diff --git a/src/components/plans/PlanSettingsSection.tsx b/src/components/plans/PlanSettingsSection.tsx
index ff698cd824..b77237808d 100644
--- a/src/components/plans/PlanSettingsSection.tsx
+++ b/src/components/plans/PlanSettingsSection.tsx
@@ -33,6 +33,7 @@ gql`
     description
     interval
     name
+    selfServe
     taxes {
       ...TaxForPlanSettingsSection
     }
@@ -175,6 +176,15 @@ export const PlanSettingsSection = ({
         )}
       </form.AppField>
 
+      <form.AppField name="selfServe">
+        {(field) => (
+          <field.SwitchField
+            label="Show in customer portal"
+            subLabel="When off, this plan is hidden from the self-serve plan list in the customer portal but can still be assigned to customers by an operator (e.g. enterprise / white-label)."
+          />
+        )}
+      </form.AppField>
+
       {canApplyChargesMonthly && (
         <>
           {hasAnyFixedCharge && (
diff --git a/src/hooks/plans/usePlanForm.tsx b/src/hooks/plans/usePlanForm.tsx
index 42cf6b604f..e6070a14ea 100644
--- a/src/hooks/plans/usePlanForm.tsx
+++ b/src/hooks/plans/usePlanForm.tsx
@@ -104,6 +104,9 @@ const buildDefaultValues = (
   taxes: plan?.taxes || [],
   invoiceDisplayName: plan?.invoiceDisplayName || undefined,
   payInAdvance: plan?.payInAdvance || false,
+  // Default new plans to visible in the customer portal; false hides them
+  // from self-serve while keeping them operator-assignable.
+  selfServe: plan?.selfServe ?? true,
   amountCents: isNaN(plan?.amountCents)
     ? '0'
     : String(deserializeAmount(plan?.amountCents || 0, initialCurrency)),
diff --git a/src/pages/CreatePlan.tsx b/src/pages/CreatePlan.tsx
index 2ea9e60409..2a6aaf1f5d 100644
--- a/src/pages/CreatePlan.tsx
+++ b/src/pages/CreatePlan.tsx
@@ -81,6 +81,7 @@ gql`
     description
     interval
     payInAdvance
+    selfServe
     invoiceDisplayName
     amountCents
     amountCurrency