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| 1 | +# MediaWiki Code2Code Search Branding Guide |
| 2 | + |
| 3 | +This document defines the visual identity and branding standards for the **MediaWiki Code2Code Search** project. It is intended for developers, maintainers, and contributors to ensure consistency across the application and its documentation. |
| 4 | + |
| 5 | +--- |
| 6 | + |
| 7 | +## 1. Concept: The Code Vortex |
| 8 | +The visual identity is centered around the "Code Vortex" concept. It represents the deep indexing and retrieval of code within the MediaWiki ecosystem. |
| 9 | +- **Symbolism**: The circular motion suggests scanning and search, while the brackets signify the code environment. |
| 10 | +- **Core Colors**: A high-contrast pairing of deep tech blue and vibrant energy orange. |
| 11 | + |
| 12 | +--- |
| 13 | + |
| 14 | +## 2. Color Palette |
| 15 | +To maintain brand integrity, use only these official colors. |
| 16 | + |
| 17 | +| Color | Name | Hex | Usage | |
| 18 | +| :--- | :--- | :--- | :--- | |
| 19 | +|  | **Savoy Blue** | `#4B61D1` | Primary identity, headers, buttons | |
| 20 | +|  | **Indian Saffron** | `#FF7722` | Accents, highlights, call-to-actions | |
| 21 | +|  | **Deep Coal** | `#1E1E1E` | Primary background (Dark Mode) | |
| 22 | + |
| 23 | +--- |
| 24 | + |
| 25 | +## 3. Logo Assets |
| 26 | +Available in `assets/branding/`. Use the SVG format for all web and documentation purposes to ensure crisp scaling. |
| 27 | + |
| 28 | +### 3.1 Vertical Logo |
| 29 | +**File**: `logo-vertical.svg` |
| 30 | +**Purpose**: Primary logo for splash screens, centered layouts, and about pages. |
| 31 | + |
| 32 | + |
| 33 | +### 3.2 Horizontal Logo |
| 34 | +**File**: `logo-horizontal.svg` |
| 35 | +**Purpose**: Secondary logo for navigation bars, headers, and footer layouts where vertical space is limited. |
| 36 | + |
| 37 | + |
| 38 | +### 3.3 Minimalist Icon |
| 39 | +**File**: `logo-minimal.svg` |
| 40 | +**Purpose**: Square-format icon for avatars, social media previews, and mobile app icons. |
| 41 | + |
| 42 | + |
| 43 | +--- |
| 44 | + |
| 45 | +## 4. System Icons & SEO |
| 46 | +We use a dual-icon strategy to balance modern aesthetics with search engine compatibility. |
| 47 | + |
| 48 | +- **SVG Favicon (`logo-minimal.svg`)**: Linked in `index.html` for modern browser tabs. Provides high-resolution rendering. |
| 49 | +- **ICO Favicon (`favicon.ico`)**: Provided for legacy compatibility and optimal indexing by **Googlebot/Bingbot**. |
| 50 | + |
| 51 | +--- |
| 52 | + |
| 53 | +## 5. Typography |
| 54 | +The project uses geometric and modern typefaces to reflect its technical nature. |
| 55 | + |
| 56 | +| Component | Font Stack | Notes | |
| 57 | +| :--- | :--- | :--- | |
| 58 | +| **Headings** | `Sora`, sans-serif | Primary brand font (Modern, Bold) | |
| 59 | +| **Interface** | `Ubuntu`, `Segoe UI`, sans-serif | Clean legibility for UI elements | |
| 60 | +| **Code** | `Fira Code`, `monospace` | Monospaced for technical snippets | |
| 61 | + |
| 62 | +--- |
| 63 | + |
| 64 | +## 6. Usage Guidelines |
| 65 | +- **Padding**: Ensure a minimum clear space of 10% around the logo. |
| 66 | +- **Backgrounds**: Logos are optimized for dark backgrounds (`#1E1E1E`). For light backgrounds, ensure sufficient contrast for the Indian Saffron accents. |
| 67 | +- **Scaling**: Do not scale logos below 32px width for the horizontal variant or 64px for the vertical variant. |
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