ACP-69: Change Avalanche Branding Colors from Red to Green

[nobsfudreal]

ACP-69: Change Avalanche Branding Colors from Red to Green

Preamble

Field	Value
ACP	69
Title	Change Avalanche Branding Colors from Red to Green
Author(s)	nobsfud @nobsfudreal
Contact	nobs@ketfromwyoming.com
Track	Best Practices

Abstract

This ACP proposes updating the primary branding color of the Avalanche network, including the AVAX token's associated visuals, from red (its current dominant color, e.g., hex #E84142) to green (proposed hex #00B140 or similar). This change would apply to official logos, websites, documentation, social media, and community guidelines. The goal is to better symbolize growth, sustainability, and positivity, aligning with Avalanche's innovative and eco-conscious ethos in the blockchain space. This is a non-technical, cosmetic update that could refresh the brand without impacting network functionality. Implementation would involve updated design assets and community adoption guidelines, with a phased rollout to minimize disruption.

Motivation

Avalanche's current red branding, while bold and recognizable, can evoke associations with urgency, danger, or market downturns (e.g., "red candles" in crypto trading). As the network matures and emphasizes scalability, developer-friendliness, and potential environmental benefits (e.g., lower energy use compared to proof-of-work chains), a shift to green would better represent themes of growth, renewal, and sustainability. Green is commonly linked to positive concepts like nature, progress, and financial gains ("green candles"), which could enhance community sentiment and attract eco-focused users/investors.

This proposal addresses a branding opportunity rather than a technical problem, but it could strengthen Avalanche's market positioning against competitors with similar color schemes (e.g., other red-themed projects). Community feedback has shown interest in modernizing visuals (based on potential Discussions input), and this change could foster greater AVAX token adoption by making the ecosystem feel more vibrant and forward-looking.

Specification

This ACP recommends the following changes to Avalanche's branding:

• Color Palette Update:

1. Primary color: Change from red (hex #E84142) to green (hex #00B140 – a vibrant, accessible green; alternatives like #228B22 for darker shades could be discussed).

2. Secondary colors: Adjust accents (e.g., blacks, whites, grays) to complement the new primary for better contrast and accessibility (WCAG compliance).

• Affected Assets:

1. Logo: design the Avalanche logo with green as the main fill color. Provide vector files (SVG/PNG) in high resolution.

2. Website and Documentation: Update avalanche.com, docs.avax.network, and related sites with the new color scheme via CSS changes.

3. Social Media and Marketing: Revise banners, icons, and templates for Twitter, Discord, etc.

4. AVAX Token Representations: Encourage wallets/explorers (e.g., Core Wallet, Snowtrace) to adopt green icons for AVAX via community guidelines.

5. Community Guidelines: Create a "Branding Kit" repository or download pack with updated assets, usage rules, and migration tips.

• Implementation Phases:

1. Design Phase: Community vote on exact green shade via GitHub poll or Discussions.

2. Rollout Phase: Official updates by Avalanche Foundation within 1-2 months; community projects given 2-3 months to comply.

3. Monitoring: Track adoption via metrics like website traffic or social engagement.

Any Avalanche community member can implement this by downloading updated assets and applying them to their projects. No code changes to the network itself are required.

Backwards Compatibility

This is a forward-looking branding change with no technical backwards incompatibilities. However:

• Existing red-branded materials (e.g., old logos, merchandise) will appear outdated but remain usable.

• Impact: Minimal disruption; users may need to update custom themes in tools like wallets. A deprecation period of a few months is recommended for smooth transition.

Security Considerations

There are no security implications, as this is a purely cosmetic branding update. It does not affect the Avalanche network's consensus, smart contracts, AVAX token mechanics, or any cryptographic elements. Potential risks like phishing (e.g., fake green-branded sites) are unrelated and already mitigated by existing best practices (e.g., verify official domains).

Copyright

Copyright and related rights waived via CC0.

[Mtsurve]

Green universally symbolizes growth, stability, innovation, and financial prosperity, all of which are critical pillars for Avalanche’s next phase. While red often signals alarm, volatility, or losses (especially in trading charts), green invokes a sense of calm confidence and forward movement. This color psychology aligns well with Avalanche’s strengths in low latency, high throughput, and eco-friendly consensus.

[addicted2crypto]

Yes

[tommymag]

yes

[Precido2]

I support
You have my vote 🔥

[space-cleaner1]

We need this change as a fresh start. Be brave and go for it Avalanche

[Studleemore]

As a founder on the Avalanche block chain, I give my full support to this measure. Nobs has done it again folks.

[tommymag]

Yes

[addicted2crypto]

I support nobs hex #00B140 for the win.

[ammy191]

😺

[TwisteD-SV]

I agree, this change would be great re-branding for two things:

• To symbolize the growth happening
• To show how eco-friendly the Avalanche network is

[yellowdoodle]

makes sense - lets manifest green

[goblinesque]

Green simply makes the most sense. A colour relevant to all in the space, and synonymous with winning. And in nature, a refreshing, relaxing symbol. Avax is for relaxed winners. Go green.

[rektbuildr]

Nobs gonna save AVAX again

[artymonn]

Green aligns with the sustainability of the Blockchain being eco-friendly. It also symbolises growth and nature.
Green also stands out and naturally catches the eye, there are also far too many Blockchains and Applications with red/black/blue logos and branding.

[CCExperience]

There’s a reason the Green Ranger gets the girl — not the Red one.

[neothon]

Green is the way to go! 😌

[minivipers]

i dont like and support avax logo to be green.

[grennind]

I Fully support the Nobs idea to rebrand the Avalanche logo color :

1. Psychological appeal: Green symbolizes growth, safety, and prosperity, while red can imply danger or loss.
   2.Financial association: Green is linked to market gains, unlike red which signals decline.
   3.Eco-friendly image: Green reflects sustainability, supporting Avalanche’s low energy use compared to other blockchains.
   4.Global friendliness: Green has positive meanings across cultures, making the brand more inviting.
   5.Brand differentiation: A green logo stands out in the crowded crypto space.
   6.Trust and calmness: Green builds trust and a sense of stability among users.
   7.Signaling progress: A color change could reflect strategic growth or a fresh direction for the platform

[chrisfusillo]

Some technical details about #00b140 hex color:

In a RGB color space, hex #00b140 is composed of 0% red, 69.4% green and 25.1% blue. Whereas in a CMYK color space, it is composed of 100% cyan, 0% magenta, 63.8% yellow and 30.6% black. It has a hue angle of 141.7 degrees, a saturation of 100% and a lightness of 34.7%. #00b140 color hex could be obtained by blending [#00ff80] with [#006300]. Closest websafe color is: [#009933].

Color description : Dark cyan - lime green.

Hex triplet	00b140	#00b140
RGB Decimal	0, 177, 64	rgb(0,177,64)
RGB Percent	0, 69.4, 25.1	rgb(0%,69.4%,25.1%)
CMYK	100, 0, 64, 31
HSL	141.7°, 100, 34.7	hsl(141.7,100%,34.7%)
HSV (or HSB)	141.7°, 100, 69.4
Web Safe	009933	#009933

CIE-LAB	63.188, -61.58, 45.956
XYZ	16.646, 31.813, 10.113
xyY	0.284, 0.543, 31.813
CIE-LCH	63.188, 76.837, 143.267
CIE-LUV	63.188, -58.166, 63.974
Hunter-Lab	56.403, -46.023, 28.851
Binary	00000000, 10110001, 01000000

[BKBlocKing]

69% green RGB
63% yellow CMYK

No turning back now

[MrBurnsDev]

As much as I love the red logo, I completely agree with Nobs POV and reasoning.

Green for the win.

[Honeybear9000]

Wow what a great proposal and so well written. I've always thought the Avax colours should be Green, just makes sense. The Green chain, sounds better right! 🟩

[HUS-adoption]

Love the direction! 🌱
Switching to green feels like a natural evolution for Avalanche.
Even after winter at the mountain’s summit, the grass eventually grows back, a perfect symbol of resilience, growth, and renewal.
This color change could really capture that spirit.
Well done!

[shwaver]

This is a great idea and should happen but I think we all know the true color of avax is #F4A300.

[tactical-retreat]

Wow!

[BKBlocKing]

Wow!

[avaxjesus]

I support this initiative, red is bad, green is good, how it got to red in the first place is beyond me, and actually was one of the reasons I did not bridge over to Avalanche earlier than I did.

[BKBlocKing]

So we gonna have chocolates at the next Summit right?

Pros and Cons to this proposal:

Pros:

• Association with eco-friendly, sustainability, organic etc (oversaturated marketing in some industries tbh)
• Green candles any day over red candles
• Further distancing from the Tron red logo
• Marketing change, discussion, buzz, social interest

Cons:

• Loss of the red triangle emoji, closest green emoji in triangular shape is a coniferous tree...
• Short term marketing hype vs long term impact
• All the red themed merch
• Ethereum Classic also green and diamond/triangular (but less of a factor)
• Some of those poor NFT collections with Red Triangles... (non-factor)
• We still Red Doritos?

[Locnload-1]

A solid plan. Avax needs to make this change. It shows the courage to change

[jayxonez]

Avalanche chain needs a refresh and a change of color for the logo might do the trick.

MAKE AVAX GREEN AGAIN!

[hacktek]

This is a no brainer, green is positivity and hope, red is chaos. Let's embrace the former and get rid of the latter.

[AvaxCoinbro]

Make it green. The proposed #00B140 is the perfect shade.

[KryptoKeep3r]

I vote yes

[p-sutton]

Bold new direction. We’ll get tired of winning

Yes to green

[kitpub]

When I first saw the green logo, I thought it was a playful celebration of a bit of up-action in price, and I laughed and enjoyed the change. Now that I see that it’s a serious proposal for a permanent re-brand, I’m concerned.

Our company, red·dev, is branded to connect to Avalanche. When we were a baby during COVID, the red.dev domain name was not cheap for us to buy, but that’s who we were, a company 100% committed to building software on Avalanche. We are now building a product branded as red·bridge, that bridges other coins to Avalanche, doubling down on this commitment. When Solana approached us and asked us to bridge to them instead (and offered a lot of easy money to do so) we turned them down in part because of our company identity and commitment.

If Avalanche changes its color to green, we will have to re-brand as well, or, as Nobs says, “appear outdated,” and not just with a color change but also a name change. We’ve worked especially hard to make the brands red·dev and red·bridge known in the Avalanche community, so doing so comes at a high cost.

That’s the impact on us, but looking at it from a broader ecosystem perspective, changing to green is just as problematic. Given how closely green and red are associated together with price candles, changing to green carries reputational risk. During price correction periods, competitors could easily FUD Avalanche as the “Oreo Chain,” for instance, “Green on the outside, but always red on the inside!” There are lots of reasons to believe that AVAX will not perform in sync with the rest of the market, so this is a concern. I would rather be a red Dorito, always pointing up, even when down.

Bitcoin Cash is green. Ethereum Classic is green. NEAR (a worthy competitor btw that’s making some big moves--watch your back!) is green. Are these the associations we want people to make?

Some have mentioned the symbolism of green, and I agree there are positive things about the color. However, red is considered the color of good luck, joy, celebration, and prosperity throughout Asia.

Green and red are almost opposites of each other when it comes to color and emotion, so making this switch seems to me like a huge U turn, and a decision not to be taken lightly. Every comment above this one is pro-green or neutral, yet when you look to X, an informal poll shows closer to 50-50 pro and against. This says to me that there might be some group-think going on here.

Red is a powerful color, and one thing we at red·dev have had to wrestle with as we use it in our branding is that it can easily overpower--a little goes a long way. I think that Avalanche could make some adjustments in this respect and improve it's branding without making such a drastic change as the one proposed here.

[aveBartlett]

Just bumping our DMs so others can see. We are temporarily changing the Twitter logo to the green recommended in this proposal as a nod to this ACP. Committing to a full rebrand would be a bad idea for the reasons discussed above.

[nobsfudreal]

Every comment above this one is pro-green or neutral, yet when you look to X, an informal poll shows closer to 50-50 pro and against. This says to me that there might be some group-think going on here.

I mean, if you go over the post again.. you might see a difference now.

[nobsfudreal]

reality is.. i understand you "branded" your upcoming product as "red", and that's not good for your "brand".. but, as we can see in the avax community overall.. the main concern is the "price" which reflects the avax branding "red".

If you could make the price green while being red.. I'd be for red alas avax has been underperforming, maybe because subconciously it reflects that brand a little too much.

obviously, it would be a big pivot, and I'm not saying to take it lightly.

Bitcoin Cash is green. Ethereum Classic is green. NEAR (a worthy competitor btw that’s making some big moves--watch your back!) is green. Are these the associations we want people to make?

if you look in the broader space "avax" already doesn't have the greatest reputation.

That’s the impact on us, but looking at it from a broader ecosystem perspective, changing to green is just as problematic. Given how closely green and red are associated together with price candles, changing to green carries reputational risk. During price correction periods, competitors could easily FUD Avalanche as the “Oreo Chain,” for instance, “Green on the outside, but always red on the inside!” There are lots of reasons to believe that AVAX will not perform in sync with the rest of the market, so this is a concern. I would rather be a red Dorito, always pointing up, even when down.

another reality is.. the fud already exist. everyday.. some already make fun of avax for being the "red chain", because everything is red.

all of this can be taken from a ton of perspective, but we already know the consequences of being red. maybe, for a little while let's see the benefits of being green.

[aveBartlett]

Yeah all of that makes sense. Clear pros here to changing the brand green in a financially driven space.

Unfortunately the cons will outweigh the pros here. Short term, markets are a voting mechanism (green helps), long term they are a weighing mechanism (we have to deliver real value whatever that may be).

If we decide to go green, it will likely take 6 months to a year of limited productivity on the marketing side to execute this change. that is time our competition gets some legs ahead of us and we fall behind. Once we successfully execute this full rebrand across the thousands of assets across the internet we will likely face the same problems as before. There are no short cuts and you need to deliver real value.

I totally understand the pros, but sadly here the cons are pretty heavy.

[Locnload-1]

When you say “the cons will outweigh the pros.” The cons would be having to change a detail on everything we already have in place. Your worried it could be bad and people might say bad things about us(calling us oreo)…don't worry about this, as the products released should be the ones doing the talking and you say this while we have no positive price action while the rest of the crypto market pumps(not counting the green pfp days of recent). Also losing ground to the trash chains you mentioned is a bad mindset as we should be focused on losing ground to the larger community's, eth and sol.

No matter what projects or plans are in place if the chain doesn't have the right marketing, you can chalk it up as a loss in this space. Not saying the green logo will change everything but maybe a change is needed and maybe we try this small change for a start. I see the majority of the community positive about the color.

Also,Im sorry you feel it’s too difficult to make a color change, and you would need to pool all the resources to accomplish this change and it will take half a year+ and will allow competitors to beat us… a color change, wow. What a statement from the dev chain.