It has been recently shown that the digital footprint of users can be used to automatically infer their demographics. On this page, you can find examples of exisitng work.
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Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach. A. Schwartz, J. Eichstaedt, M. Kern, L. Dziurzynski, S. Ramones, M. Agrawal, A Shah, M. Kosinski, D. Stillwell, M.E.P. Seligman, L.H. Ungar. PLoS ONE, 2013. The 10th most impactful paper of 2013. paper
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Computational Personality Recognition in Social Media. G. Farnadi, G. Sitaraman, S. Sushmita, F. Celli, M.Kosinski, D. Stillwell, S. Davalos, M-F. Moens, M. De Cock. User Modeling and User-Adapted Interaction: The Journal of Personalization Research (UMUAI), 2015. paper
- Minimalistic CNN-based ensemble model for gender prediction from face images. Antipov, G., Berrani, S. A., & Dugelay, J. L. Pattern recognition letters, 70, 59-65 (2016). paper
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Computer-based personality judgments are more accurate than those made. humansby W. Youyou, M. Kosinski*, D. Stillwell. Proceedings of the National Academy of Sciences (PNAS), 2015. The 19th most impactful paper of 2015. paper
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User profiling through deep multimodal fusion. Farnadi, G., Tang, J., De Cock, M., & Moens, M. F.. In Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining (pp. 171-179). ACM. 2018. paper