diff --git a/tests/data/readme_tests/addon1/README.expected-acme.rst b/tests/data/readme_tests/addon1/README.expected-acme.rst
index 1555c4a9..5835ded6 100644
--- a/tests/data/readme_tests/addon1/README.expected-acme.rst
+++ b/tests/data/readme_tests/addon1/README.expected-acme.rst
@@ -1,7 +1,3 @@
-.. image:: https://odoo-community.org/readme-banner-image
-   :target: https://odoo-community.org/get-involved?utm_source=readme
-   :alt: Odoo Community Association
-
 =======
 addon 1
 =======
diff --git a/tests/data/readme_tests/addon_one_maintainer/README.expected-acme.rst b/tests/data/readme_tests/addon_one_maintainer/README.expected-acme.rst
index 7d6256ec..40d7a623 100644
--- a/tests/data/readme_tests/addon_one_maintainer/README.expected-acme.rst
+++ b/tests/data/readme_tests/addon_one_maintainer/README.expected-acme.rst
@@ -1,7 +1,3 @@
-.. image:: https://odoo-community.org/readme-banner-image
-   :target: https://odoo-community.org/get-involved?utm_source=readme
-   :alt: Odoo Community Association
-
 ====================
 addon one maintainer
 ====================
diff --git a/tests/data/readme_tests/addon_two_maintainers/README.expected-acme.rst b/tests/data/readme_tests/addon_two_maintainers/README.expected-acme.rst
index ed575f5f..ae5a2dde 100644
--- a/tests/data/readme_tests/addon_two_maintainers/README.expected-acme.rst
+++ b/tests/data/readme_tests/addon_two_maintainers/README.expected-acme.rst
@@ -1,7 +1,3 @@
-.. image:: https://odoo-community.org/readme-banner-image
-   :target: https://odoo-community.org/get-involved?utm_source=readme
-   :alt: Odoo Community Association
-
 ====================
 addon one maintainer
 ====================
diff --git a/tools/gen_addon_readme.rst.jinja b/tools/gen_addon_readme.rst.jinja
index 59e1929e..71fd5743 100644
--- a/tools/gen_addon_readme.rst.jinja
+++ b/tools/gen_addon_readme.rst.jinja
@@ -6,11 +6,13 @@
 {{ fragments[name] }}
 {% endif %}
 {%- endmacro -%}
+{% if org_name == 'OCA' -%}
 
 .. image:: https://odoo-community.org/readme-banner-image
    :target: https://odoo-community.org/get-involved?utm_source=readme
    :alt: Odoo Community Association
 
+{% endif -%}
 {{ '=' * manifest.name|length }}
 {{ manifest.name }}
 {{ '=' * manifest.name|length }}