diff --git a/Apps.Contentful/Apps.Contentful.csproj b/Apps.Contentful/Apps.Contentful.csproj
index 4ce9523..30ccd84 100644
--- a/Apps.Contentful/Apps.Contentful.csproj
+++ b/Apps.Contentful/Apps.Contentful.csproj
@@ -6,7 +6,7 @@
         <Nullable>enable</Nullable>
         <Product>Contentful</Product>
         <Description>The headless content management system</Description>
-        <Version>1.8.13</Version>
+        <Version>1.8.14</Version>
         <AssemblyName>Apps.Contentful</AssemblyName>
     </PropertyGroup>
 
diff --git a/Apps.Contentful/HtmlHelpers/EntryToHtmlConverter.cs b/Apps.Contentful/HtmlHelpers/EntryToHtmlConverter.cs
index 0344e66..a4381e8 100644
--- a/Apps.Contentful/HtmlHelpers/EntryToHtmlConverter.cs
+++ b/Apps.Contentful/HtmlHelpers/EntryToHtmlConverter.cs
@@ -377,7 +377,19 @@ private string ConvertCustomFieldToHtml(JToken quoteToken)
         if (content is null)
             return default;
 
-        var richTextToHtmlConverter = new RichTextToHtmlConverter(content, spaceId);
+        Func<string, ManagementAsset?>? assetResolver = null;
+        if (includeReferencedAssets)
+        {
+            var client = new ContentfulClient(invocationContext.AuthenticationCredentialsProviders, environment);
+            assetResolver = assetId =>
+            {
+                var assetTask = client.GetAsset(assetId);
+                assetTask.Wait();
+                return assetTask.Result;
+            };
+        }
+
+        var richTextToHtmlConverter = new RichTextToHtmlConverter(content, spaceId, assetResolver);
         var fieldContent = richTextToHtmlConverter.ToHtml();
 
         return WrapFieldInDiv(doc, entryId, field, fieldContent);
diff --git a/Apps.Contentful/HtmlHelpers/HtmlToRichTextConverter.cs b/Apps.Contentful/HtmlHelpers/HtmlToRichTextConverter.cs
index 016e249..7f7047c 100644
--- a/Apps.Contentful/HtmlHelpers/HtmlToRichTextConverter.cs
+++ b/Apps.Contentful/HtmlHelpers/HtmlToRichTextConverter.cs
@@ -81,6 +81,9 @@ private void ParseHtmlToContentful(HtmlNode node, List<IContent> contentList)
                     case "a":
                         content = CreateHyperlink(childNode);
                         break;
+                    case "img":
+                        content = CreateAssetFromImage(childNode);
+                        break;
                     default:
                         ParseHtmlToContentful(childNode, contentList);
                         break;
@@ -513,6 +516,78 @@ private IContent CreateHyperlink(HtmlNode node)
         }
     }
 
+    private IContent? CreateAssetFromImage(HtmlNode node)
+    {
+        var assetId = node.GetAttributeValue("data-contentful-link-id", "");
+        var nodeType = node.GetAttributeValue("data-contentful-rich-text-node-type", "");
+
+        if (string.IsNullOrEmpty(assetId))
+        {
+            var id = node.GetAttributeValue("id", "");
+            if (TryParseRichTextAssetId(id, out nodeType, out assetId) == false)
+                return null;
+        }
+
+        if (string.IsNullOrEmpty(nodeType))
+            nodeType = "embedded-asset-block";
+
+        if (nodeType != "embedded-asset-block" && nodeType != "embedded-asset-inline")
+            return null;
+
+        return new AssetHyperlink
+        {
+            NodeType = nodeType,
+            Content = new List<IContent>(),
+            Data = new AssetHyperlinkData
+            {
+                Target = new Asset
+                {
+                    SystemProperties = new SystemProperties
+                    {
+                        Id = assetId,
+                        Type = "Link",
+                        LinkType = "Asset"
+                    }
+                }
+            }
+        };
+    }
+
+    private static bool TryParseRichTextAssetId(string id, out string nodeType, out string assetId)
+    {
+        nodeType = "";
+        assetId = "";
+
+        const string blockPrefix = "embedded-asset-block_";
+        const string inlinePrefix = "embedded-asset-inline_";
+
+        if (id.StartsWith(blockPrefix))
+        {
+            nodeType = "embedded-asset-block";
+            assetId = id[blockPrefix.Length..];
+            return !string.IsNullOrEmpty(assetId);
+        }
+
+        if (id.StartsWith(inlinePrefix))
+        {
+            nodeType = "embedded-asset-inline";
+            assetId = id[inlinePrefix.Length..];
+            return !string.IsNullOrEmpty(assetId);
+        }
+
+        return false;
+    }
+
+    private static string GetAssetNodeTypeFromImage(HtmlNode node)
+    {
+        var nodeType = node.GetAttributeValue("data-contentful-rich-text-node-type", "");
+        if (!string.IsNullOrEmpty(nodeType))
+            return nodeType;
+
+        var id = node.GetAttributeValue("id", "");
+        return TryParseRichTextAssetId(id, out nodeType, out _) ? nodeType : "embedded-asset-block";
+    }
+
     private string GetHyperlinkTextWithNewlines(HtmlNode node)
     {
         var text = new StringBuilder();
@@ -651,6 +726,21 @@ private void GetMarksFromHtmlNode(HtmlNode node, List<string> marks)
                         parentContentList.Add(CreateHyperlink(child));
                     }
                 }
+                else if (child.Name == "img")
+                {
+                    var assetContent = CreateAssetFromImage(child);
+                    if (assetContent == null)
+                        continue;
+
+                    if (GetAssetNodeTypeFromImage(child) == "embedded-asset-block")
+                    {
+                        parentContentList.Add(assetContent);
+                    }
+                    else
+                    {
+                        paragraph.Content.Add(assetContent);
+                    }
+                }
                 else
                 {
                     ParseHtmlToContentful(child, paragraph.Content);
@@ -683,4 +773,4 @@ private void GetMarksFromHtmlNode(HtmlNode node, List<string> marks)
 
         return paragraph;
     }
-}
\ No newline at end of file
+}
diff --git a/Apps.Contentful/HtmlHelpers/RichTextToHtmlConverter.cs b/Apps.Contentful/HtmlHelpers/RichTextToHtmlConverter.cs
index 515ee1b..1c7b214 100644
--- a/Apps.Contentful/HtmlHelpers/RichTextToHtmlConverter.cs
+++ b/Apps.Contentful/HtmlHelpers/RichTextToHtmlConverter.cs
@@ -1,10 +1,14 @@
 using System.Text;
+using Contentful.Core.Models.Management;
 using Newtonsoft.Json;
 using Newtonsoft.Json.Linq;
 
 namespace Apps.Contentful.HtmlHelpers;
 
-public class RichTextToHtmlConverter(JArray content, string spaceId)
+public class RichTextToHtmlConverter(
+    JArray content,
+    string spaceId,
+    Func<string, ManagementAsset?>? assetResolver = null)
 {
     public string ToHtml()
     {
@@ -80,12 +84,83 @@ private string ConvertJsonObjectToHtml(JObject jsonObject)
             case "embedded-asset-block":
                 assetId = jsonObject["data"]["target"]["sys"]["id"].ToString();
                 uri = $"https://app.contentful.com/spaces/{spaceId}/assets/{assetId}";
+                var imageHtml = ConvertEmbeddedAssetToImageHtml(assetId, nodeType);
+                if (imageHtml != null)
+                {
+                    return imageHtml;
+                }
+
                 return $"<a id=\"{nodeType}_{assetId}\" href=\"{uri}\">Asset {assetId}</a>";
             default:
                 return ConvertContentToHtml(jsonObject["content"]);
         }
     }
 
+    private string? ConvertEmbeddedAssetToImageHtml(string assetId, string nodeType)
+    {
+        if (assetResolver == null)
+            return null;
+
+        ManagementAsset? asset;
+        try
+        {
+            asset = assetResolver(assetId);
+        }
+        catch
+        {
+            return null;
+        }
+
+        if (asset?.Files == null)
+            return null;
+
+        foreach (var fileEntry in asset.Files)
+        {
+            var file = fileEntry.Value;
+            if (!file.ContentType.StartsWith("image/", StringComparison.OrdinalIgnoreCase))
+                continue;
+
+            var imageUrl = NormalizeImageUrl(file.Url);
+            var htmlBuilder = new StringBuilder();
+            htmlBuilder.Append($"<img id=\"{nodeType}_{assetId}\"");
+            htmlBuilder.Append($" src=\"{HtmlEncode(imageUrl)}\"");
+            htmlBuilder.Append(" data-contentful-link-type=\"Asset\"");
+            htmlBuilder.Append($" data-contentful-link-id=\"{HtmlEncode(assetId)}\"");
+            htmlBuilder.Append($" data-contentful-rich-text-node-type=\"{HtmlEncode(nodeType)}\"");
+
+            var fileLocale = fileEntry.Key;
+            var altText = asset.Title?.ContainsKey(fileLocale) ?? false
+                ? asset.Title[fileLocale]
+                : "";
+            if (!string.IsNullOrWhiteSpace(altText))
+            {
+                htmlBuilder.Append($" alt=\"{HtmlEncode(altText)}\"");
+            }
+
+            htmlBuilder.Append(" />");
+            return htmlBuilder.ToString();
+        }
+
+        return null;
+    }
+
+    private static string NormalizeImageUrl(string imageUrl)
+    {
+        if (imageUrl.StartsWith("//"))
+        {
+            return "https:" + imageUrl;
+        }
+
+        if (imageUrl.StartsWith("/"))
+        {
+            return "https://images.ctfassets.net" + imageUrl;
+        }
+
+        return imageUrl;
+    }
+
+    private static string HtmlEncode(string value) => System.Net.WebUtility.HtmlEncode(value);
+
     private string ConvertHeadingToHtml(JObject jsonObject, string nodeType)
     {
         var tagName = nodeType.Replace("heading-", "h");
@@ -221,4 +296,4 @@ private void GetMarksHtml(JToken marks, out string openingMarks, out string clos
         openingMarks = openingMarksBuilder.ToString();
         closingMarks = closingMarksBuilder.ToString();
     }
-}
\ No newline at end of file
+}