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<h1> <p align="left" style="margin-left:40px;">Using the Marketing Command Center</p></h1>
<p align="left" style="margin-left:40px;">Use the Marketing Command Center to view lead data, manage landing pages and vanities, create reports, and download lead data.</p>
<p align="left" style="margin-left:40px;">This topic also explains the processes driving the<a href="phonekeyword.htm"> collection of web and phone lead data</a>.</p>
<p align="left" style="margin-left:40px;">For assistance with Marketing Command Center features, or to request a custom report, contact <a href="mailto:mwilli12@Rollins.com">Mark Williams</a>.</p>
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  <p align="left" style="margin-left:40px;"><strong>In this article:</strong></p>
  <ul>
  <p><a href="#mccwebphone">Web and Phone Leads</a></p>
    <p><a href="phonekeyword.htm">Leads Tracking</a></p>
  <p><a href="#mccmanagelead">Managing Leads</a></p>
    <p><a href="#mccmanageoffer"> Offers</a></p>
    <p><a href="#mccmanageprogram"> Programs</a></p>
    <p><a href="#mccmanagecamp"> Campaigns</a></p>
        <p><a href="#mccmanagecomm"> Communications</a></p>
       <p><a href="#mccmanagebranch"> Branches</a></p>
           <p><a href="#mccmanagereport"> Managing Reports</a></p>
    <p><a href="#mcclanding"> Creating and Updating Landing Pages</a></p>
    <p><a href="#mccvanity">Managing Vanities</a>    </p>
    <p><a href="#mccrelated">Related Topics</a></p>

   </ul>
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<div class="body">
  <h4 id="mccwebphone" style="margin-left: 40px; margin-top: 100px; border-top: thin solid #bcbeb0; width:30%">Viewing Lead Data</h4>
  <p style="margin-left:40px">The Marketing Command Center enables you to view data for Orkin, Orkin Canada, Mobile, and Specialty Brands<a href="mailto:marketingtechnology@rollins.com"></a>.</p>
  <p style="margin-left:40px">The Home page displays a high level view of current leads in a variety of data configurations.</p>
  <p style="margin-left:40px">Click <strong>Orkin</strong> to view web leads and phone leads for the Orkin brand.</p>
  <p style="margin-left:40px">Click <strong>Orkin Canada</strong> to view web leads for the Orkin Canada brand.</p>
  <p style="margin-left:40px">Click <strong>Speciality Brands</strong> and select a brand from the drop-down menu to view web leads for that brand.</p>

  <h4 id="mccwebphone2" style="margin-left: 40px; margin-top: 100px; border-top: thin solid #bcbeb0; width:30%">Leads Tracking</h4>
  <p style="margin-left:40px">Rollins Marketing uses a web-and-phone lead tracking solution that provides data collection and business intelligence functions, used to optimize SEM programs to the keyword level. <a href="mailto:marketingtechnology@rollins.com"></a></p>

  <p style="margin-left:40px">See<a href="phonekeyword.htm"> Phone and Web Leads Tracking</a> for information on the processes behind leads tracking.</p>
  <p style="margin-left:40px"></p>

  <h4 id="mccmanagelead" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Leads</h4>
  <p style="margin-left:40px">To manage leads, click the <strong>Marketing</strong> button and select <strong>Leads</strong> from the drop-down menu. A robust report of leads is displayed. </p>
  <p style="margin-left:40px">Use the Grouping menu to group the data by campaign, service, city, or other criteria.</p>
  <p style="margin-left:40px">Isolate data by date using the date range selectors.</p>
  <p style="margin-left:40px">Use the Campaign Search function to find a specific campaign.</p>
  <p style="margin-left:40px">Use the filter functions in the report header to find leads by Lead ID, service, state, or other criteria.</p>
  <p style="margin-left:40px">After filtering and grouping the data, click <strong>Download in Excel Format </strong>to capture the data in a spreadsheet.</p>
  <p id="v1story" style="margin-left:40px"><br>
    .<br>
  </p>
<p></p>


<h4 id="mccmanageoffer" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Offers</h4>
<p style="margin-left:40px">To manage offers, click the <strong>Marketing</strong> button and select <strong>Offers</strong> from the drop-down menu. A robust report of offers is displayed.</p>
<p style="margin-left:40px">Use the filter functions in the report header to find offers by name, last update date, or other criteria.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to add new records, edit an existing record, view record details, or refresh the grid after changes.</p>
<p style="margin-left:40px"><img src="images/mccgridbuttons.PNG" width="213" height="116" alt=""/></p>

<h4 id="mccmanageprogram" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Programs</h4>
<p style="margin-left:40px">To manage programs, click the <strong>Marketing</strong> button and select <strong>Programs</strong> from the drop-down menu. A robust report of programs is displayed.</p>
<p style="margin-left:40px">Click the Program column header to view the data is descending or ascending order.</p>
<p style="margin-left:40px">Use the arrows on each row to drill futher down into the program data.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to add new records, edit an existing record, view record details, or refresh the grid after changes.</p>
<p style="margin-left:40px"><img src="images/mccgridbuttons.PNG" width="213" height="116" alt=""/></p>
<p style="margin-left:40px">&nbsp;</p>
<h4 id="mccmanagecamp" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Campaigns</h4>
<p style="margin-left:40px">To manage campaigns, click the <strong>Marketing</strong> button and select <strong>Campaigns</strong> from the drop-down menu. A robust report of campaigns is displayed. </p>
<p style="margin-left:40px">Use the Grouping menu to group the data by program, category, or other criteria.</p>
<p style="margin-left:40px">Use the filter functions in the report header to find campaigns by campaign ID, date, VDN, or other criteria.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to add new records, edit an existing record, view record details, or refresh the grid after changes.</p>
<p style="margin-left:40px"><img src="images/mccgridbuttons.PNG" width="213" height="116" alt=""/></p>
<p style="margin-left:40px">&nbsp;</p>
<p style="margin-left:40px">After filtering and grouping the data, click <strong>Download in Excel Format </strong>to capture the data in a spreadsheet.</p>
<p>&nbsp;</p>
<h4 id="mccmanagecomm" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Communications</h4>
<p style="margin-left:40px">To manage communications, click the <strong>Communications</strong> button. A selection of drop-down communications is displayed. </p>
<p style="margin-left:40px">Isolate data by date using the date range selectors.</p>
<p style="margin-left:40px">Click a communication to view its data; for example, AskTheOrkinMan.</p>
<p style="margin-left:40px">Click <strong>Download in Excel Format </strong>to capture the data in a spreadsheet.</p>
<h4 id="mccmanagebranch" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Branches</h4>
<p style="margin-left:40px">To manage branches, click the <strong>Branches</strong> button. A robust report of branches is displayed. </p>
<p style="margin-left:40px">Use the Grouping menu to group the data by region, city, or other criteria.</p>
<p style="margin-left:40px">Use the filter functions in the report header to find leads by branch name, state, or other criteria.</p>
<p style="margin-left:40px">After filtering and grouping the data, click <strong>Download in Excel Format </strong>to capture the data in a spreadsheet.</p>
<p style="margin-left:40px">Click<strong> Export ORKIN Google Feed</strong> to download the feed as a TXT file.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to view record details or refresh the grid.</p>
<p style="margin-left:40px"><img src="images/mccgridbuttons.PNG" width="213" height="116" alt=""/></p>
<p style="margin-left:40px">&nbsp;</p>
<h4 id="mccmanagereport" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Reports</h4>
<p style="margin-left:40px"> Use the Reports function to create and save custom reports that are automatically emailed to you.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to add a report, edit a report, or delete a report.</p>
<p style="margin-left:40px">To create a report, follow these steps:</p>
<ol style="margin-left:40px">
  <li>Click the <strong>Reporting</strong> button. The Reports List is displayed.</li>
  <li>Click the <strong>+</strong> button in the lower left of the grid. The Report Manager is displayed.</li>
  <li>Name the report.</li>
  <li>Select a report type; for example, Week to Date.</li>
  <li>Enter an email address for delivery. Use a semi-colon to separate multiple email addresses.</li>
  <li>Select a delivery day and time.</li>
  <li>Click in the Filter Area to add search criteria; for example, <strong>Get Records Where Bid Keyword starts with pest</strong>.</li>
  <li>Click<strong> Save Report</strong>.</li>
  </ol>
<p style="margin-left:40px"><img src="images/mccreport.PNG" width="1168" height="417" alt=""/></p>
<h4 id="mcclanding" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Creating and Updating Landing Pages</h4>
<p style="margin-left:40px">To create a landing page, follow these steps:</p>
<ol style="margin-left:40px">
  <li>Select a brand.</li>
  <li>Select a brand and a service category.</li>
  <li>Enter a redirect URL.</li>
  <li>In the Select a Theme drop-down menu, select from the list of official branded templates.</li>
  <li>Enter the page title and the vanity name.</li>
  <li>Click Copy to duplicate this landing page.</li>
  <li>Click Finish to create a new landing page.</li>
</ol>
<p style="margin-left:40px">To update an existing landing page, follow these steps:</p>
<ol style="margin-left:40px">
  <li>Click the <strong>Landing Page</strong> button and select <strong>Update Landing Page</strong> from the drop-down menu.</li>
  <li>Select a brand and a service category from the drop-down menus.</li>
  <li>Use the Select a Web Page drop-down menu to select an existing landing page for this brand.</li>
  <li>Select the zone you want to edit from the Select a Zone drop-down menu.</li>
  <li>Edit the content, then click <strong>Finish</strong>.</li>
  </ol>
<p style="margin-left:40px"><img src="images/updatelandingpage.PNG" width="929" height="636" alt=""/></p>
<h4 id="mccvanity" style="margin-left:40px; margin-top:100px; border-top: thin solid #bcbeb0; width:30%">Managing Vanities</h4>
<p style="margin-left:40px">To manage vanity URLS, click the <strong>Manage Vanity</strong> button. A list of vanities is displayed.</p>
<p style="margin-left:40px">Use the  Search Vanity function to find a specific vanity.</p>
<p style="margin-left:40px">Use the filter functions in the table header to find vanities by vanity URL, modified date, or other criteria.</p>
<p style="margin-left:40px">Click <strong>Download in Excel Format </strong>to capture the vanity data in a spreadsheet.</p>
<p style="margin-left:40px">Use the buttons in the lower left of the grid to add new records, edit an existing record, view record details, delete records, search for records, or refresh the grid after changes.</p>
<p style="margin-left:40px"><img src="images/mccvanityrecord.PNG" width="483" height="272" alt=""/></p>
<p>&nbsp;</p>
</div>

<p id="mccrelated" align="left" style="margin-left:40px; margin-top:100px"><strong>Related Topics:</strong></p>
<ul>
  <p><a href="phonekeyword.htm"> Phone and Web Leads Tracking</a></p>
</ul>
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