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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<meta name="description" content="">
<meta name="author" content="">
<title>MyBit White Paper</title>
<link rel="shortcut icon" href="img/favicon-32x32.png">
<!-- Bootstrap core CSS -->
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<link href="css/paper.css" rel="stylesheet">
</head>
<body id="page-top">
<nav class="navbar navbar-expand-lg navbar-dark bg-primary fixed-top" id="sideNav">
<a class="navbar-brand js-scroll-trigger" href="#page-top">
<span class="d-block d-lg-none">MyBit Project</span>
<span class="d-none d-lg-block">
<img class="img-fluid img-profile mx-auto mb-2 " src="img/logos/MyBit-logo-White.png" alt="">
</span>
</a>
<button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation">
<span class="navbar-toggler-icon"></span>
</button>
<div class="collapse navbar-collapse" id="navbarSupportedContent">
<ul class="navbar-nav">
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#home" title="Home">Home</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#table-of-contents" title="Table of Contents">Table of Contents</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#executive-summary" title="Executive Summary">Executive Summary</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-1" title="1. The Problem of Establishing Trust in Asset Management">The Problem</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-2" title="2. MyBit’s Solution: A Blockchain-based Infrastructure for the Next Era of Wealth Management">The Solution</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-3" title="3. Product Architecture and Development Timeline">Product Architecture</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-4" title="4. Market Opportunity">Market Opportunity</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-5" title="5. Business Model">Business Model</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-6" title="6. Token Economy">Token Economy</a>
</li>
<li class="nav-item">
<a class="nav-link js-scroll-trigger" href="#section-7" title="7. Resources">Resources</a>
</li>
</ul>
</div>
</nav>
<div class="container p-0">
<section class="paper-section p-3 p-lg-5 d-flex d-column" id="home">
<div class="my-auto">
<h1 class="mb-2">
<span class="text-primary">Leaders in Distributing Wealth</span>
</h1>
<div class="subheading mb-5">
<span class="text-primary">MyBit Project.<br>DAO Address: https://snapshot.page/#/mybit/all</span>
</div>
<div class="subheading">
<span class="text-primary">White Paper Version 3.0 <br> September 2020</span>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="table-of-contents">
<div class="my-auto">
<h2 class="mb-5">Table of Contents</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<ul>
<li>Executive Summary</li>
</ul>
<ol>
<li>The Problem of Establishing Trust in Asset Management
<ol>
<li>Trust in People </li>
<li>Trust in Transactions </li>
<li>Trust in the Ledger </li>
<li>The Cost(s) of Trust </li>
<li>Increasing Costs </li>
</ol>
</li>
<li>
MyBit’s Solution
<ol>
<li> Universal Trust</li>
<li>
A White Label Investment Platform
<ol>
<li>How It Works</li>
<li>Process for Assets Being Listed on MyBit </li>
<li>The Role of the Asset Manager </li>
<li>The Investment and Distribution Process </li>
</ol>
</li>
<li>
A Decentralised Asset Exchange
<ol>
<li>Background of Primary and Secondary Markets</li>
<li>Liquidity</li>
<li>Assets</li>
</ol>
</li>
<li>
MyBit SDK
<ol>
<li>MyBit SDK - Smart Contracts</li>
<li>MyBit SDK - Network.js</li>
<li>MyBit SDK - UI Kit</li>
</ol>
</li>
</ol>
</li>
<li> Product Architecture and Development Timeline
</li>
<li>Market Opportunity
<ol>
<li>Strategy</li>
</ol>
</li>
<li>Business Model
<ol>
<li>Operating Structure</li>
<li>MyBit Ventures</li>
<li>Monetisation</li>
</ol>
</li>
<li>Token Economy
<ol>
<li>Token Details </li>
<li>Strategy and Economics</li>
<li>Token Distribution
<ol>
<li> Distribution Phase 1</li>
<li>Distribution Phase 2</li>
</ol>
</li>
</ol>
</li>
<li>Resources</li>
</ol>
</div>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="executive-summary">
<div class="my-auto">
<h2 class="mb-5">Executive Summary</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p>The global assets under management market is vast and growing at unprecedented levels. According to PWC, the market size is projected to
<a href="https://press.pwc.com/News-releases/global-assets-under-management-set-to-rise-to--145.4-trillion-by-2025/s/e236a113-5115-4421-9c75-77191733f15f">double from $84.9 trillion in 2016
to $145.4 trillion by 2025</a>. Additionally, the World Bank estimates that, by 2025, 10% of all
global assets will be stored on the blockchain. That’s a 4,276% increase - up to $14.54
trillion from $340 billion (as of September 2020). </p>
<p>The PWC report, <a href="https://www.pwc.com/gx/en/industries/financial-services/asset-management/publications/asset-management-2020-a-brave-new-world.html">
Asset Management 2020: A Brave New World</a>, emphasises that asset
management firms must embrace innovative technologies to remain competitive during
this stage of rapid market growth. It also states that as the market continues to grow,
the distribution of assets will transition to a smaller number of firms managing a much
larger value of assets as a result of a select few appropriately implementing new technology and benefiting from the cost-savings and expanded operational capacity derived
from increased efficiency.</p>
<p>Despite the opportunity this massive market growth creates, there are two critical problems which must be solved prior to asset management firms being able to truly benefit:</p>
<ol>
<li>
<p><b>Trust</b>: Trust can be broken down into three core components: establishing, maintaining, and transferring. Creating and maintaining trust between an asset manager and client is a time consuming and expensive endeavour. The process involves individual client-manager relationships which is not an efficient use of
company resources. Furthermore, trust is not transferable to any measurable extent under current models.</p>
<p>Establishing trust is necessary at the initial stage of the relationship for a client
to trust their personal capital with an asset manager. Since trust is most easily
quantified by historic actions, it creates an environment where older, well-established asset management firms dominate the market. This makes it very difficult for new firms to be competitive regardless of whether their performance is
superior. More often than not, investors settle for asset managers with established levels of trust rather than optimal returns. With alpha, the excess return
of an investment relative to the return of a benchmark index, being the most
important metric to the majority of investors, it is concerning that the market is
dominated by trust. </p>
<p>Once established, <em>maintaining trust</em> is also a costly task which involves dedicated client managers. In addition to keeping clients emotionally trusting, a
closed, centralised ledger exposes investors to unnecessary counter-party risk
where clients must trust asset managers to 1) manage their capital responsibly
and 2) send the correct profits in a timely manner. While this may seem simplistic, fraud is rife within the industry because of limited transparency and inability
to effectively verify financial data due to the lack of an open, auditable and decentralised ledger. </p>
<p>Under current asset management models, trust is not transferable - meaning
that, once established, it cannot be transferred to a different asset manager.
This makes it extremely difficult and time consuming to migrate to a new firm
even if it is more aligned with an investor’s interests. There is a rising demand
from clients to increase the flexibility of their capital to reach a wider range of
investment opportunities, and this can only be achieved if trust is transferable. </p>
</li>
<li>
<p><b>Increasing Costs</b>: While there is a trend across the asset management industry of
lowering fees to increase competitiveness and attract new clients, asset managers struggle with being unable to reduce fees and still remain profitable due to
their high fixed overhead costs resulting from bloated back offices.</p>
<p>In addition, asset managers’ current infrastructure is not designed to seamlessly integrate with new technology, specifically the token economy. This new
market has grown exponentially from from $10 billion in 2014 to as high as
$800 billion in 2018, and is expected to go above $1 trillion by 2021.
Yet, participating in this massive opportunity would result
in asset managers offsetting the costs of modernising infrastructure by increasing client fees.</p>
<p>Lastly, time is another cost. Distributions to stakeholders are slow and often
only occur on a quarterly or annual basis. Such infrequent distributions - while
the industry norm - actually create risk for clients because they are unable to
capitalise on new, short-term opportunities. Over long periods of time, the
compounded opportunity costs take an irrevocable toll on an investor’s portfolio. </p>
</li>
</ol>
<p>The <b>MyBit Network</b> solves these critical issues present in the asset management industry by providing the infrastructure for the next era of wealth management services. By
combining universal trust from the Ethereum blockchain with the resources and tools
required for developers to effectively build, maintain and scale decentralised applications, the MyBit Network changes the way the asset management industry operates. </p>
<p>The <b>MyBit Network</b> is comprised of: </p>
<ol>
<li><b>Universal Trust</b>: By harnessing the Ethereum blockchain, we’re able to securely
record all of the information typically needed to ensure trust. From transaction
times and addresses, to withdrawal conditions and delivery times. The Ethereum
blockchain allows anyone to securely connect with other individuals without having to face any entry barriers. By leveraging in these capabilities, the MyBit Network can provide not only reliable transfers but also seamless access to a series
of banking operations that otherwise would require a heavy investment in terms
of infrastructure.</li>
<li>
<b>SDK and Toolkits</b>: The MyBit SDK is a set of Smart Contracts, JavaScript classes
and User Interfaces libraries that increase the development speed of MyBit Network applications. By leveraging on the powerful dependency and package manager NPM, any proficient Web Developer can develop Fintech solutions using our
out-of-the-box tooling and MyBit Network system architecture. Not only does this
lower the entry requirements for any developer, but it removes the need for any
knowledge of backend or infrastructure in order to develop production-ready decentralised applications
</li>
<li>
<b>White Label Investment Platform (MyBit v2.0) and Decentralised Exchange (MYDAX)</b>: MyBit v2.0 is an investment platform which makes it easy and cost-effective
to invest in alternative assets such as Internet of Things (IoT) devices. It enables
investors to directly invest in assets and receive profits in realtime from all over
the world. The Internet of Things is predicted to produce revenues in excess of
US$10 trillion annually by 2025. Through simple integration with the MyBit Network - by using Ethereum smart contracts - any connected device that generates
revenue can provide real, automated returns across global markets. Not only is it
easy to use, but it’s fundamentally secure and entirely automated. MYDAX is a
decentralised exchange which allows anyone to buy and sell crypto-assets without a broker or other third-party involvement.
</li>
</ol>
<p><b>The Opportunity</b></p>
<p>The scale of the opportunity is vast. The global market for wealth management platforms is expected to grow
<a href="https://www.prnewswire.com/news-releases/the-global-wealth-management-platform-market-size-is-expected-to-grow-from-usd-170-billion-in-2017-to-usd-320-billion-by-2022-at-a-compound-annual-growth-rate-cagr-of-134-300614771.html">
from US$1.7 billion in 2017 to US$3.2 billion by 2022</a> while
the global appetite for asset trading shows no signs of slowing down. For equities alone,
the London Stock Exchange deals with <a href="http://uk.businessinsider.com/daily-cryptocurrency-volumes-vs-stock-market-volumes-2017-12">
daily trade volumes of over US$6.7 billion</a> while
the New York Stock Exchange is trading at <a href="http://www.nyxdata.com/nysedata/asp/factbook/viewer_edition.asp?mode=table&key=3141&category=3">
around US$45-55 billion on any given day</a>. All
the while the <a href="https://medium.com/@mccannatron/12-graphs-that-show-just-how-early-the-cryptocurrency-market-is-653a4b8b2720">market for cryptocurrencies and related products</a>
continues its own exponential growth.</p>
<p><b>Business Model</b></p>
<p>The business model is simple and effective. MyBit assesses a 5% fee for all assets
funded via MyBit v2. Other dApps using the MyBit Network have their own specific fees
which may consist of revenue or burning models.</p>
<p>MyBit is a community managed project, governed by a DAO (Decentralized Autonomous Organization).
This means that the 5% Fee
from funded assets will be used to sustain operations, and any remainder will be used to buy
back MYB on the open market and burn them. Excluding MyBit v2.0, all other MYB used to
pay for fees associated with applications built on the MyBit Network will be burnt.</p>
<p><b>Token Ecosystem</b></p>
<p>The core concept behind the <b>MyBit Token Model</b> is to support demand through value
and a steadily reducing supply. Strong token economics consist of a combination of
locking (to limit supply and sell pressure), burning (to reduce supply in perpetuity) and
the creation of demand (buy pressure). Two locking mechanisms have been incorporated into the MyBit Network to date: Staking and Asset Collateral. Burning to reduce supply is incorporated at the foundational level of dApps running on the MyBit Network.
Demand is created by the token acting as fuel for the MyBit Network which is required by
users to participate in the Network and/or specific dApps. </p>
<ol>
<li><b>Asset Management Suffers from Two Massive Problems: Establishing Trust and
Increasing Costs</b></li>
</ol>
<p>The global asset management market is expected to grow exponentially over the
coming years. </p>
<p>The Token Economy is a perfect example of this growth. It has already grown from $10
billion in 2014 to as high as $800 billion in 2018 - and The World Bank predicts it will
reach $14.54 trillion by 2025. </p>
<p>
<img src="img/whitepaper/executive-summary.bmp" class="img-fluid" alt="">
</p>
<p>Alternative asset classes are also projected to double from 2016 levels to $21.1 trillion
with developing markets in Latin America and Asia Pacific experiencing the fastest
growth. </p>
<p>Although the asset management market is poised to experience extreme growth, asset
managers suffer from two massive problems: <b>establishing trust and increasing costs</b>.</p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0"></h3>
<div class="subheading mb-3"></div>
<p></p>
</div>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="section-1">
<div class="my-auto">
<h2 class="mb-5">1. The Problem of Establishing Trust in Asset Management</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p>Creating trust is a huge challenge, especially for new asset managers. The result of this is a market that is largely dominated by a small number of large asset managers who enjoy a de facto monopoly. </p>
<p>Why is trust important? This entire industry is built on trust.</p>
<p>Since clients heavily weigh their decision of who to choose as an asset manager on trust, it has quickly become a valued commodity within the industry. The knock on effect is that investors are more likely to invest with a trusted asset manager - even if another manager has better terms or a strategy that more closely aligns with the investor’s goals.</p>
<p>But trust doesn’t stop there. Not only do clients need to trust an asset manager, but asset managers need to establish trust between themselves and their counterparty to make transactions. Every time trust needs to be established, it costs time and money.</p>
</div>
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<h3 class="mb-0">1.1 Trust in People</h3>
<div class="subheading mb-3"></div>
<p>It goes without saying that, when sending a stranger hard-earned money, trust is essential. </p>
<p>But this trust is multifaceted. First, one must expect the manager to protect their money and return it to them, should they wish. One must also trust the manager to invest in what they promised and send one the revenues - in the correct amounts - that any of one’s investments generate. All of this relies on trust. </p>
<p>It’s also important to note that often investors do not actually own an asset. They merely own a part of the company that owns the asset - and so they trust that the ledger is accurate and fair. This is traditionally done with a paper record on a closed, centralised ledger. </p>
<p>In addition, redemptions may not be available immediately because assets will need to be sold. Whether this happens in a timely manner again relies on trust - because while it may be in one’s best interests to sell immediately, it may not be in the fund’s.</p>
</div>
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<h3 class="mb-0">1.2 Trust in Transactions</h3>
<div class="subheading mb-3"></div>
<p>Trust also defines the transfer of assets. When two (or more) parties transact, trust must be established first. </p>
<p>For example, if an investor wishes to transact with the owner of an asset, the investor’s goal is to exchange money for ownership of the asset (and the revenues the asset produces). This enables the investor to either continue earning the passive income from the asset or have the potential to resell it at a premium - if the asset value experiences growth.</p>
<p>At the most basic level, both parties need to prove to the other that a) the buyer has the money to purchase the asset and b) the seller has rightful ownership of the asset. This is often achieved through verification by third party services and registries.</p>
<p>Once this is completed, another line of trust must be established: when the buyer sends the money, they need to ensure the seller transfers the asset to them. This is where both parties agree on a broker or escrow agent to establish trust between them. Both the money and the asset ownership are transferred to the middle man; they then finalise the transaction by sending the money received from the buyer to the seller and transferring the asset from the seller to the buyer. </p>
<p>Establishing trust for transactions, therefore, leads to unnecessary expenditures - namely the time spent and costs incurred.</p>
</div>
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<h3 class="mb-0">1.3 Trust in Ledger</h3>
<div class="subheading mb-3"></div>
<p>Another form of trust relates to the ledger. In the scenario above, an important piece of the transaction process was omitted: validation of financial data</p>
<p>Anyone buying an asset needs to ensure that the reported financials of the asset are valid. Since accounting data is stored in a centralised, private ledger (which is more often than not in complete control of the seller), the buyer often employs a third-party, forensic accountant to analyse the financial data. Yet, despite the additional time and cost, this does not guarantee that the financials are completely accurate.</p>
<p>In addition, a further step must be completed: updating the ownership ledger after transferring the ownership of the asset from the seller to the buyer. This again costs time and money and does not guarantee complete accuracy nor offer protection from fraud.</p>
</div>
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<h3 class="mb-0">1.4 The Cost(s) of Trust</h3>
<div class="subheading mb-3"></div>
<p>Building trust costs time and resources. These can be divided into three main areas: the cost of management, since Asset Managers spend time and money building and retaining the trust of their clients, which is then priced into their fees. </p>
<p>Transactional, because middlemen - such as brokers and escrow agents - are required for transactions. And the cost of the ledger, where accountants must maintain and verify ledgers through internal and external audits. </p>
<p>There are also additional costs and risks stemming from these three areas - such as portability, or the lack of it. Investors and Asset Managers invest all this time in building trust, only to lose it all if a client-manager relationship ends. </p>
<p>In short, trust is a problematic - but essential - part of today’s asset management industry. We have seen how fragile this trust can be and how difficult and costly it is to build and maintain. We will explore the fundamental problem of these costs, and how the industry has failed to adapt to them, in the next section. </p>
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<h3 class="mb-0">1.5 Increasing Costs</h3>
<div class="subheading mb-3"></div>
<p>Trust is a massive issue in asset management, but it is not the only one. Perhaps the greatest threat to the asset management industry as we know it is the continuing trend of rising costs. </p>
<p>Today, there is approximately $100 trillion global assets under management - with <a href="https://press.pwc.com/News-releases/global-assets-under-management-set-to-rise-to--145.4-trillion-by-2025/s/e236a113-5115-4421-9c75-77191733f15f">this figure expected to double by 2025.</a> </p>
<p>A core reason behind rising costs is the desire for greater transparency - such as the incorporation of technologies which offer real time data and faster distributions. In addition, there are costs associated with establishing trust in developing markets such as South America, Asia, Africa, and the Middle East. These markets are currently experiencing the highest growth rates, but establishing trust here requires serious and continuous investment. </p>
<p>Furthermore, there are a whole range of other opportunity costs. The industry standard is for asset managers to distribute quarterly or annually and such infrequent distributions leads to an inability of clients to capitalise on new, short term opportunities. </p>
<p>The problem is, even if this issue is solved - say with improved transaction speeds - bank transfers are still slow and it can take up to three days to settle domestically or a week for international payments. This is a structural inefficiency, before we even consider the additional costs of international payments.</p>
<p>
<img class="img-fluid" src="img/whitepaper/1-5.png" alt="">
</p>
<p>But there is a solution. </p>
<p>To handle the explosive growth of global assets under management and decreasing fees manager charge, there needs to be an infrastructure-level solution. A solution that solves the issues of establishing trust and ever-increasing costs. </p>
<p>This is why the <b>MyBit Project</b> is building a solution for the future. Based on Ethereum smart contracts, we envisage a future where individuals can inexpensively establish trust on a personal, ledger and transactional level while revolutionising the cost, transparency and real-time issues that currently plague the industry.</p>
</div>
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</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="section-2">
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<h2 class="mb-5">2. MyBit’s Solution: A Blockchain-based Infrastructure for the Next Era of Wealth Management</h2>
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<p>The <b>MyBit Network</b> is a blockchain-based solution that will revolutionise the asset management industry. </p>
<p>It consists of the infrastructure, tools and funding model to change the way asset managers respond to the demands of the industry. By equipping them for the future, they will be uniquely equipped to deal with exponential growth without the risks associated with rising costs. </p>
<p>Our solution combines Ethereum’s built-in system of <b>universal trust</b> with our <b>white label Software Development Kit (MyBit SDK)</b>. The MyBit Network empowers both existing and new wealth management models to seamlessly tap into the benefits of blockchain technology. </p>
<p>But trust doesn’t stop there. Not only do clients need to trust an asset manager, but asset managers need to establish trust between themselves and their counterparty to make transactions. Every time trust needs to be established, it costs time and money.</p>
<p>MyBit is on a mission to:</p>
<ul>
<li>Solve the crucial issue of establishing trust - personal, ledger and transactional - that is bottlenecking the entire asset management industry.</li>
<br>
<li>Increase <b>transparency</b>, enable <b>real-time revenue distributions</b> and streamline <b>reporting</b>. </li>
<br>
<li>Reduce the costs of investing in and managing assets through <b>white label SDK</b> and out of the box applications. </li>
<br>
<li>Create liquidity through a <b>decentralised exchange</b> optimised for secondary market assets. </li>
<br>
<li>Enable seamless integration into new markets, such as the <b>token economy</b>. </li>
</ul>
<p>In short, the MyBit Network is <b>universal foundation</b> upon which all future wealth management and distribution applications can be built. And it is simple for anyone to get started. </p>
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<h3 class="mb-0">2.1 Universal Trust</h3>
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<p>To achieve Universal Trust, the MyBit Project is building the <b>MyBit Network</b>, a protocol for generating wealth distributing applications on top of the Ethereum Blockchain powered by the MyBit Token (MYB), an ERC20 standardised token. By selecting the Ethereum Blockchain, all financial operations can be fulfilled through <b>Smart Contracts</b>, absolute instances with a defined set of rules deployed in public, secure, and transparent infrastructure. These instances can function as a replacement for trust within the wealth management infrastructure since they are open source and auditable whenever deployed to the public Ethereum Blockchain. </p>
<p>As a comparison, centralised financial institutions require expensive centralised servers to sustain a series of protocols and practices to function. The development, processes and equipment needed to maintain these sort of operations have a high maintenance cost. Smart Contracts, on the other side, have high costs regarding initial development, yet, evolve into reliable units of software that require minimal maintenance. The moment a MyBit Network contract is deployed into the Ethereum Blockchain, it can be used as many times as desired, even if the initial owners are no longer available. This sort of support cannot be said to traditional financial institutions; whenever they collapse, all the assets and intellectual property disappear with them. People are forced to trust they will not fail, which was not the case for many high-profile institutions in 2008. </p>
<p>Another example where Smart Contracts are superior to centralised solutions is that
they are open by nature. MyBit Network Smart Contracts are deployed into the Ethereum
Blockchain. It is improbable that anyone can request an audit of the software used in a
Bank, but all the financial Smart Contracts powering the MyBit Network are available in a
public codebase and Blockchain. Last but not least, as any reliable Blockchain, the
Ethereum Blockchain ensures no modifications against the ledger of transactions are
possible. To modify the Ledger, it would require an astronomical amount of investment
to force and manipulate the nature of the Blockchain. Financial institutions still struggle
with human errors and systematic hacks on a yearly basis, whereas the Ethereum
community detects significant patches against Smart Contracts in hours.</p>
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<h3 class="mb-0">2.2 A White Label Investment Platform and Decentralised Exchange</h3>
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<p>Into the complex and problematic landscape set out above, the MyBit Network offers a
solution. White label solutions - such as the decentralised investment platform (MyBit
v2.0) - use Ethereum to securely establish trust and execute transactions via smart contracts, which means there is no need for a middle man. </p>
<p>The platform also includes a built-in, real-time distribution management system, while
offering full transparency and the means to create liquidity. The technology is also highly
adaptable, simple enough to integrate into new markets such as the token economy and
the Internet of Things. </p>
</div>
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<h3 class="mb-0">2.2.1 How It Works</h3>
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<p>MyBit v2.0 is made up of three main components: Assets, Asset Managers, and Investors.</p>
<p>In the initial release of MyBit, the focus is on the Internet of Things and, specifically,
<b>IoT assets</b>. Iot Assets consist of any machine connected to the internet which generates
revenue by providing a good or service - think of a 3d printer anyone can pay to use.
However, it is important to note that the platform is a white label solution; it can be integrated into both existing and future markets - not just the Internet of Things. </p>
<p>Currently, the Internet of Things is an exciting, emerging market. It is predicted, that by
2025, there will be 50 billion connected devices generating over $10 trillion in revenue
annually. This market therefore represents a fantastic use case for the white label MyBit
investment platform. </p>
<p>Another key component of the platform is the <b>Asset Manager</b>, the person in charge of
maintaining assets which cannot (yet) operate themselves. For example, take a 3D
printer. While many parts of such a device can be automated, it still requires someone to
refill the device with printing materials. In the future, we believe the 3D printer will be
able to communicate with a robot to be refilled automatically, but currently this is not the
case - and a person is needed for the IoT asset to function correctly. </p>
<p>The last main component is the <b>investors</b> themselves. Unlike traditional investment platforms, MyBit scales to meet the demands of nearly any investor: be it an individual,
group, fund or other institution. Anyone can invest in the assets listed on the MyBit
platform. They exchange capital for an ownership stake (either fractional or full) in one
of the listed assets, and benefit from the revenue that is generated by that asset. </p>
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<h3 class="mb-0">2.2.2 Process for Assets Being Listed on MyBit v2.0</h3>
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<p>For companies who offer IoT assets and want to list them on the platform, MyBit has developed an API that can be easily integrated into a wide range of IoT devices. The API
ensures that 1) payments flow directly from the device in real-time and 2) usage data,
financials and other key information are recorded and visible publicly. </p>
<p>Once the IoT asset is integrated, it can be listed on MyBit. If the asset does not require an Asset
Manager, the company can list the asset directly to investors. Should the asset require
one, the Asset Manager must be the one to list it. </p>
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<h3 class="mb-0">2.2.3 The Role of the Asset Manager</h3>
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<p>Who can become an Asset Manager and what precisely do they do? In short, anyone
who can demonstrate the ability to maintain an asset is qualified to be an Asset
Manager. </p>
<p>For their effort in
setting up and maintaining assets, they are rewarded with a percentage of the asset’s
revenue. This acknowledges the hard work they put in - such as obtaining approvals to
place an asset in certain locations, in addition to performing regular maintenance. </p>
<p>When listing an asset, the Asset Manager must select the percentage of the asset’s revenue they will receive; they must
also put down collateral in MYB. This collateral limits risk
for investors because, if the Asset Manager does not fulfill his or her duties, their collateral will
be burnt. </p>
<p>Asset Managers can withdraw their collateral at certain intervals throughout the lifespan
of the asset. These intervals are dictated by the amount of revenue the asset generates. For example,
when 25% asset ROI is achieved ($2,500 in revenue is distributed to investors on a
$10,000 asset) then the asset manager can withdraw 25% of the posted collateral. </p>
<p>Rather than impose requirements for revenue percentages and collateral, we decided to
let the market decide. This means that if an investor is not willing to invest based on the
input values of the Asset Manager, then the asset will not be funded. The principles of a
free market and an open economy are incredibly important to MyBit’s vision for the future
- thus, letting investors dictate their own risk profiles is paramount. </p>
<p><b>An example:</b></p>
<p>A new Asset Manager joins the MyBit platform. He lists a $10,000 asset and inputs a
20% share of revenue with 5% collateral. This listing will be unlikely to attract investors
due to the Asset Manager’s short track record, their high share of revenue and low collateral amount. </p>
<p>If the Asset Manager was to offer a 5% share of revenue with at least 30% collateral, the
asset has a greater probability of being funded. It can be theorised that as an Asset
Manager gains a strong record of performance, the collateral required would decrease. </p>
<p>Ultimately, this model allows the market - not a centralised
authority - to dictate each value. </p>
<p>In addition, the following features to the platform are included in the 2020-2021 roadmap:</p>
<ul>
<li><b>Staking for asset collateral</b>: This will enable an investor to cover the collateral for
an Asset Manager, if they cannot afford to do so themselves. In return, the investor receives a share of the earned revenue the Asset Manager usually earns
from maintaining the asset.</li>
<br>
<li><b>A reputation system</b>: A detailed tool for investors to explore the history and performance record of a specific Asset Manager. This will empower investors to easily calculate risk and make informed investment decisions. </li>
</ul>
<p>Beyond MyBit v2.0, functions such as asset collateral will be an essential part of the white
label version of the platform. This will enable the platform to be customised to the
widest range of scenarios, which will all be powered by the MyBit Token. </p>
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<h3 class="mb-0">2.2.4 The Investment and Distribution Process</h3>
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<p>So how does the investment and distribution process work? After an Asset Manager
lists an asset on the platform, it is immediately open for investment. The investment period is limited to a
specific period of time, currently thirty days. If the investment target is not reached by
the end of the period, contributed funds are able to be transferred back to investors
via the Ethereum smart contract which governs the process. Investors just need to initiate a transaction to receive their funds back
from the smart contract. </p>
<p>If the investment goal is reached before the investment period ends, the asset is closed
to additional investors and the funds are ready to be withdrawn by the Asset Manager (or the IoT partner, depending on who
created the listing). The Asset Manager is the responsible for arranging delivery, installation and any other requirements for making the asset fully functional. </p>
<p>Once the asset is operating and generating revenue, the Asset Manager takes on the responsibility of maintaining it. Because they’re rewarded based on a percentage of the
asset’s revenue (rather than a fixed rate), it’s in their best interest to complete their duties to the highest level possible. When an asset is successfully generating revenue, the
profits are automatically distributed to all investors based on their ownership stake.</p>
<p>It should be noted that all operating costs, insurance, etc. are outlined during the investment process and will either be priced into the asset cost or deducted as a % of revenue. </p>
<p><b>An example:</b></p>
<p>In this example, the asset is a small co-working space in Zürich which is automated by
using Slock.it.</p>
<ol>
<li>An Asset Manager lists the asset on MyBit. It costs $25,000 to set up and
cover the first three months of the lease. It has monthly operating costs including
rent payments of $5,000. Furniture is included and all repairs are covered by the
property owner in full. It has capacity for 20 people and charges $500 per person,
per month. It’s in a great location and occupancy rates are expected to exceed
80%. Since almost everything is automated and the Asset Manager will only need
to attract customers, they ask for 3% of net revenue. All of the documents including lease agreements, insurance, contracts, etc. are visible to investors.</li>
<br>
<li>Within the first hour of being listed, one investor has contributed $10,000 (40%),
two have contributed $5,000 (20% each), and five have contributed $1,000 (4%
each).</li>
<br>
<li>After the asset is fully funded, the funds are transferred to the property manager,
of which a small portion will be used for marketing to attract customers. The office is then set up with Slock.it smart locks to fully automate the rental process.
For example, if the co-working space is at maximum capacity or payment is not
made on time, the lock will not open for that person.</li>
<br>
<li>The Asset Manager’s responsibility is to show potential customers around the coworking space and, when at full occupancy, to organise repairs and other administrative tasks. </li>
<br>
<li>When customers make their monthly payments, they are automatically distributed
to investors based upon their ownership stake. They also have the ability to liquidate a portion, or all, of their ownership stake via MYDAX. We’ll look at how that
works now.</li>
</ol>
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<h3 class="mb-0">2.3 A Decentralised Asset Exchange</h3>
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<p>Blockchain lets you establish trust, transfer value, and execute contractual agreements
without the need for human involvement in the process. This results in a more secure,
faster and cost effective solution. </p>
<p>MYDAX implements distributed ledger technology, most notable introduced by Bitcoin,
to establish trust between parties in a transaction and automatically update ownership
and financial records in a “to date” unhackable ledger. It additionally utilises Ethereum’s
smart contract technology to automatically execute contractual agreements. </p>
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<h3 class="mb-0">2.3.1 Background of Primary and Secondary Markets</h3>
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<p>Two major types of markets exist for trading assets such as stocks. Primary markets
which include publicly traded companies and secondary markets for alternative assets
(or private investments) - these can consist of start-ups, real estate, solar farms, really
any asset that is not publicly traded on a stock exchange. </p>
<p>How does the primary market work?</p>
<p>If someone owns a share in a publicly traded company it requires a buyer and broker to
complete a transaction. The broker actually owns all of the shares and the owners just
have “rights” to them (from an electronic ledger maintained by the broker). The brokers
role is to establish trust between the buyer and seller and to execute the transaction
which consists of them updating their ledger so the buyer receives shares and the seller
receives cash. They charge a commission for every one of these transactions. </p>
<p>Main issues:</p>
<ul>
<li>Centralised Ledger</li>
<br>
<li>Buyers and Sellers don’t actually physically have ownership, the brokers do.</li>
<br>
<li>Fees for no reason just to establish trust and execute transactions</li>
</ul>
<p><b>How do the secondary markets work?</b></p>
<p>In primary markets the shares of companies (stock) are registered and you can trust
(surprisingly to a high extent) investment banks/brokers to not alter the ledgers due to
tight regulation. Additionally, you can easily verify that the stock is associated to the
company and prove authenticity. In secondary markets it is not remotely that simple. </p>
<p>There is not a single centralised ledger. Instead there are ledgers from many different
locations for each type of asset. These include data such as proof of ownership -
through a government body (in real estate for example), or it may just be a paper contract or holding company registration with proof of receipts. </p>
<p>The process of transacting on the secondary market is neither simple nor cheap. Typically a dedicated specialist must be hired to conduct due diligence to verify the seller
actually owns the asset and the data is correct. Then non-transparent and often unaudited financial data must be trusted. Often this involves hiring a financial specialist to
audit the cash flows - even then it is impossible to trust the data 100%. Next, an escrow
agent or broker must be contracted to receive the money and shares then distribute
them to the new owners. Last, the ownership ledger must be updated manually. </p>
<p>Since this is time consuming, risky and expensive; the secondary market often suffers
from a lack of liquidity because it is so costly to match buyers and sellers. A lack of liquidity can result in the inability to liquidate investments which is a major risk for
investors cash flows. </p>
<p>Main issues:</p>
<ul>
<li>Ledgers are all fragmented, insecure, expensive to maintain and update, and often
not even digitalised.</li>
<br>
<li>Cannot establish trust without intermediaries</li>
<br>
<li>Expensive and time consuming (due diligence, forensic accounting, escrow/brokers, updating ownership ledgers, contracts in paper, etc.)</li>
<br>
<li>Assets are illiquid due to difficulty matching buyers and sellers in a streamlined
manner</li>
</ul>
<p>MYDAX addresses these issues and provides an Ethereum-based solution.</p>
<ul>
<li>MYDAX solves the ledger problem. It offers a more secure and automated ledger
that requires near zero maintenance and has minimal costs to update. </li>
<br>
<li>MYDAX establishes trust between buyers and sellers without having to utilise a
third party agent such as a broker or escrow agent. This vastly reduces (eliminates) counterparty risk and unnecessary fees.</li>
<br>
<li>MYDAX streamlines due diligence thanks to transparency of ownership and financial records. All revenue streams and ownership rights can be viewed at any
time, by any one, in real time.</li>
<br>
<li>Ownership is actually real with MYDAX. Buyers and sellers directly own the assets
- no banks, no brokers, no third parties. </li>
</ul>
<p>This makes it exponentially easier, safer, faster, and cheaper for buyers and sellers to
conduct transactions on secondary market assets and therefore creates liquidity. Liquidity vastly reduces investor risk and will bring secondary markets to an entirely new level
that has the potential to disrupt current primary markets. </p>
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<h3 class="mb-0">2.3.2 Liquidity</h3>
<div class="subheading mb-3"></div>
<p>With secondary markets and publicly traded assets there is often difficulty in finding a
buyer because of the lack of transparency and trust. This translates into risk and higher
costs of carrying out any transaction. </p>
<p>If someone was interested in purchasing a stake in a coworking space like the one outlined above (but which was not listed on MyBit), they would first have to connect with a
seller. Normally, this is through a third party who charges a fee. The buyer would then
need to carry out their due diligence to ensure the seller was the rightful owner and the
financial data is accurate. This long and laborious process bottlenecks liquidity on assets such as these.</p>
<p>In contrast, what MYDAX offers is a decentralised exchange which uses a matching engine to connect buyers and sellers without any excessive fees. Since the assets traded
on MYDAX are powered by MyBit, it also solves the issues around ownership and a lack
of transparency. All financial data is accessible to the buyer and cannot be altered. </p>
<p>By using Ethereum smart contracts, MYDAX allows two strangers to transact and exchange capital for an ownership stake - and the ledger - are all updated automatically.
This makes secondary market trading not only easier but cheaper as well. In turn, this
should attract more investors to the MYDAX platform and thus increase the liquidity of
these assets. </p>
</div>
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<h3 class="mb-0">2.3.3 Assets</h3>
<div class="subheading mb-3"></div>
<p>If there is a need to list an asset which already exists outside of the MyBit Network,
through our asset-based SDK, it is easy for anyone to take an existing asset and register
it on the blockchain. This could be real estate, art, cars or expensive jewelry. If the asset generates revenue or is predicted to appreciate in value, then it is a viable asset for
listing on MYDAX. For example, someone owns a piece of art worth $100,000 that has
been appreciating 10% per annum, but has a cash flow issue which requires $50,000.
They would normally need to sell the piece of art.</p>
<p>Instead with MYDAX, they can sell a share of ownership to solve their cash flow problem. It’s important to note that our example of art is purely for illustrative purposes. Like
with many ‘old world’ assets, smart contracts cannot force the transfer of profits, or even
notify the owner of its sale. We believe someday the issue of connecting non-smart assets with the Blockchain and enforcing them will be solved, but currently there is no viable solution. Still, MYDAX could one day be a valuable platform for listing assets far beyond blockchain and the Internet of Things. </p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0">2.4 MyBit SDK</h3>
<div class="subheading mb-3"></div>
<p>The MyBit Network is a business logic layer on top of the Ethereum Blockchain, which in
turn becomes a protocol for building wealth management applications. In order to interact with the MyBit Network, we've built a MyBit Software Development Kit (SDK) that enables any developer to build decentralised financial applications. </p>
<p>In brief, the MyBit SDK is a set of Smart Contracts, JavaScript classes, and Graphical
User Interfaces (GUIs). These toolkits are the starting point for developers to know how
to perform actions against our stack, increasing their development speed. </p>
<p>
<img src="img/whitepaper/2-4.png" class="img-fluid" alt="">
</p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0">2.4.1 MyBit SDK - <a href="https://github.com/MyBitFoundation/MyBit-Network.tech">Smart Contracts</a></h3>
<div class="subheading mb-3"></div>
<p>The MyBit Network engine is powered by different types of Smart Contracts, which provide a series of functions that can be instantiated and used in multiple use cases. When
deployed together on a public Ethereum network with addresses controlled by the MyBit
Foundation, they create a MyBit Network, ready to interact and work with. Due it's modular nature, private instances of the MyBit Network can be deployed in any sort of
Ethereum-protocol friendly node or Blockchain, including a local development environment.</p>
<p>Here's the list of the different types of Smart Contracts that power up a MyBit Network:</p>
<p>
<a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/access">Access</a><br>
Access is where user access is managed. KYC restrictions can be applied across the
platform using KYC.sol. Requirements can be set here, restricting access to users who
can probably burn platform tokens, or pay for a time-based subscription.
</p>
<p>
<a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/crowdsale">Crowdsale</a>
<br>
In the crowdsale folder you can find all the contracts involved in funding new assets.
Funds can be received in either Ether or any ERC20 token the operator agrees to accept.
Each base unit of the received tokens or Wei represent 1 share of the asset. The total
supply of each asset is determined by the amount raised plus the Asset Managers fee.
</p>
<p>
<a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/database">Database</a>
The database folder contains all contracts that abstract storage away from the logical
'front-end' contracts. When deploying the database, you can choose to have an upgradeable platform or a non-upgradeable. Write privileges to the database are determined by
the contract manager, which is managed by the owner(s) of the platform.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/ecosystem">Ecosystem</a>
The ecosystem folder contains all the non-core contracts that are used for the on-boarding of non-platform assets, running an asset-exchange, staking tokens to cover escrow,
and platform wallet settings. Before funding assets the platform-token and the platformwallet must be set.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/interfaces">Interfaces</a>
All interfaces that our contracts use to interact with other deployed contracts.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/math">Math</a>
Math contracts are helper libraries for performing arithmetic without worrying about
overflows and underflows.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/ownership">Ownership</a>
Contracts for controlling the platform (such as updating or pausing contracts) by a single account, multiple accounts or ERC20 token holders. Investors holding asset-tokens
can vote to choose or fire their current Asset Manager here.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/roles">Roles</a>
Asset Managers and Operators can control their funding preferences in the roles contracts. Asset Managers can collect their fees and operators can set their accepted payment currencies here.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/test">Test</a>
Contracts that are only used for local testing to ensure full code coverage of the platform contracts.
</p>
<p><a href="https://github.com/MyBitFoundation/MyBit-Network.tech/tree/master/contracts/tokens">Tokens</a>
Token contracts are used to represent fungible divisible assets. Tokens representing assets can be burnable, mintable, governed, and can receive ETH or ERC20 tokens as
payment. </p>
<p>The payment is distributed to asset-token holders according to their holdings.
AssetManagers interact with the AssetManagerEscrow, AssetManagerFunds and
Crowdsale Generators contracts, while Investors interact with the Crowdsale and DividendTokens contracts.</p>
<p>
<img src="img/whitepaper/2-4-1.jpg" class="img-fluid" alt="">
</p>
<p>To provide a local development environment, we use the Node Package Manager (NPM)
to wrap up an up-to-date version of the MyBit Network. This package can be downloaded
and integrated into any web application in order to increase development speed.</p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0">2.4.2 MyBit SDK - <a href="https://github.com/MyBitFoundation/network.js">Network.js</a></h3>
<div class="subheading mb-3"></div>
<p>Although the Smart Contracts are the core of the MyBit Network, we require a friendlier
interface that can provide developers a low-entry barrier for developing decentralised
financial applications. </p>
<p>Network.js is our main JavaScript library that wraps around all MyBit Network contracts
through a series of JavaScript classes. By importing Network.js as a package from
NPM, one is able to access all MyBit Network contract's interfaces. </p>
<p>Our JavaScript classes are not the only way to interact with a deployed MyBit Network,
but is the recommended standard by our developers due to it's easy integration with
modern web tools and capabilities of synchronizing with our latest Smart Contracts.</p>
</div>
</div>
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<div class="paper-content mr-auto">
<h3 class="mb-0">2.4.3 MyBit SDK - <a href="https://ui.mybit.io/">UI Kit</a></h3>
<div class="subheading mb-3"></div>
<p>To complete the functionality of the MyBit SDK, we need beautiful designs and predefined tools that allow any developer to build applications without having to worry too
much about their design limitations. Thus, the MyBit SDK includes a User Interface (UI)
Toolkit, providing a series of pre-coded frontend components ready to be used in any
project. </p>
</div>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="section-3">
<div class="my-auto">
<h2 class="mb-5">3. Product Architecture and Development Timeline</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p>In short, the MyBit Project is currently developing the following products: the MyBit
Software Development Kit (SDK) -which compresses our tool set of Smart Contracts, the
JavaScript class Network.js, and User Interface (UI) Kit-, MyBit v2.0, the global alternative
investment platform for Internet of Things (IoT) devices, and a series of Micro Decentralised Applications (Microdapps) -Trust, Will, DropZone, Options, Payroll Fork, and Bill
Splitting- to showcase the power of the MyBit Network. </p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p>
<img src="img/whitepaper/roadmap_new.png" class="img-fluid" alt="">
</p>
</div>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="section-4">
<div class="my-auto">
<h2 class="mb-5">4. Market Opportunity</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p>When the world of wealth management and blockchain collides, an opportunity arises.
As stated earlier, growth projections for the asset management industry are massive -
anticipating to rise from $84.9 trillion to $145.4 trillion by 2025. Added to this, the explosive growth of blockchain is expected to continue. Four years ago, blockchain assets totalled only $10 billion and the World Bank estimates that by 2025, 10% of all global assets will be stored on the blockchain giving total assets a value of nearly $15 trillion.</p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0">4.1 Strategy</h3>
<div class="subheading mb-3"></div>
<p>Whether it's the token economy, the Internet of Things, or the changing nature of the
wealth management industry, it is clear that new markets are being created and existing
markets are experiencing rapid growth on a global scale. The MyBit Network can support this growth by creating much needed infrastructure. A highly possible outcome is a
‘network effect’ taking hold and creating a positive feedback loop as more and more
people join - thus increasing the value of the MyBit Network. </p>
<p>To achieve the network effect, focus is placed on creating value through the development of applications. This in turn provides a strong foundation and nurtures a healthy
ecosystem as development activity, users and token demand grows. </p>
<p>MyBit has designed a sustainable growth model with each marketing cycle divided into
three phases: ‘Engaging Developers to Build Applications’, ‘Increasing User Base’ and ‘Attracting Investors’.
As we move through each layer, the Network is strengthened - and
the model can repeat indefinitely. </p>
<p>The proper tools and funding make it easy for developers to build applications. As an
added benefit, the more developers contributing means the more tools being created
(making development faster, easier and more effective over time). Once there are applications (MyBit v2 begins the first cycle), users are attracted by the value they provide. Investors join when they see
strong growth potential (namely, continuous new users and application development).
This in turn increases the funding available, which stimulates more application growth,
and the cycle starts again.</p>
<p>
<img src="img/whitepaper/4-1.png" class="img-fluid" alt="">
</p>
<p><b>Phase 1: Engaging Developers and Building Applications</b></p>
<p>Successful blockchain projects all have one thing in common: a strong developer community. This powers the growth of their app(s), users and investors. While the market
may be volatile, the growth of development continues unabated. </p>
<p>The most high profile example of this is the Ethereum Developer community, which is a
close-knit and continually expanding group of people from all over the world. As of September 2020,
the Ethereum community consists of <a href="https://ethereum.org/en/community/">“tens of thousands of developers”</a>.
</p>
<p>Similarly, the focus of MyBit is on growing its developer <em>community</em>. MyBit will provide
them access to tools and resources, such as the MyBit SDK, to easily engage in the
building of decentralised financial applications that solve real world problems. </p>
<p>So how do we bring this vision to life? Through a phased model approach that empowers and engages not only the developer community but also users and investors. </p>
<p><b>Engaging developers</b></p>
<p>While at its core, the MyBit Network offers a powerful set of tools to help developers, it
offers much more. Projects are <em>incentivised</em>. </p>
<p>The <b>Decentralised Development Fund (DDF)</b> is designed to reward participants for contributing to the development of the MyBit Network.
A percentage of all platform fees will go toward the development fund, which will reward members of the MyBit community for
completing tasks ranging from development, to design to marketing. This percentage will eventually be able to
be adjusted automatically through a DAO vote. For now, it can still be done through a DAO vote but will have
to be done manually until MyBit's fully automated DAO is built.
The DDF will become the lifeblood supporting the MyBit Network.
By building a vibrant developer community around MyBit, it will stimulate the growth of
applications which will lead to Phase 2: <em>Increasing Users</em>. </p>
<p><b>Phase 2: Increasing Users and Engagement</b></p>
<p>When analysing cryptocurrencies as a whole, the number of users is growing year over
year. According to RT, <a href="https://www.ccn.com/exponential-growth-number-bitcoin-users-reach-200-million-2024/">analysts expect the number of Bitcoin users</a> alone to reach 200
million by 2024 and 400 million by 2030. For Ethereum, there are already <a href="https://decrypt.co/31732/ethereum-addresses-crosses-100-million">
over 100 million addresses registered on the network</a> and the user base is predicted to grow exponentially.
Beyond Bitcoin and Ethereum, the number of people using exchanges is growing at similarly impressive rates.</p>
<p>
<img src="img/whitepaper/4-1(2).png" class="img-fluid" alt="">
</p>
<p>In addition, research shows that the <a href="https://cointelegraph.com/news/bitcoin-users-who-they-are-and-what-they-do">users of cryptocurrencies share many characteristics</a>. Over 90% are male, 39% are between the ages of 25 and 35, and 24% have an annual income of US$50,000 or more. These are the demographics that MyBit will target to
<em>engage new users</em>. </p>
<p><b>Engaging users</b></p>
<p>To attract new users, something intriguing and/or of value must be offered. This demand is met by the range of cutting edge applications built on the MyBit Network. To
maintain engagement, user feedback is requested which rewards users for their input
resulting in a constant stream of new feature requests and application updates. </p>
<p>MyBit’s ultimate goal is to have a <b>hybrid user acquisition model</b>. One where both MyBit
and the community contribute to a growth in users. A wide variety of tasks via the DDF
are designed to drive user acquisition. This includes everything from educational blogs
and content (think walkthroughs and ‘how to’s etc) to showcase demos, video blogs and
referral schemes. </p>
<p>The MyBit Project will also support the cross promotion of projects that align with
its mission, while partnering with - or integrating - other technologies that are of value to
its user base. In addition, MyBit works with notable partners and advisors to <em>support the
Network and grow the community</em>. </p>
<p><b>Phase 3: Attract Investors and Grow the Network</b></p>
<p>There is still a long way to go before mainstream investors become cryptocurrency investors. There are many reasons for this; largely due to the difficulty in moving from fiat
to crypto - and partly also because of a lack of ‘credible’ education materials online. </p>
<p>Because of this, the first goal will be to attract those who are familiar with the world of
cryptocurrency. This is already a substantial market. While it is hard to estimate, anywhere between
$10 billion and $50 billion worth of fiat currency has been invested in
crypto. In addition, there is a <a href="https://www.forbes.com/sites/andrewarnold/2018/01/07/30-of-millennials-invest-in-cryptocurrency-here-are-3-tips-to-help-you-do-it-smarter/#4d6082307861">shift from initial investment from early adopters through
Millennials</a> to a broader group of investors - including more and more <a href="https://cointelegraph.com/news/microstrategy-s-ceo-reveals-the-company-s-surprising-bitcoin-buying-strategy">institutional ones.</a> </p>
<p><b>Engaging investors</b></p>
<p>When analysing an opportunity, investors generally look for criteria to evaluate risk and
growth potential. To maximise the growth potential of MyBit, there must be a strong focus on creating value through the development of applications - while building a strong
community and powerful Network. </p>
<p>The <b>three phases</b> of MyBit’s marketing cycle work together to create <em>synergy</em>. </p>
<p>In the first phase, developers are engaged to create working products that first and
foremost solve problems in distributing wealth. Applications that are easy to use, innovative and cost-effective. </p>
<p>In the second phase, MyBit focuses on building a user base - through a combination of
its community leaders, core developers and outside developers. This should increase liquidity, since the more users
and holders of MYB there are, the more liquid it will likely become.
Additionally, user acquisition can be boosted through tactics such as trading bot
competitions, which stimulate market growth through volume and liquidity.</p>
<p>As more and more apps are developed and users join the Network, the value proposition
of MyBit is strengthened. Once each cycle is complete the next can begin again, building
on the progress of the last. </p>
</div>
</div>
</div>
</section>
<section class="paper-section p-3 p-lg-5 d-flex flex-column" id="section-5">
<div class="my-auto">
<h2 class="mb-5">5. Business Model</h2>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<p></p>
</div>
</div>
<div class="paper-item d-flex flex-column flex-md-row mb-5">
<div class="paper-content mr-auto">
<h3 class="mb-0">5.1 Operating Structure</h3>
<div class="subheading mb-3"></div>
<p>The MyBit Project is managed by a decentralized autonomous organization whose reason for existence is
to maintain and grow the MyBit Network. </p>
<p>While the project started as a centralised entity, it slowly implemented decentralised features
that eventually turned MyBit into a decentralised autonomous organisation. </p>
<p>As we have seen with other attempts at creating a DAO, there needs to be extensive
guidance and checkpoints in the early stages. This is why MyBit started centralised - to
push the Network in the right direction - before gradually implementing decentralised
functions over time. </p>
<p>How it looks now:</p>
<p>
<img src="img/whitepaper/structure.png" class="img-fluid" alt="">
</p>
<p>The initial goal was to create the essential building blocks, the infrastructure and tools
needed to rapidly build on top of the MyBit Network. These include dApps, SDK and
toolkits. The Network follows a single, unifying vision: to disrupt finance and put control
back into the hands of the people.</p>
<p class="mb-0">In the mid-term, the focus will
be to scale up development on top of MyBit’s core infrastructure, nurturing new applications and moving current ones into production.
</p>
<br>
<p>In the long-term, development will be fully decentralised through the DAO and other
funds. There will still be the MyBit core developers, but development will have expanded to include
people from all over the world with different interests in the MyBit project. And, crucially,
all governance decisions will be voted on using a custom DAO. </p>
<p>Ultimately, all funds will be held in DAOs or other smart contracts. Community governance and funding will be fully integrated. MyBit will have created a fully decentralised