diff --git a/.promu.yml b/.promu.yml
new file mode 100644
index 0000000..52e8b47
--- /dev/null
+++ b/.promu.yml
@@ -0,0 +1,42 @@
+repository:
+    path: github.com/cloudflare/alertmanager2es
+build:
+    binaries:
+        - name: alertmanager2es
+          path: .
+    ldflags: |
+        -X {{repoPath}}/vendor/github.com/prometheus/common/version.Version={{.Version}}
+        -X {{repoPath}}/vendor/github.com/prometheus/common/version.Revision={{.Revision}}
+        -X {{repoPath}}/vendor/github.com/prometheus/common/version.Branch={{.Branch}}
+        -X {{repoPath}}/vendor/github.com/prometheus/common/version.BuildUser={{user}}@{{host}}
+        -X {{repoPath}}/vendor/github.com/prometheus/common/version.BuildDate={{date "20060102-15:04:05"}}
+
+tarball:
+    files:
+        - LICENSE
+crossbuild:
+    platforms:
+        - linux/amd64
+        - linux/386
+        - darwin/amd64
+        - darwin/386
+        - windows/amd64
+        - windows/386
+        - freebsd/amd64
+        - freebsd/386
+        - openbsd/amd64
+        - openbsd/386
+        - netbsd/amd64
+        - netbsd/386
+        - dragonfly/amd64
+        - linux/arm
+        - linux/arm64
+        - freebsd/arm
+        # Temporarily deactivated as golang.org/x/sys does not have syscalls
+        # implemented for that os/platform combination.
+        #- openbsd/arm
+        #- linux/mips64
+        #- linux/mips64le
+        - netbsd/arm
+        - linux/ppc64
+        - linux/ppc64le
diff --git a/.travis.yml b/.travis.yml
index 8868756..255d6dc 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,10 +1,13 @@
 language: go
 
 go:
-  - 1.7.x
-  - 1.8.x
-  - master
+- 1.7.x
+- 1.8.x
+- master
 
 matrix:
   allow_failures:
   - go: master
+
+script:
+- make style test
diff --git a/Makefile b/Makefile
index 08fb0bd..47b833d 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,51 @@
-.PHONY: build test
+GO    := GO15VENDOREXPERIMENT=1 go
+PROMU := $(GOPATH)/bin/promu
+pkgs   = $(shell $(GO) list ./... | grep -v -E '/vendor/')
 
-build: test
-	go build -ldflags "-X main.revision=$(shell git describe --tags --always --dirty=-dev)"
+PREFIX                  ?= $(shell pwd)
+BIN_DIR                 ?= $(shell pwd)
+DOCKER_IMAGE_NAME       ?= alertmanager2es
+DOCKER_IMAGE_TAG        ?= $(subst /,-,$(shell git rev-parse --abbrev-ref HEAD))
+
+ifdef DEBUG
+	bindata_flags = -debug
+endif
+
+
+all: format build test
 
 test:
-	go test $(go list ./... | grep -v /vendor/)
+	@echo ">> running tests"
+	@$(GO) test -race -short $(pkgs)
+
+style:
+	@echo ">> checking code style"
+	@! gofmt -d $(shell find . -path ./vendor -prune -o -name '*.go' -print) | grep '^'
+
+format:
+	@echo ">> formatting code"
+	@$(GO) fmt $(pkgs)
+
+vet:
+	@echo ">> vetting code"
+	@$(GO) vet $(pkgs)
+
+build: promu
+	@echo ">> building binaries"
+	@$(PROMU) build --prefix $(PREFIX)
+
+tarball: promu
+	@echo ">> building release tarball"
+	@$(PROMU) tarball --prefix $(PREFIX) $(BIN_DIR)
+
+docker:
+	@echo ">> building docker image"
+	@docker build -t "$(DOCKER_IMAGE_NAME):$(DOCKER_IMAGE_TAG)" .
+
+promu:
+	@GOOS=$(shell uname -s | tr A-Z a-z) \
+	GOARCH=$(subst x86_64,amd64,$(patsubst i%86,386,$(shell uname -m))) \
+	$(GO) get -u github.com/prometheus/promu
+
+
+.PHONY: all style format build test vet assets tarball docker promu proto
diff --git a/VERSION b/VERSION
new file mode 100644
index 0000000..4e379d2
--- /dev/null
+++ b/VERSION
@@ -0,0 +1 @@
+0.0.2