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bp-influence: Complete Influencer Marketing Team

A comprehensive Claude Code workspace containing 25 specialist subagents and 18 reusable skills for influencer marketing operations.

🚀 Quick Start

This workspace is ready to use immediately. No setup required — just start delegating to the specialist agents or using the skills.

📋 What's Included

25 Specialist Agents

Organized into 8 sections covering the full influencer marketing lifecycle:

  • Strategy & Leadership: Head of Marketing, Influencer Strategist, Campaign Manager
  • Talent & Relationships: Talent Scout, Creator Relationship Manager, Outreach Coordinator
  • Content & Creative: Creative Director, Content Producer, Video Editor, Copywriter
  • Data & Analytics: Analytics Manager, Data Analyst, Tech Stack Manager
  • Legal & Finance: Legal Advisor, Brand Safety Manager, Finance Coordinator
  • Paid & Growth: Paid Social Manager, Affiliate Specialist
  • Community & Communications: Community Manager, PR Specialist, Social Media Manager
  • Specialist & Emerging: B2B Specialist, Gaming Specialist, Virtual Influencer Manager, Localisation Manager

18 Reusable Skills

Structured templates for common workflows:

  • Campaign Workflows: campaign-brief, campaign-postmortem, campaign-status
  • Talent Management: vet-creator, outreach-message, ambassador-programme
  • Content & Creative: content-brief, content-calendar, mood-board
  • Analytics: performance-report, roi-calculator, benchmark-analysis
  • Legal & Compliance: influencer-contract, disclosure-checklist, brand-safety-audit
  • Reference: platform-specs, rate-card, tier-definitions

💡 How to Use

Using Agents

Delegate tasks to specialists by name:

Use the influencer-strategist agent to plan a TikTok campaign for our new product launch.

Use the legal-advisor agent to review this influencer contract draft.

Use the talent-scout agent to find micro-influencers in the fitness niche.

Using Skills

Invoke templates directly:

Use the campaign-brief skill to create a brief for our Summer skincare campaign.

Use the roi-calculator skill to analyze the ROI of our Q2 influencer programme.

Use the disclosure-checklist skill to audit our sponsored TikTok content.

Combining Agents + Skills

For maximum power, combine them:

Use the creative-director agent with the mood-board skill to create visual direction for our brand campaign.

Use the analytics-manager agent with the performance-report skill to analyze our latest campaign results.

🎯 Common Workflows

New Campaign Setup

  1. influencer-strategist → Define strategy and audience
  2. campaign-brief → Create detailed campaign brief
  3. content-calendar → Plan posting schedule
  4. mood-board → Set creative direction
  5. talent-scout → Identify and vet creators
  6. outreach-message → Craft outreach templates

Creator Onboarding

  1. vet-creator → Comprehensive creator audit
  2. brand-safety-audit → Risk assessment
  3. influencer-contract → Generate contract
  4. content-brief → Deliverable specifications
  5. disclosure-checklist → Compliance verification

Campaign Analysis

  1. performance-report → Post-campaign results
  2. roi-calculator → Financial analysis
  3. benchmark-analysis → Industry comparison
  4. campaign-postmortem → Insights and recommendations

📊 Model Assignment

  • Opus (Strategic): Head of Marketing, Creative Director, Legal Advisor
  • Sonnet (Specialist): Most roles requiring domain expertise
  • Haiku (Operational): High-volume tasks like outreach, editing, data analysis

🛠️ Technical Details

  • Framework: Claude Code subagents and skills
  • Location: .claude/agents/ (25 files) and .claude/skills/ (18 directories)
  • Reference: CLAUDE.md — Complete team guide with tables and examples
  • Version Control: Git repository initialized with initial commit

📈 Getting Started Examples

Example 1: Campaign Planning

Use the influencer-strategist agent to develop a strategy for launching our eco-friendly water bottle on Instagram and TikTok, targeting Gen Z consumers with a $50K budget.

Example 2: Creator Vetting

Use the talent-scout agent with the vet-creator skill to evaluate @sustainableliving_influencer for our environmental campaign.

Example 3: Content Creation

Use the copywriter agent to create 10 caption variations for our product launch, including hashtags and CTAs for Instagram and TikTok.

Example 4: Performance Analysis

Use the analytics-manager agent with the roi-calculator skill to calculate the ROI of our recent influencer campaign, including EMV and halo effects.

🔧 Customization

  • Add New Agents: Create .claude/agents/new-agent.md with YAML frontmatter
  • Create Skills: Add .claude/skills/new-skill/SKILL.md with templates
  • Modify Existing: Edit any agent or skill file directly
  • Team Structure: Update CLAUDE.md to reflect changes

📞 Support

This workspace is self-contained and ready to use. For questions about specific agents or skills, refer to their individual files or the CLAUDE.md reference guide.

Built for: Complete influencer marketing operations
Agents: 25 specialists across 8 domains
Skills: 18 reusable workflow templates
Ready to use: No configuration required