diff --git a/app/globals.css b/app/globals.css
index 382ca14..d3e8d50 100644
--- a/app/globals.css
+++ b/app/globals.css
@@ -55,7 +55,7 @@
   --card-foreground: oklch(0.145 0 0);
   --popover: oklch(1 0 0);
   --popover-foreground: oklch(0.145 0 0);
-  --primary: oklch(0.205 0 0);
+  --primary: oklch(0.52 0.24 25);
   --primary-foreground: oklch(0.985 0 0);
   --secondary: oklch(0.97 0 0);
   --secondary-foreground: oklch(0.205 0 0);
@@ -66,7 +66,7 @@
   --destructive: oklch(0.577 0.245 27.325);
   --border: oklch(0.922 0 0);
   --input: oklch(0.922 0 0);
-  --ring: oklch(0.708 0 0);
+  --ring: oklch(0.52 0.24 25);
   --chart-1: oklch(0.646 0.222 41.116);
   --chart-2: oklch(0.6 0.118 184.704);
   --chart-3: oklch(0.398 0.07 227.392);
@@ -74,12 +74,12 @@
   --chart-5: oklch(0.769 0.188 70.08);
   --sidebar: oklch(0.985 0 0);
   --sidebar-foreground: oklch(0.145 0 0);
-  --sidebar-primary: oklch(0.205 0 0);
+  --sidebar-primary: oklch(0.52 0.24 25);
   --sidebar-primary-foreground: oklch(0.985 0 0);
   --sidebar-accent: oklch(0.97 0 0);
   --sidebar-accent-foreground: oklch(0.205 0 0);
   --sidebar-border: oklch(0.922 0 0);
-  --sidebar-ring: oklch(0.708 0 0);
+  --sidebar-ring: oklch(0.52 0.24 25);
 }
 
 .dark {
@@ -89,8 +89,8 @@
   --card-foreground: oklch(0.985 0 0);
   --popover: oklch(0.205 0 0);
   --popover-foreground: oklch(0.985 0 0);
-  --primary: oklch(0.922 0 0);
-  --primary-foreground: oklch(0.205 0 0);
+  --primary: oklch(0.65 0.22 25);
+  --primary-foreground: oklch(0.12 0 0);
   --secondary: oklch(0.269 0 0);
   --secondary-foreground: oklch(0.985 0 0);
   --muted: oklch(0.269 0 0);
@@ -100,7 +100,7 @@
   --destructive: oklch(0.704 0.191 22.216);
   --border: oklch(1 0 0 / 10%);
   --input: oklch(1 0 0 / 15%);
-  --ring: oklch(0.556 0 0);
+  --ring: oklch(0.65 0.22 25);
   --chart-1: oklch(0.488 0.243 264.376);
   --chart-2: oklch(0.696 0.17 162.48);
   --chart-3: oklch(0.769 0.188 70.08);
@@ -108,12 +108,12 @@
   --chart-5: oklch(0.645 0.246 16.439);
   --sidebar: oklch(0.205 0 0);
   --sidebar-foreground: oklch(0.985 0 0);
-  --sidebar-primary: oklch(0.488 0.243 264.376);
-  --sidebar-primary-foreground: oklch(0.985 0 0);
+  --sidebar-primary: oklch(0.65 0.22 25);
+  --sidebar-primary-foreground: oklch(0.12 0 0);
   --sidebar-accent: oklch(0.269 0 0);
   --sidebar-accent-foreground: oklch(0.985 0 0);
   --sidebar-border: oklch(1 0 0 / 10%);
-  --sidebar-ring: oklch(0.556 0 0);
+  --sidebar-ring: oklch(0.65 0.22 25);
 }
 
 @layer base {
@@ -123,4 +123,86 @@
   body {
     @apply bg-background text-foreground;
   }
-}
\ No newline at end of file
+}
+
+@keyframes fade-in-up {
+  from {
+    opacity: 0;
+    transform: translateY(24px);
+  }
+  to {
+    opacity: 1;
+    transform: translateY(0);
+  }
+}
+
+@keyframes float {
+  0%, 100% { transform: translateY(0px); }
+  50% { transform: translateY(-8px); }
+}
+
+@keyframes scale-in {
+  from {
+    opacity: 0;
+    transform: scale(0.8);
+  }
+  to {
+    opacity: 1;
+    transform: scale(1);
+  }
+}
+
+@keyframes glow-pulse {
+  0%, 100% {
+    box-shadow: 0 0 0 0 oklch(0.65 0.22 25 / 0%);
+  }
+  50% {
+    box-shadow: 0 0 24px 6px oklch(0.65 0.22 25 / 35%);
+  }
+}
+
+@keyframes slide-in-right {
+  from {
+    opacity: 0;
+    transform: translateX(-16px);
+  }
+  to {
+    opacity: 1;
+    transform: translateX(0);
+  }
+}
+
+@keyframes shimmer {
+  0% { background-position: -200% center; }
+  100% { background-position: 200% center; }
+}
+
+.animate-fade-in-up {
+  animation: fade-in-up 0.6s cubic-bezier(0.16, 1, 0.3, 1) forwards;
+  opacity: 0;
+}
+
+.animate-float {
+  animation: float 4s ease-in-out infinite;
+}
+
+.animate-scale-in {
+  animation: scale-in 0.5s cubic-bezier(0.34, 1.56, 0.64, 1) forwards;
+  opacity: 0;
+}
+
+.animate-glow-pulse {
+  animation: glow-pulse 2.5s ease-in-out infinite;
+}
+
+.animate-slide-in-right {
+  animation: slide-in-right 0.5s cubic-bezier(0.16, 1, 0.3, 1) forwards;
+  opacity: 0;
+}
+
+.animation-delay-100 { animation-delay: 100ms; }
+.animation-delay-200 { animation-delay: 200ms; }
+.animation-delay-300 { animation-delay: 300ms; }
+.animation-delay-400 { animation-delay: 400ms; }
+.animation-delay-500 { animation-delay: 500ms; }
+.animation-delay-600 { animation-delay: 600ms; }
\ No newline at end of file
diff --git a/app/page.tsx b/app/page.tsx
index f14580a..f6af61e 100644
--- a/app/page.tsx
+++ b/app/page.tsx
@@ -6,18 +6,20 @@ export default function Home() {
     <>
       {/* Hero */}
       <section className="relative flex flex-1 flex-col items-center justify-center px-6 py-20">
-        {/* Subtle gradient background */}
-        <div className="pointer-events-none absolute inset-0 bg-[radial-gradient(ellipse_at_center,_rgba(99,102,241,0.08)_0%,_transparent_70%)]" />
+        {/* Subtle red gradient background */}
+        <div className="pointer-events-none absolute inset-0 bg-[radial-gradient(ellipse_at_center,_rgba(225,29,72,0.1)_0%,_transparent_70%)]" />
 
         <div className="relative flex max-w-2xl flex-col items-center gap-6 text-center">
-          <h1 className="text-4xl font-bold tracking-tight sm:text-5xl">
+          <h1 className="animate-fade-in-up text-4xl font-bold tracking-tight sm:text-5xl">
             Is your site AI-search ready?
           </h1>
-          <p className="max-w-lg text-lg text-foreground">
+          <p className="animate-fade-in-up animation-delay-100 max-w-lg text-lg text-foreground">
             Citable analyzes how well your website ranks in AI-generated
             answers from ChatGPT, Perplexity, and Google AI Overviews.
           </p>
-          <UrlForm />
+          <div className="animate-fade-in-up animation-delay-200 w-full flex justify-center">
+            <UrlForm />
+          </div>
         </div>
       </section>
 
@@ -27,7 +29,7 @@ export default function Home() {
         className="border-t border-border/40 bg-muted/30 px-6 py-20"
       >
         <div className="mx-auto max-w-4xl">
-          <h2 className="mb-12 text-center text-2xl font-bold tracking-tight">
+          <h2 className="mb-12 text-center text-2xl font-bold tracking-tight animate-fade-in-up">
             How it works
           </h2>
           <div className="grid gap-8 sm:grid-cols-3">
@@ -36,18 +38,21 @@ export default function Home() {
               step={1}
               title="Enter your URL"
               description="We'll scan up to 10 pages on your site"
+              delay="animation-delay-100"
             />
             <Step
               icon={<Search className="size-6" />}
               step={2}
               title="Pick your scraper"
               description="Choose a free built-in browser or your own Firecrawl key"
+              delay="animation-delay-200"
             />
             <Step
               icon={<BarChart3 className="size-6" />}
               step={3}
               title="Get your score"
               description="With a detailed breakdown"
+              delay="animation-delay-300"
             />
           </div>
         </div>
@@ -61,15 +66,17 @@ function Step({
   step,
   title,
   description,
+  delay = "",
 }: {
   icon: React.ReactNode
   step: number
   title: string
   description: string
+  delay?: string
 }) {
   return (
-    <div className="flex flex-col items-center gap-3 text-center">
-      <div className="flex size-12 items-center justify-center rounded-full bg-primary/10 text-primary">
+    <div className={`flex flex-col items-center gap-3 text-center animate-fade-in-up ${delay}`}>
+      <div className="flex size-12 items-center justify-center rounded-full bg-primary/10 text-primary transition-all duration-300 hover:bg-primary/20 hover:scale-110 animate-float">
         {icon}
       </div>
       <span className="text-xs font-medium text-muted-foreground">
diff --git a/components/AppBackground.tsx b/components/AppBackground.tsx
index d90994c..bc0f2d0 100644
--- a/components/AppBackground.tsx
+++ b/components/AppBackground.tsx
@@ -19,7 +19,7 @@ export function AppBackground() {
     >
       <PixelBlast
         variant="circle"
-        color="#6366f1"
+        color="#e11d48"
         pixelSize={5}
         patternScale={2.5}
         patternDensity={1}
diff --git a/components/FactorBreakdown.tsx b/components/FactorBreakdown.tsx
index cc1f145..5075d9c 100644
--- a/components/FactorBreakdown.tsx
+++ b/components/FactorBreakdown.tsx
@@ -24,16 +24,17 @@ export const FactorBreakdown = memo(function FactorBreakdown({
 
   return (
     <div className="divide-y divide-border/40">
-      {entries.map(([key, factor]) => {
+      {entries.map(([key, factor], index) => {
         const pct = Math.round((factor.score / factor.maxScore) * 100)
         const colors = getColor(pct)
         const rubric = SCORING_RUBRIC.find((r) => r.key === key)
         const isOpen = expanded === key
         const achieved = rubric ? getAchievedTier(rubric, factor.score) : null
         const next = rubric ? getNextTier(rubric, factor.score) : null
+        const delayClass = `animation-delay-${Math.min(index * 100, 600)}`
 
         return (
-          <div key={key} className="py-4 first:pt-0 last:pb-0">
+          <div key={key} className={`py-4 first:pt-0 last:pb-0 animate-fade-in-up ${delayClass}`}>
             {/* Header row — always visible */}
             <button
               type="button"
diff --git a/components/Navbar.tsx b/components/Navbar.tsx
index 6e1dd76..d7bd551 100644
--- a/components/Navbar.tsx
+++ b/components/Navbar.tsx
@@ -26,12 +26,12 @@ export function Navbar() {
     <nav className="flex items-center justify-between sticky top-0 z-50 border-b border-border/40 bg-background/60 px-6 py-4 backdrop-blur-md">
       {/* Logo */}
       {isHome && (
-        <span className="text-lg font-bold tracking-tight">Citable</span>
+        <span className="text-lg font-bold tracking-tight text-primary animate-slide-in-right">Citable</span>
       )}
       {(isScoring || isRankings) && (
         <Link
           href="/"
-          className="text-lg font-bold tracking-tight hover:opacity-80 transition-opacity"
+          className="text-lg font-bold tracking-tight text-primary hover:opacity-80 transition-all duration-200 hover:scale-105"
         >
           Citable
         </Link>
@@ -39,10 +39,10 @@ export function Navbar() {
       {isResults && (
         <Link
           href="/"
-          className="flex items-center gap-2 text-sm text-muted-foreground hover:text-foreground transition-colors"
+          className="flex items-center gap-2 text-sm text-muted-foreground hover:text-foreground transition-all duration-200 group"
         >
-          <ArrowLeft className="size-4" />
-          <span className="text-lg font-bold tracking-tight text-foreground">Citable</span>
+          <ArrowLeft className="size-4 transition-transform duration-200 group-hover:-translate-x-0.5" />
+          <span className="text-lg font-bold tracking-tight text-primary">Citable</span>
         </Link>
       )}
 
diff --git a/components/ScoreGauge.tsx b/components/ScoreGauge.tsx
index 10caaaa..42f779f 100644
--- a/components/ScoreGauge.tsx
+++ b/components/ScoreGauge.tsx
@@ -34,7 +34,7 @@ export function ScoreGauge({ score, size = "md" }: ScoreGaugeProps) {
   const label = getScoreLabel(score)
 
   return (
-    <div className="flex flex-col items-center gap-1">
+    <div className="flex flex-col items-center gap-1 animate-scale-in">
       <svg
         width={config.width}
         height={config.width}
diff --git a/components/UrlForm.tsx b/components/UrlForm.tsx
index a50581c..4cacebf 100644
--- a/components/UrlForm.tsx
+++ b/components/UrlForm.tsx
@@ -67,7 +67,7 @@ export function UrlForm() {
   }
 
   return (
-    <Card className="w-full max-w-xl border-border/50 bg-card/50 backdrop-blur-sm">
+    <Card className="w-full max-w-xl border-border/50 bg-card/50 backdrop-blur-sm transition-shadow duration-300 hover:shadow-[0_0_32px_0px_oklch(0.65_0.22_25_/_20%)]">
       <CardHeader>
         <CardTitle className="text-lg">Analyze your website</CardTitle>
       </CardHeader>
@@ -145,7 +145,12 @@ export function UrlForm() {
           </div>
 
           {/* Submit */}
-          <Button type="submit" size="lg" disabled={loading} className="w-full">
+          <Button
+            type="submit"
+            size="lg"
+            disabled={loading}
+            className="w-full transition-all duration-300 hover:shadow-[0_0_20px_2px_oklch(0.65_0.22_25_/_40%)] hover:scale-[1.02] active:scale-[0.98]"
+          >
             {loading ? (
               <>
                 <Loader2 className="size-4 animate-spin" />