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<!DOCTYPE html>
<!--[if lt IE 7 ]><html class="ie ie6" lang="en"> <![endif]-->
<!--[if IE 7 ]><html class="ie ie7" lang="en"> <![endif]-->
<!--[if IE 8 ]><html class="ie ie8" lang="en"> <![endif]-->
<!--[if (gte IE 9)|!(IE)]><!--><html lang="en"> <!--<![endif]-->
<head>
<!-- Basic Page Needs
================================================== -->
<meta charset="utf-8">
<title>Allie's Portfolio Site</title>
<meta name="description" content="Portfolio Site">
<meta name="author" content="Allie Etcoff">
<!-- Mobile Specific Metas
================================================== -->
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<!-- CSS
================================================== -->
<link rel="stylesheet" href="allieetcoff.css">
<link rel="stylesheet" href="stylesheets/base.css">
<link rel="stylesheet" href="stylesheets/skeleton.css">
<link rel="stylesheet" href="stylesheets/layout.css">
<link rel="stylesheet" href="magnific-popup/magnific-popup.css">
<link rel="stylesheet" type="text/css" href="slick/slick.css"/>
<link rel="stylesheet" type="text/css" href="slick/slick-theme.css"/>
<link href='http://fonts.googleapis.com/css?family=Josefin+Sans|Open+Sans:400italic,400,600,300|Lato:300,400' rel='stylesheet' type='text/css'>
<!--[if lt IE 9]>
<script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
<!-- Favicons
================================================== -->
<link rel="shortcut icon" href="images/favicon/favicon.ico">
<link rel="apple-touch-icon" href="images/favicon/apple-touch-icon.png">
<link rel="apple-touch-icon" sizes="72x72" href="images/favicon/apple-touch-icon-72x72.png">
<link rel="apple-touch-icon" sizes="114x114" href="images/favicon/apple-touch-icon-114x114.png">
</head>
<body>
<!-- Primary Page Layout
================================================== -->
<div class="container">
<div class="sixteen columns">
<div class="svg-wrapper">
<svg height="130" width="320" xmlns="http://www.w3.org/2000/svg">
<rect class="shape" height="105" width="320" />
<span id="text-name">ALLIE ETCOFF</span>
<span id="text-skills">Design & Development</span>
</svg>
</div>
<div class="main-body">
<div id="nav" class="fourteen columns">
<a href="https://github.com/aetcoff/aetcoff.github.io"><img id="fork" src="images/git_fork.png" alt="Fork me on GitHub" /></a>
<ul>
<li><a href="index.html">Portfolio</a></li>
<li><a href="about.html">About</a></li>
<li><a href="contact.html">Contact</a></li>
</ul>
</div>
<!-- COUPON CREATOR -->
<!-- <div class="one-third column feature inline-popups">
<a href="#envelope" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/envelope.jpg"></a>
<div>
<span class="project-name">Coupon Creator</span>
<span class="project-type">Interaction Design</span>
</div>
</div> -->
<!-- FRESH & LOCAL -->
<div class="one-third column feature inline-popups">
<a href="#fresh-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/fresh_and_local.jpg"></a>
<div>
<span class="project-name">Fresh & Local Market</span>
<span class="project-type">Logo Design</span>
</div>
</div>
<!-- DESKTOP BG -->
<div class="one-third column feature inline-popups">
<a href="#desktop-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/desktop_bg_thumb.jpg"></a>
<div>
<span class="project-name">Desktop</span>
<span class="project-type">Web</span>
</div>
</div>
<!-- COSMO INSTALL -->
<div class="one-third column feature inline-popups">
<a href="#install-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/install_cosmo.jpg"></a>
<div>
<span class="project-name">Cosmopolitan Hotel Pop-Up</span>
<span class="project-type">Installation</span>
</div>
</div>
<!-- FB TIMELINE -->
<div class="one-third column feature inline-popups">
<a href="#timeline-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/fb_thumb.jpg"></a>
<div>
<span class="project-name">Zappos Facebook Timeline</span>
<span class="project-type">Web</span>
</div>
</div>
<!-- GP APP -->
<div class="one-third column feature inline-popups">
<a href="#gp-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/gp.jpg"></a>
<div>
<span class="project-name">Guilty Pleasures</span>
<span class="project-type">Mobile App</span>
</div>
</div>
<!-- LB -->
<div class="one-third column feature inline-popups">
<a href="#lb-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/lb_thumb.jpg"></a>
<div>
<span class="project-name">Holiday Lookbook</span>
<span class="project-type">Web</span>
</div>
</div>
<!-- O ADS -->
<div class="one-third column feature inline-popups">
<a href="#o-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/o_ad_thumb.jpg"></a>
<div>
<span class="project-name">Oprah Magazine</span>
<span class="project-type">Print</span>
</div>
</div>
<!-- BIN ADS -->
<div class="one-third column feature inline-popups">
<a href="#bin-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/airport_bin_thumb.jpg"></a>
<div>
<span class="project-name">Airport Bins</span>
<span class="project-type">Print</span>
</div>
</div>
<!-- ZAPPOS HOLIDAY SHIPPING BOX -->
<div class="one-third column feature inline-popups">
<a href="#box-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/zappos_box_thumb.jpg"></a>
<div>
<span class="project-name">Zappos Holiday Shipping Box</span>
<span class="project-type">Print</span>
</div>
</div>
<!-- MASQUERADE -->
<div class="one-third column feature inline-popups">
<a href="#masquerade-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/masquerade_thumb.jpg"></a>
<div>
<span class="project-name">Masquerade</span>
<span class="project-type">illustration</span>
</div>
</div>
<!-- MUZEUM -->
<div class="one-third column feature inline-popups">
<a href="#muzeum-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/muzeum_thumb.jpg"></a>
<div>
<span class="project-name">Muzeum</span>
<span class="project-type">logo</span>
</div>
</div>
<!-- eightK -->
<div class="one-third column feature inline-popups">
<a href="#eightK-content" data-effect="mfp-zoom-in"><img class="thumb-image" src="images/thumb/8k_thumb.jpg"></a>
<div>
<span class="project-name">8000 Meter Challenge</span>
<span class="project-type">logo</span>
</div>
</div>
<!-- Envelope-->
<!-- <div id="envelope" class="container white-popup envelope mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Fresh & Local Market</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Print</p>
<h3>About</h3>
<p class="project-item">In an effort to support local business, as well as promote health and wellness, Zappos established an onsite Farmer’s Market that allowed local vendors to come display and sell their goods. I was tasked with creating a logo for the new program with a rustic/organic feel.</p>
</div>
<div class="feature project-image" >
<img src="images/full/fresh_and_local_full.jpg" />
</div>
</div> -->
<!-- FRESH & LOCAL -->
<div id="fresh-content" class="container white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Fresh & Local Market</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Print</p>
<h3>About</h3>
<p class="project-item">In an effort to support local business, as well as promote health and wellness, Zappos established an onsite Farmer’s Market that allowed local vendors to come display and sell their goods. I was tasked with creating a logo for the new program with a rustic/organic feel.</p>
</div>
<div class="two-thirds column feature project-image" >
<img src="images/full/fresh_and_local_full.jpg" />
</div>
</div>
<!-- DESKTOP BG-->
<div id="desktop-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Default Display Designs</p>
<h3>Client</h3>
<p class="project-item">Zappos IT Team</p>
<h3>Category</h3>
<p class="project-item">Web</p>
<h3>About</h3>
<p class="project-item">The Zappos IT team wanted a way to <em>Zappify</em> the laptops that are distributed to new employees. We came up with a solution that wouldn’t compromise the hardware of the computer in any way!</p>
</div>
<div class="two-thirds column feature project-image" >
<div><img src="images/full/desktop_bg_full_imac.jpg" /></div>
<div><img src="images/full/desktop_bg2_full_imac.jpg" /></div>
</div>
</div>
<!-- COSMO INSTALL -->
<div id="install-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Cosmopolitan Hotel Pop-up</p>
<h3>Client</h3>
<p class="project-item">Zappos/Cosmopolitan</p>
<h3>Category</h3>
<p class="project-item">Installation</p>
<h3>About</h3>
<p class="project-item">Zappos was presented with the opportunity to feature a pop-up display in the Cosmopolitan Hotel. Never having been involved in a project like this, I jumped at the opportunity of being project lead for a good ol’ challenge. I formed a strong team of creative and handy people and after settling on a theme, I mocked up the flow of installation, including the materials needed to complete the project. To this day, this project remains to be my favorite.</p>
</div>
<div class="two-thirds-column feature project-image">
<div><img class="project-photo" src="images/full/cosmo/IMG_4026.jpg" /></div>
<div><img class="project-photo" src="images/full/cosmo/IMG_3994.jpg" /></div>
<div><img class="project-photo" src="images/full/cosmo/IMG_4004.jpg" /></div>
<div><img class="project-photo" src="images/full/cosmo/IMG_3967.jpg" /></div>
<div><img class="project-photo" src="images/full/cosmo/IMG_3973.jpg" /></div>
</div>
</div>
<!-- FB TIMELINE -->
<div id="timeline-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Facebook Timeline Imagery</p>
<h3>Client</h3>
<p class="project-item">Zappos Social Team</p>
<h3>Category</h3>
<p class="project-item">Web</p>
<h3>About</h3>
<p class="project-item">The Zappos Social team wanted to refresh the company Facebook page with something unique and gave me full creative freedom. I decided to play around with foldable type and texture. Ultimately, the team requested that I incorporate some site product and silliness.</p>
</div>
<div class="two-thirds column feature project-image" >
<div><img src="images/full/fb_full.jpg" /></div>
<div><img src="images/full/fb_full_imac.jpg" /></div>
</div>
</div>
<!-- GP APP -->
<div id="gp-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Guilty Pleasures</p>
<h3>Client</h3>
<p class="project-item">Zappos Hackathon</p>
<h3>Category</h3>
<p class="project-item">Mobile App</p>
<h3>About</h3>
<p class="project-item">I was asked to take part in a Hackathon project by designing a high-end, flash-sale mobile app. Before getting started, we reviewed analytics that showed that women between the ages of __ &__ do the majority of their online mobile shopping in the evening and of course enjoy an occasional splurge on nice items. We wanted to create an app that would appeal to this demographic and allow them to take part in their guilty pleasure of shopping for high-end items at killer prices. </p>
</div>
<div class="two-thirds column feature project-image" >
<div><img src="images/full/gp_splash_full.jpg" /></div>
<div><img src="images/full/gp_countdown_full.jpg" /></div>
<div><img src="images/full/gp_sale_full.jpg" /></div>
</div>
</div>
<!-- LB -->
<div id="lb-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Holiday Lookbook</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Web</p>
<h3>About</h3>
<p class="project-item">This project was my first experience with magazine layout design. I had a lot of fun with this one because it forced me to break down the project into its simplest form (pieces of paper and photographs spanning the length of the floor). After deciding on a sequence and layout I digitalized the entire experience. After finishing this project, I strongly considered going into catalog design!</p>
</div>
<div class="two-thirds column feature project-image">
<div><img src="images/full/lb/lb_1.jpg" /></div>
<div><img src="images/full/lb/lb_2.jpg" /></div>
<div><img src="images/full/lb/lb_3.jpg" /></div>
<div><img src="images/full/lb/lb_4.jpg" /></div>
<div><img src="images/full/lb/lb_5.jpg" /></div>
<div><img src="images/full/lb/lb_6.jpg" /></div>
<div><img src="images/full/lb/lb_7.jpg" /></div>
<div><img src="images/full/lb/lb_8.jpg" /></div>
</div>
</div>
<!-- O ADS -->
<div id="o-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Oprah Magazine</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Print</p>
<h3>About</h3>
<p class="project-item">I greatly enjoyed this project because I not only got to play the role of designer, I also got to play the role of stylist. I helped to pick, style, and shoot the product that I would ultimately be laying out and designing for the magazine advertisement. The two ads were featured in the 2012 October and November issues.</p>
</div>
<div class="two-thirds column feature project-image" >
<div><img src="images/full/o_ad_1.jpg" height="460"/></div>
<div><img src="images/full/o_ad_2.jpg" height="460" /></div>
</div>
</div>
<!--BIN ADS -->
<div id="bin-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Airport Bins</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Print</p>
<h3>About</h3>
<p class="project-item">The goal behind these designs was to capture the attention of travelers in the short span of time that occurs during security checkpoint. Typically travelers dread going through security, so we wanted the opportunity to brighten a their day with witty copy and compelling imagery. Each design was based around the time of year and region of the country.</p>
</div>
<div class="two-thirds column feature project-image">
<div><img src="images/full/airport_bin_full.jpg" /></div>
<div><img src="images/full/airport_bin_full2.jpg" /></div>
<div><img src="images/full/airport_bin_full3.jpg" /></div>
</div>
</div>
<!-- ZAPPOS HOLIDAY SHIPPING BOX -->
<div id="box-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Zappos Holiday Shipping box</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">Print</p>
<h3>About</h3>
<p class="project-item">"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."</p>
</div>
<div class="two-thirds column feature project-image">
<img src="images/full/zappos_box_full.svg" />
</div>
</div>
<!-- MASQUERADE -->
<div id="masquerade-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Fresh & Local Market</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">print</p>
<h3>About</h3>
<p class="project-item">"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."</p>
</div>
<div class="two-thirds column feature project-image">
<img src="images/full/masquerade_full.jpg" />
</div>
</div>
<!-- MUZEUM -->
<div id="muzeum-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Fresh & Local Market</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">print</p>
<h3>About</h3>
<p class="project-item">"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."</p>
</div>
<div class="two-thirds column feature project-image">
<div><img src="images/full/muzeum_full.jpg" /></div>
</div>
</div>
<!-- EIGHT K-->
<div id="eightK-content" class="white-popup mfp-with-anim mfp-hide">
<div class="one-third column feature project-content">
<h3>Project</h3>
<p class="project-item">Fresh & Local Market</p>
<h3>Client</h3>
<p class="project-item">Zappos</p>
<h3>Category</h3>
<p class="project-item">print</p>
<h3>About</h3>
<p class="project-item">"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."</p>
</div>
<div class="two-thirds column feature project-image">
<div><img src="images/full/8k_full.jpg" /></div>
</div>
</div>
</div>
</div>
</div>
<!-- FOOTER -->
<div class="site-footer">
<div>
<p>© 2014 Allie Etcoff</p>
</div>
</div>
<!-- End Document
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