post-Launch (Week 1)

• Daily error report review
• Respond to all feedback
• Fix critical bugs
• Push first update if needed
• Write blog post about launch
• Analyze user behavior
• Plan feature roadmap
• Celebrate success! 🎉

🔥 Emergency Contacts

• Server Issues: ________________
• Legal Questions: ________________
• PR/Media: ________________
• Technical Expert: ________________

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Remember: It's better to launch with 80% perfect than never launch at all. You can always iterate and improve based on user feedback!

Launch Date Target: ________________

Team Members:

• Product: ________________
• Development: ________________
• Marketing: ________________
• Support: ________________

Good luck! You've got this! 🚀✨