Sendspin brand development

[cristinaluengo]

Problem statement

As part of the key brand work our projects require, we'd like to invest on the brand development for Sendspin, aiming for a clear attribute list, value proposition, and consistent messaging ahead of launch and any go-to-market activities.

Community signals

No response

Scope & Boundaries

In scope

• Brand identity development
• Brand attributes
• Value proposition (B2B/B2C)
• Copy standardization

Not in scope

• Website development
  -- Design
  -- Copywriting
  -- Web development
• Launch assets
• Launch activities

Foreseen solution

No response

Risks & open questions

No response

Appetite

• Medium/High: one cycle for brand development work

Execution issues

No response

Decision log

Date	Decision	Outcome