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Copy file name to clipboardExpand all lines: src/data/projects.js
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@@ -65,6 +65,70 @@ export const projects = [
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caseStudySlug: 'elika-beauty',
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{
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slug: 'navly',
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type: 'web',
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title: 'Navly',
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shortDescription: 'A Canadian PR pathway planner that gives immigrants a personalized CRS score estimate and matching pathways — without asking for sensitive documents.',
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description:
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'Navly helps prospective immigrants understand their pathway to Canadian permanent residence. Users answer a short profile questionnaire and receive estimated CRS scores, matched pathways (CEC, FSW, FST, PNP, study-to-PR), identified gaps, and province-by-province PNP options — no passport or SIN required. The paid tier adds an AI immigration assistant, permit expiry reminders, and full score breakdowns.',
'Designed and built Navly from scratch — adaptive intake flow, CRS scoring logic, pathway matching engine, and the freemium SaaS structure. Built the AI assistant for general immigration guidance and the province-by-province PNP matching for the paid tier.',
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rationaleProblem:
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'Canadian immigration pathways are genuinely complex. Most people don\'t know their CRS score, which pathway applies to them, or what gaps they need to close — and hiring a consultant just to get a baseline understanding is expensive.',
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rationaleChallenge:
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'Build a tool that gives accurate, personalized pathway assessments without collecting sensitive documents, and structure it as a sustainable freemium product.',
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rationaleSolution:
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'An adaptive intake flow that asks only the questions relevant to each user\'s situation, a CRS scoring engine, and pathway matching logic — free to screen, paid to go deeper with AI guidance and PNP matching.',
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whatItDoes: [
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'Adaptive profile questionnaire — different questions based on user status (student, worker, visitor)',
'Province-by-province PNP matching for the paid tier',
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'AI assistant for general immigration guidance',
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'Permit expiry reminders and full score breakdowns (paid)',
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'No passport, SIN, or government documents required',
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],
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technicalDecisions: [
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{
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choice: 'Adaptive intake — questions change based on user status',
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reason: 'A worker, student, and visitor have completely different pathways. Showing all questions to everyone creates noise. Branching logic keeps the flow focused and the results accurate.',
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},
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{
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choice: 'Freemium model — free screening, paid depth',
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reason: 'The free tier gives enough value to build trust. The paid tier (PNP matching, AI assistant, reminders) serves users who are serious about their application.',
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},
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],
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challenges: [
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{
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problem: 'CRS scoring rules are complex and change with policy updates',
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solution: 'Built the scoring logic as a modular engine with clearly separated rules — easy to update individual components when IRCC changes thresholds without touching the rest of the system.',
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},
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],
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highlights: [
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'Live SaaS product — navly.ca',
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'Freemium model with AI-powered paid tier',
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'CRS scoring and pathway matching engine',
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'Province-by-province PNP matching',
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'No sensitive documents required',
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],
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images: [
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{src: '/projects/navly.png',caption: 'Landing page — check your PR pathway without uploading any documents.'},
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{src: '/projects/navly-1.png',caption: 'Home dashboard — personalized CRS score, urgent alerts, and next steps at a glance.'},
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{src: '/projects/navly-2.png',caption: 'Tasks — step-by-step checklist generated from your profile to move you closer to PR readiness.'},
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{src: '/projects/navly-3.png',caption: 'Tracker — estimated CRS score, pathway strength, and what to improve next.'},
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{src: '/projects/navly-4.png',caption: 'Express Entry draw history — compare your score against recent cutoffs across all pools.'},
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{src: '/projects/navly-5.png',caption: 'AI Assistant — personalized immigration guidance based on your profile and pathway.'},
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{src: '/projects/navly-6.png',caption: 'Important Dates — key permit expiry dates and deadlines tracked from your profile.'},
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