diff --git a/apps/web/src/hooks/useNotificationSSE.ts b/apps/web/src/hooks/useNotificationSSE.ts
index b769c81d..62071d5e 100644
--- a/apps/web/src/hooks/useNotificationSSE.ts
+++ b/apps/web/src/hooks/useNotificationSSE.ts
@@ -2,12 +2,11 @@ import { fetchEventSource } from '@microsoft/fetch-event-source';
 import { WEBBRIDGE_MESSAGE_TYPE } from '@piki/core';
 import type { Query } from '@tanstack/react-query';
 import { useQueryClient } from '@tanstack/react-query';
-import { useRouter } from 'next/navigation';
+import { usePathname } from 'next/navigation';
 import { useEffect, useRef } from 'react';
 import { toast } from 'sonner';
 
 import { ENDPOINTS } from '@/consts/api';
-import { QUERY_ACTION } from '@/consts/queryAction';
 import { QUERY_KEYS } from '@/consts/queryKeys';
 import { ROUTES } from '@/consts/route';
 import { CLIENT_TYPE } from '@/consts/webBridge';
@@ -27,39 +26,23 @@ const isWishQueryOfItem = (query: Query, itemId: number) =>
   query.queryKey[0] === 'wish' &&
   (query.state.data as { item?: { id: number } } | undefined)?.item?.id === itemId;
 
-const SCROLL_TO_LAST_QUERY = `${QUERY_ACTION.KEY}=${QUERY_ACTION.VALUE.SCROLL_TO_LAST}`;
-
 const buildToastMessage = (payload: NotificationSsePayloadT) =>
   payload.body ? `${payload.title} ${payload.body}` : payload.title;
 
-const resolveDeepLink = (payload: NotificationSsePayloadT): string | null => {
-  const { type, refId, kind, tournamentId } = payload;
-
-  switch (type) {
-    case 'TOURNAMENT_STARTED':
-      return ROUTES.TOURNAMENT_CREATE(refId);
-    case 'TOURNAMENT_JOINED':
-    case 'TOURNAMENT_ITEM_ADDED':
-      return `${ROUTES.TOURNAMENT_CREATE(refId)}?${SCROLL_TO_LAST_QUERY}`;
-    case 'ITEM_PARSING_COMPLETED':
-    case 'ITEM_PARSING_FAILED':
-      if (kind === 'TOURNAMENT' && tournamentId != null) {
-        return `${ROUTES.TOURNAMENT_CREATE(tournamentId)}?${SCROLL_TO_LAST_QUERY}`;
-      }
-      return ROUTES.WISHLIST;
-    default:
-      return null;
-  }
-};
-
 export const useNotificationSSE = (enabled: boolean) => {
-  const router = useRouter();
+  const pathname = usePathname();
   const queryClient = useQueryClient();
   const retryDelayRef = useRef(1_000);
   const abortRef = useRef<AbortController | null>(null);
   const hasConnectedRef = useRef(false);
   const authFailCountRef = useRef(0);
 
+  // 주최자 알림 토스트를 담기 화면에서만 노출하기 위해 최신 경로를 ref로 관리
+  const pathnameRef = useRef(pathname);
+  useEffect(() => {
+    pathnameRef.current = pathname;
+  }, [pathname]);
+
   useEffect(() => {
     if (!enabled) return;
 
@@ -169,10 +152,6 @@ export const useNotificationSSE = (enabled: boolean) => {
                 type: 'all',
               });
               const message = buildToastMessage(payload);
-              const deepLink = resolveDeepLink(payload);
-              const action = deepLink
-                ? { label: '바로가기', onClick: () => router.push(deepLink) }
-                : void 0;
 
               switch (payload.type) {
                 case 'ITEM_PARSING_COMPLETED':
@@ -199,17 +178,23 @@ export const useNotificationSSE = (enabled: boolean) => {
                       predicate: query => isWishQueryOfItem(query, payload.refId),
                     });
                   }
-                  toast.error(message, { action, duration: 5000 });
+                  toast.error(message, { duration: 5000 });
                   break;
                 case 'TOURNAMENT_STARTED':
+                  queryClient.invalidateQueries({ queryKey: ['tournament', payload.refId] });
+                  toast.info(message, { duration: 5000 });
+                  break;
                 case 'TOURNAMENT_JOINED':
                 case 'TOURNAMENT_ITEM_ADDED':
                 case 'TOURNAMENT_ITEM_DELETED':
                   queryClient.invalidateQueries({ queryKey: ['tournament', payload.refId] });
-                  toast.info(message, { action, duration: 5000 });
+
+                  if (pathnameRef.current === ROUTES.TOURNAMENT_CREATE(payload.refId)) {
+                    toast.info(message, { duration: 5000 });
+                  }
                   break;
                 default:
-                  toast.info(message, { action, duration: 5000 });
+                  toast.info(message, { duration: 5000 });
               }
             } catch {
               // malformed JSON — 무시
@@ -241,5 +226,5 @@ export const useNotificationSSE = (enabled: boolean) => {
       cancelled = true;
       abortRef.current?.abort();
     };
-  }, [enabled, router, queryClient]);
+  }, [enabled, queryClient]);
 };