cv.json

{
  "basics": {
    "name": "Marcelo Rondon",
    "label": "Product Designer",
    "image": "https://avatars.githubusercontent.com/u/72777489?s=400&u=1258e88539c515802c5c603559cd7b63c032814c&v=4",
    "email": "cello@cello.design",
    "phone": "(305) 496-0039",
    "url": "https://cello.design",
    "summary": "Product designer focused on systems, technical prototypes, and frontend-aware UX. I use code to clarify product behavior, constraints, and handoff details so teams can move from ambiguity to buildable solutions.",
    "location": {
      "address": "",
      "postalCode": "",
      "city": "Gainesville",
      "countryCode": "US",
      "region": "Florida"
    },
    "profiles": [
      {
        "network": "GitHub",
        "username": "celloopa",
        "url": "https://github.com/celloopa"
      },
      {
        "network": "LinkedIn",
        "username": "marcelorondon",
        "url": "https://linkedin.com/in/marcelorondon"
      },
      {
        "network": "Bsky",
        "username": "cello.design",
        "url": "https://bsky.app/profile/cello.design"
      }
    ]
  },
  "work": [
    {
      "name": "Asheville Dispensary",
      "position": "Product Design Lead / Design Engineer",
      "url": "https://www.avldispensary.com",
      "startDate": "2022-01",
      "endDate": "",
      "summary": "Asheville, NC (Remote)",
      "highlights": [
        "Designed and built reusable UI components integrated into WordPress via custom PHP and JavaScript plugins.",
        "Designed and developed an internal asset-management tool using React, TypeScript, and Tailwind CSS.",
        "Created a scalable Figma design system to improve brand coherence across web, print, and packaging.",
        "Collaborated with design, marketing, and operations partners to translate ambiguous needs into shipped product surfaces.",
        "Used Git workflows with branching, merging, and pull requests to stay close to engineering constraints and delivery practices."
      ]
    },
    {
      "name": "VegAvengers Marketing",
      "position": "Product Designer / Front-End Engineer",
      "url": "https://vegavengers.com",
      "startDate": "2025-02",
      "endDate": "",
      "summary": "Freelance project",
      "highlights": [
        "Designed and built a responsive discovery experience with backend-integrated searchable components for VegFests and animal sanctuaries.",
        "Translated mission, content structure, and UI/UX direction into maintainable React/TypeScript product surfaces."
      ]
    },
    {
      "name": "ADA Compliance Consulting",
      "position": "Accessibility Designer / Developer",
      "url": "",
      "startDate": "2025-12",
      "endDate": "",
      "summary": "North Central Florida",
      "highlights": [
        "Improved WCAG 2.1 compliance across multiple organizations, with attention to screen-reader behavior, keyboard navigation, and accessible interaction patterns.",
        "Contracted with River Phoenix Center for Peacebuilding on accessibility and performance improvements."
      ]
    },
    {
      "name": "Legal Impact For Chickens",
      "position": "Product Tooling Developer",
      "url": "",
      "startDate": "2025-03",
      "endDate": "2025-04",
      "summary": "Remote",
      "highlights": [
        "Developed secure internal tooling for data-management workflows; handled confidential materials with discretion."
      ]
    },
    {
      "name": "The Green Phial",
      "position": "Senior Web Designer / Developer",
      "url": "https://www.thegreenphial.com",
      "startDate": "2022-10",
      "endDate": "2024-01",
      "summary": "Remote",
      "highlights": [
        "Redesigned and maintained a WordPress site using HTML5, CSS3, PHP, and JavaScript.",
        "Translated UI direction into responsive, accessible front-end implementation; improved performance and SEO.",
        "Collaborated directly with the brand owner to align site structure, visual direction, and UX goals."
      ]
    },
    {
      "name": "Mantera Advertising Agency",
      "position": "Senior Brand Designer",
      "url": "https://www.chocolatebash.com/",
      "startDate": "2021-09",
      "endDate": "2022-02",
      "summary": "Remote",
      "highlights": [
        "Collaborated with retail clients to design visually impactful campaign and marketing materials under tight deadlines.",
        "Incorporated client feedback through fast iteration cycles while preserving quality and delivery timelines.",
        "Facilitated direct communication with clients to clarify goals, constraints, and final design direction."
      ]
    },
    {
      "name": "Success Academy Charter Schools",
      "position": "Learning Experience Designer / Teacher",
      "url": "https://successacademies.org",
      "startDate": "2020-06",
      "endDate": "2021-08",
      "summary": "New York, NY (Remote)",
      "highlights": [
        "Designed remote learning experiences for ELA and math using structured learning frameworks.",
        "Produced educational content and visual aids, applying design thinking to improve comprehension and engagement."
      ]
    },
    {
      "name": "The Fine Print Magazine",
      "position": "Visual Storytelling Lead / Photo Editor",
      "url": "https://thefineprintmagazine.org",
      "startDate": "2017-09",
      "endDate": "2019-12",
      "summary": "Gainesville, FL",
      "highlights": [
        "Led a team of photographers and directed visual coverage for editorial stories and events.",
        "Developed visual direction for fundraising events, using photography and design to improve visibility and engagement."
      ]
    }
  ],
  "volunteer": [],
  "education": [
    {
      "institution": "University of Florida",
      "url": "https://ufl.edu/",
      "area": "Visual Journalism & Communications",
      "minorType": "Minor: Digital Arts & Sciences",
      "studyType": "Bachelor",
      "startDate": "2016-08",
      "endDate": "2019-12",
      "score": "",
      "courses": []
    }
  ],
  "awards": [],
  "certificates": [],
  "publications": [],
  "skills": [
    {
      "name": "HTML",
      "level": "Master",
      "keywords": [
        "Semantic Markup",
        "Accessibility",
        "Product UI"
      ]
    },
    {
      "name": "CSS",
      "level": "Master",
      "keywords": [
        "Responsive Design",
        "Design Systems",
        "Theming",
        "Visual Craft"
      ]
    },
    {
      "name": "JavaScript",
      "level": "Master",
      "keywords": [
        "Interaction Design",
        "Prototyping",
        "State Management",
        "Web Apps"
      ]
    },
    {
      "name": "TypeScript",
      "level": "Advanced",
      "keywords": [
        "Typed Interfaces",
        "Product Systems",
        "Developer Tooling"
      ]
    },
    {
      "name": "React",
      "level": "Advanced",
      "keywords": [
        "Component Systems",
        "Interactive UI",
        "Prototyping"
      ]
    },
    {
      "name": "Tailwind",
      "level": "Advanced",
      "keywords": [
        "Design Tokens",
        "Responsive UI",
        "Rapid Prototyping"
      ]
    },
    {
      "name": "Git",
      "level": "Advanced",
      "keywords": [
        "Collaboration",
        "Version Control",
        "Design-Dev Handoff"
      ]
    },
    {
      "name": "Wordpress",
      "level": "Advanced",
      "keywords": [
        "CMS Design",
        "Content Workflows",
        "Operator Tools"
      ]
    },
    {
      "name": "Php",
      "level": "Intermediate",
      "keywords": [
        "CMS Integration",
        "Backend Constraints",
        "Workflow Tooling"
      ]
    },
    {
      "name": "MySQL",
      "level": "Intermediate",
      "keywords": [
        "Data Modeling",
        "Content Architecture",
        "Operational Systems"
      ]
    },
    {
      "name": "Figma",
      "level": "Master",
      "keywords": [
        "Product Design",
        "Prototyping",
        "Design Systems",
        "Components"
      ]
    },
    {
      "name": "Photoshop",
      "level": "Master",
      "keywords": [
        "Visual Design",
        "Image Systems",
        "Asset Preparation"
      ]
    },
    {
      "name": "Illustrator",
      "level": "Master",
      "keywords": [
        "Brand Systems",
        "Vector Design",
        "Iconography"
      ]
    },
    {
      "name": "After Effects",
      "level": "Advanced",
      "keywords": [
        "Motion Design",
        "Interaction Feel",
        "Prototyping"
      ]
    },
    {
      "name": "Premiere",
      "level": "Advanced",
      "keywords": [
        "Storytelling",
        "Motion Editing",
        "Product Communication"
      ]
    },
    {
      "name": "Python",
      "level": "Intermediate",
      "keywords": [
        "Automation",
        "Data Workflows",
        "Prototyping"
      ]
    },
    {
      "name": "Go",
      "level": "Intermediate",
      "keywords": [
        "CLI Tools",
        "Developer Tools",
        "Workflow Systems"
      ]
    }
  ],
  "languages": [
    {
      "language": "English",
      "fluency": "Native speaker"
    },
    {
      "language": "Spanish",
      "fluency": "Native speaker"
    },
    {
      "language": "Portuguese",
      "fluency": "Advanced"
    }
  ],
  "interests": [],
  "references": [],
  "projects": [
    {
      "name": "Ghosted",
      "description": "Designed and built an AI-assisted workflow product to help technical job seekers manage fragmented applications, documents, interviews, and follow-ups through one local-first product model.",
      "highlights": [
        "Full-featured Terminal User Interface with vim-style navigation and keyboard shortcuts",
        "Scriptable CLI interface designed for AI agent integration with JSON I/O",
        "Multi-agent pipeline for automated document generation and job application workflow",
        "Document compilation system converting Typst files to PDFs with smart naming",
        "Job board integration fetching postings from Lever, Greenhouse, Workday, LinkedIn"
      ],
      "keywords": ["Product Design", "AI Workflow", "Developer Tools", "Internal Tools", "Design Systems", "Interaction Design", "Accessibility", "Human-in-the-Loop AI"],
      "startDate": "2026-01",
      "url": "https://github.com/celloopa/ghosted",
      "type": "application"
    }
  ]
}