diff --git a/packages/junior-dashboard/e2e/conversations.spec.ts b/packages/junior-dashboard/e2e/conversations.spec.ts
index 7625ff68c..f70e39de8 100644
--- a/packages/junior-dashboard/e2e/conversations.spec.ts
+++ b/packages/junior-dashboard/e2e/conversations.spec.ts
@@ -108,7 +108,19 @@ test("opens a conversation in the built dashboard", async ({ page }) => {
   await expect(
     page.getByRole("heading", { name: "Conversations" }),
   ).toBeVisible();
-  await page.getByRole("link", { name: /Checkout latency triage/ }).click();
+  const publicConversationLink = page.getByRole("link", {
+    name: /Checkout latency triage/,
+  });
+  const privateConversationLink = page.getByRole("link", {
+    name: /Direct Message/,
+  });
+  await expect(
+    privateConversationLink.getByLabel("Private conversation"),
+  ).toBeVisible();
+  await expect(
+    publicConversationLink.getByLabel("Private conversation"),
+  ).toHaveCount(0);
+  await publicConversationLink.click();
   await expect(page).toHaveURL(
     `${server.baseURL}/conversations/${encodeURIComponent("slack:CQA123:1770000000.000100")}`,
   );
diff --git a/packages/junior-dashboard/src/client/conversations/ConversationSidebar.tsx b/packages/junior-dashboard/src/client/conversations/ConversationSidebar.tsx
index 39db7ea7e..b97a18d13 100644
--- a/packages/junior-dashboard/src/client/conversations/ConversationSidebar.tsx
+++ b/packages/junior-dashboard/src/client/conversations/ConversationSidebar.tsx
@@ -1,5 +1,11 @@
 import { useCallback, useEffect, useState } from "react";
-import { Archive, ArchiveRestore, CircleAlert, SquarePen } from "lucide-react";
+import {
+  Archive,
+  ArchiveRestore,
+  CircleAlert,
+  LockKeyhole,
+  SquarePen,
+} from "lucide-react";
 import { Link } from "react-router";
 
 import { useArchiveConversation } from "./queries";
@@ -210,9 +216,15 @@ function ConversationSidebarRow(props: {
             {title}
           </div>
         </div>
-        {location ? (
-          <div className="ml-3 mt-0.5 truncate font-mono text-2xs leading-tight text-dashboard-text-muted">
-            {location}
+        {location || props.conversation.visibility === "private" ? (
+          <div className="ml-3 mt-0.5 flex min-w-0 items-center gap-1 font-mono text-2xs leading-tight text-dashboard-text-muted">
+            {props.conversation.visibility === "private" ? (
+              <LockKeyhole
+                aria-label="Private conversation"
+                className="size-3 shrink-0"
+              />
+            ) : null}
+            {location ? <span className="truncate">{location}</span> : null}
           </div>
         ) : null}
       </Link>