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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta name="description" content="Portfolio piece to showcase the User Exerience and User Interface redesign of the Puget Sound Association of Phi Beta Kappa. Describes the process through the information architecture, wireframes, color palette, typeface and visual design work done to create a more modern website.">
<meta name="keywords" content="web design, web designer, seattle, washington, portfolio, designer, front end, front-end, desiner, web desiner, psa-pbk, pbk, puget sound, phi beta kappa, puget sound association of phi beta kappa, information architecture, info arch, ux, user experience, ui, user interface, color palette, color, palette, wireframes, wire, frames, visual design, visual, typeface, type, face, font, fonts, roboto, raleway, desktop, 960 grid, mobile, illustrator, photoshop, usable, usability, storyboarding, wordpress, resume">
<meta name="author" content="Chris Lockwood">
<title>User Experience and User Interface design of the Puget Sound Association of Phi Beta Kappa.</title>
<!-- Bootstrap Core CSS -->
<link rel="stylesheet" href="css/bootstrap.min.css" type="text/css">
<!-- Custom Fonts -->
<link href='http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800' rel='stylesheet' type='text/css'>
<link href='http://fonts.googleapis.com/css?family=Merriweather:400,300,300italic,400italic,700,700italic,900,900italic' rel='stylesheet' type='text/css'>
<link rel="stylesheet" href="font-awesome/css/font-awesome.min.css" type="text/css">
<link href='https://fonts.googleapis.com/css?family=Roboto:400,300,100,700,500' rel='stylesheet' type='text/css'>
<link href='https://fonts.googleapis.com/css?family=Raleway:400,900,700,800' rel='stylesheet' type='text/css'>
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<link rel="stylesheet" href="css/animate.min.css" type="text/css">
<link href="css/lightbox.css" rel="stylesheet">
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<![endif]-->
</head>
<body id="page-top">
<nav id="mainNav" class="navbar navbar-default navbar-fixed-top">
<div class="container-fluid">
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<div class="navbar-header">
<button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#bs-example-navbar-collapse-1">
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<a class="navbar-brand page-scroll" href="index.html#page-top">Chris Lockwood</a>
</div>
<!-- Collect the nav links, forms, and other content for toggling -->
<div class="collapse navbar-collapse" id="bs-example-navbar-collapse-1">
<ul class="nav navbar-nav navbar-right">
<li>
<a class="page-scroll" href="index.html#about">About</a>
</li>
<li>
<a class="page-scroll" href="index.html#skills">Skills</a>
</li>
<li>
<a class="page-scroll" href="#portfolio">Portfolio</a>
</li>
<li>
<a class="page-scroll" href="index.html#resume">Resume</a>
</li>
<li>
<a class="page-scroll" href="index.html#contact">Contact</a>
</li>
</ul>
</div>
<!-- /.navbar-collapse -->
</div>
<!-- /.container-fluid -->
</nav>
<section id="pbkProjectBanner">
<div class="container">
<div class="row">
<div class="col-lg-4 col-md-5 text-left">
<h3 class="project_title">Puget Sound Association of Phi Beta Kappa</h3>
<p class="project_heading">Services</p>
<p class="project_content">Research, Problem Articulation, Storyboarding, Information Architecture, Wireframe Production, High-Fidelity Visual Design</p>
<p class="project_heading">The Project Objective</p>
<p class="project_content">After the initial meeting with the client, the need for publicizing past and present events, membership retention and website responsiveness became apparent. Based upon these needs, I began to analyze the old site utilizing tools such as Google analytics and member feed back. I concluded that providing visitors a way to quickly view the organizations activity through a social media feed and event calendar, in addition to creating a website that functioned on both desktop and mobile, should allow for increased membership, as well as appealing to a younger demographic, all while retaining the current membership and content.</p>
<!-- <a href="#" class="live_link">Live <i class="fa fa-chevron-circle-right"></i></a>-->
</div>
<div class="displayCol col-lg-8 col-md-7 text-left">
<img src="img/pbkDisplay.gif" alt="pbk display image">
</div>
</div>
</div>
</section>
<section id="clientSurvey">
<div class="container">
<div class="row">
<div class="col-lg-12">
<h3 class="project_title">Defining the Project</h3>
</div>
</div>
<div class="row">
<div class="col-md-6 text-left">
<p class="project_heading">Research</p>
<p class="project_content">During the discovery phase of the project I began gathering information related to the business, the audience and organizations they associate with. I also began to document functional requirements based off of interview questions and the Google data. I spent close 6 hours researching the organization, their mission and long-term goals. In total, nearly 20 hours were spent in an attempt to understand the client and audience before the design process began.</p>
</div>
<p class="project_heading col-md-6">Technical Specifications</p>
<div class="col-md-3">
<p class="project_content"><b>Wanted Features</b></p>
<ul class="project_list">
<li>WordPress Integration</li>
<li>Activity Feed</li>
<li>Custom Social Media Feed</li>
<li>Upcoming/Past Event Calendar</li>
<li>Custom Theme</li>
<li>Contact Us Form</li>
</ul>
</div>
<div class="col-md-3">
<p class="project_content"><b>User Needs</b></p>
<ul class="project_list">
<li>Cross Browser Compatibility</li>
<li>Desktop to Mobile Responsive Design</li>
</ul>
</div>
</div>
</div>
</section>
<div class="bgcolor">
<section id="uxSitemap">
<div class="container">
<div class="row">
<div class="col-lg-12">
<h3 class="text-center">Creating the Information Architecture</h3>
<hr class="light">
<div class="col-lg-6">
<p class="project_content">When the time came to create the Information Architecture, I began by analyzing the current content as well as the wanted content from a bottom-up approach. Built from the research I had done, I began to establish a hierarchy. The user needs showed that many of the new visitors will come to the site seeking information on who Phi Beta Kappa was and what type of organization they are. From there, they may want to know what type of events they have organized, as well as how involved in the community the organization was. Hinging on this information, the user may then decide that they would like to become a member and get involved. Additionally, visitors, especially students may want to know if the organization provides scholarships or recognition for scholastic achievement. Finally, if users were interested in the notable speeches or past newsletters they would be able to access the archived documentation.</p>
</div>
<div class="col-lg-6">
<img src="img/infoArchProc.jpg" alt="Information Architecture Process Image" id="infoArchProc" class="center-block project_content">
</div>
</div>
</div>
<div id="PBKinfoArch" class="row">
<div class="col-lg-12">
<img src="img/PBK_SiteMap.png" alt="Information Architecture" class="center-block">
</div>
</div>
<div id="wires" class="row">
<div class="col-lg-12">
<h3 class="text-center">Wireframes</h3>
<hr class="light">
<p class="project_content">During the wireframe creation, I attempted to mix low-fidelity with high-fidelity to provide the client with as much detail as possible, while still allowing design changes to remain quick. This strategy was very beneficial, as it allowed me to communicate my design to the client and visually answer questions that may arise from a purely low-fidelity wireframe or paper prototyping. The content is structured around a 1322px 12-column grid system permitting even alignment across the pages. Using the grid technique allowed for fewer headaches when the development began.</p>
</div>
<div class="col-sm-4">
<a href="img/pbkHomeWire.jpg" data-lightbox="pbkHomeWire.jpg" data-title="Home Page Wireframe"><img src="img/pbkHomeWire.jpg" alt="PBK Wireframe Home"></a>
</div>
<div class="col-sm-4">
<a href="img/pbkEventWire.jpg" data-lightbox="pbkEventWire.jpg" data-title="Events Page Wireframe"><img src="img/pbkEventWire.jpg" alt="PBK Wireframe Events"></a>
</div>
<div class="col-sm-4">
<a href="img/pbkHistoryWire.jpg" data-lightbox="pbkHistoryWire.jpg" data-title="History Page Wireframe"><img src="img/pbkHistoryWire.jpg" alt="PBK Wireframe History"></a>
</div>
</div>
</div>
</section>
<section id="colorAndFont">
<div class="container">
<div class="row">
<div class="col-lg-12">
<h3 class="text-center">Color Palette</h3>
<hr class="light">
<p class="project_content">During the initial interview, I found out that this particular branch of Phi Beta Kappa lacked a color scheme. I began by analyzing the color palettes of the different branches around the nation, as well as searching for popular color combinations in Adobe Kuler, using keywords such as “Puget Sound” and “Seattle.” My goal was to convey the organization’s core values to the end user. Blue, the primary color I selected, delivers physiologically associations with intellect, trust and duty. These associations almost mirror the core values of the organization. The secondary color, yellow is closely related to optimism, confidence and self-esteem. I felt as if this color would embody the key values the organization seeks in the members, past, present, and future.</p>
</div>
</div>
<div class="row">
<div id="color" class="col-xs-12">
<h5>Final Colors</h5>
<div id="pbkBlues">
<div id="palettePbkBlue">
<p>#4163ad</p>
</div>
<div id="palettePbkLtBlue">
<p>#4163ad</p>
</div>
</div>
<div id="palettePbkGold">
<p>#f0ba1a</p>
</div>
<div id="palettePbkBlack">
<p>#414042</p>
</div>
<div id="palettePbkWhite">
<p>#ffffff</p>
</div>
</div>
</div>
<div class="row">
<div id="typeface" class="col-md-12">
<h3 class="text-center">Typeface</h3>
<hr class="light">
<div class="row">
<p class="project_content container">When it came time to choose the typeface, I placed the majority of my attention on readability. The desired typeface would not only allow for the aforementioned, but it would reflect the core values of the organization. A threshold of just two was used as to not detract from the content or confuse the reader. For the banner text, I chose a bold, more pronounced typeface to convey the broad interests of the organization, while the body content was lighter and more formal to express knowledge and intellectual wisdom.</p>
<div class="col-xs-3 title_underline typeface_label">
<p><span>Typeface</span></p>
</div>
<div class="col-xs-6 title_underline typeface_label">
<p><span>Raleway</span></p>
</div>
<div class="col-xs-3 title_underline typeface_label">
<p><span>Font Size</span></p>
</div>
</div>
<div class="row">
<div class="col-xs-3 typeface_label">
<p>Banner</p>
</div>
<div class="col-xs-6 typeface_content_40 border-left">
<p>The Puget Sound Association of Phi</p>
</div>
<div class="col-xs-3 typeface_content_40">
<p>40px</p>
</div>
</div>
<div class="row">
<div class="col-xs-3 typeface_label">
<p>Description Headings</p>
</div>
<div class="col-xs-6 typeface_content_36 border-left">
<p>The Puget Sound Association of Phi Beta</p>
</div>
<div class="col-xs-3 typeface_content_36">
<p>36px</p>
</div>
</div>
<div class="row">
<div class="col-xs-3 title_underline typeface_label">
<p><span>Typeface</span></p>
</div>
<div class="col-xs-6 title_underline typeface_label">
<p><span>Roboto</span></p>
</div>
<div class="col-xs-3 title_underline typeface_label">
<p><span>Font Size</span></p>
</div>
</div>
<div class="row">
<div class="col-xs-3 typeface_label">
<p>Body Headings</p>
</div>
<div class="col-xs-6 typeface_content_32 border-left">
<p>The Puget Sound Association of Phi Beta Kappa</p>
</div>
<div class="col-xs-3 typeface_content_32">
<p>32px</p>
</div>
</div>
<div class="row">
<div class="col-xs-3 typeface_label">
<p>Short Description</p>
</div>
<div class="col-xs-6 typeface_content_18 border-left">
<p>The Puget Sound Association of Phi Beta Kappa, based in Seattle, is a chartered association</p>
</div>
<div class="col-xs-3 typeface_content_18">
<p>18px</p>
</div>
</div>
<div class="row">
<div class="col-xs-3 typeface_label">
<p>Body Content</p>
</div>
<div class="col-xs-6 typeface_content_16 border-left">
<p>The Puget Sound Association of Phi Beta Kappa, based in Seattle, is a chartered association for Phi Beta</p>
</div>
<div class="col-xs-3 typeface_content_16">
<p>16px</p>
</div>
</div>
</div>
</div>
</div>
</section>
<section id="visualDesign">
<div class="container">
<div class="row">
<div class="col-lg-12">
<h3 class="text-center">Visual Design</h3>
<hr class="light">
<p class="project_content">Not only did I want the site to be aesthetically pleasing, I wanted to be able to clearly communicate my ideas to the viewer. The use of line, shape, white space and contrast all played major roles in this final design step. A major task was attempting to keep all of the text content intact. Due to the large text blocks, I strived to break the monotony by dividing the text into clear sections with headings, utilizing line and shape. In the instance of large publications, I used a height restricted text area, which would allow the user to scroll through the content. This strategy allowed me to display only small amounts of text at any given time, as to not overwhelm the user by displaying the full text. In addition, I urged the client to provide users with strong imagery to convey their core values as well as promote a more modern persona. The harmony of strong imagery, pleasing colors and a readable typeface really pulled everything together in the end.</p>
</div>
<div class="col-lg-12">
<div id="VDlinks">
<a href="img/sets/Final_PBK_%20Visual_Design.pdf" class="download_link" target="_blank">Desktop Design <i class="fa fa-chevron-circle-right"></i></a>
<a href="img/sets/Final_PBK_%20Mobile_Visual_Design.pdf" class="download_link" target="_blank">Mobile Design <i class="fa fa-chevron-circle-right"></i></a>
</div>
</div>
<div class="col-sm-4">
<a href="img/pbkHomeVisDes.jpg" data-lightbox="pbkHomeVisDes.jpf" data-title="Home Visual Design"><img src="img/pbkHomeVisDes.jpg" alt="PBK Home Visual Design"></a>
</div>
<div class="col-sm-4">
<a href="img/pbkEventVisDes.jpg" data-lightbox="pbkEventVisDes.jpg" data-title="Event Visual Design"><img src="img/pbkEventVisDes.jpg" alt="PBK Events Visual Design"></a>
</div>
<div class="col-sm-4">
<a href="img/pbkHistoryVisDes.jpg" data-lightbox="pbkHistoryVisDes.jpg" data-title="History Visual Design"><img src="img/pbkHistoryVisDes.jpg" alt="PBK History Visual Design"></a>
</div>
</div>
</div>
</section>
</div>
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<div class="portfolio-box-caption">
<div class="portfolio-box-caption-content">
<div class="project-category text-faded">
Web Design
</div>
<div class="project-name">
Puget Sound Association of Phi Beta Kappa
</div>
</div>
</div>
</a>
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<a href="bimmerus.html" class="portfolio-box">
<img src="img/portfolio/bimmerUS.jpg" class="img-responsive" alt="">
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Web Design & Web Developement
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BimmerUS
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<a href="acodd.html" class="portfolio-box">
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<div class="portfolio-box-caption">
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Web Design
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<div class="project-name">
A.Codd
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</div>
</section>
<section id="contact">
<div class="container">
<div class="row">
<div class="col-lg-8 col-lg-offset-2 text-center">
<h2 class="section-heading">Let's Get In Touch!</h2>
<hr class="primary">
<p>Wanna get to know me? Go ahead and shoot me an email or connect with me on LinkedIn!</p>
</div>
<div class="col-lg-4 text-center col-lg-offset-4">
<a href="mailto:chrislockwood@chrislockwood.me"><i class="social fa fa-envelope-o fa-3x wow bounceIn" data-wow-delay=".1s"></i></a>
<a href="https://www.linkedin.com/in/chrislockwood11" target="_blank"><i class="social fa fa-linkedin fa-3x wow bounceIn"></i></a>
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