Dealer Layer Data

[cjleeau]

Addititional fields

• DMS/CRM
• Dealer retail and financing platform
• Diagnostic and repair intelligence tools for service networks
• Digital marketplace with pricing intelligence and dealer listing
• Service and parts management

Pupose

Helps answer the following

• Who owns the cuistomer relationship
• Where does the data actually flow
• Which platforms control revenue pathways
• How entrenched legacy DMS still are