diff --git a/dbutil/reflectscan.go b/dbutil/reflectscan.go
index 77dc3ac..f2521d2 100644
--- a/dbutil/reflectscan.go
+++ b/dbutil/reflectscan.go
@@ -1,4 +1,4 @@
-// Copyright (c) 2024 Tulir Asokan
+// Copyright (c) 2026 Tulir Asokan
 //
 // This Source Code Form is subject to the terms of the Mozilla Public
 // License, v. 2.0. If a copy of the MPL was not distributed with this
@@ -7,24 +7,137 @@
 package dbutil
 
 import (
+	"fmt"
 	"reflect"
 )
 
-func reflectScan[T any](row Scannable) (*T, error) {
-	t := new(T)
-	val := reflect.ValueOf(t).Elem()
-	fields := reflect.VisibleFields(val.Type())
-	scanInto := make([]any, len(fields))
-	for i, field := range fields {
-		scanInto[i] = val.FieldByIndex(field.Index).Addr().Interface()
+// MakeSimpleReflectScanner creates a ConvertRowFn that uses reflection to scan rows into the given type.
+//
+// This is a simplified implementation that always scans to all struct fields. It does not support any kind of struct tags.
+func MakeSimpleReflectScanner[T any]() ConvertRowFn[*T] {
+	fields := reflect.VisibleFields(reflect.TypeFor[T]())
+	return func(row Scannable) (*T, error) {
+		t := new(T)
+		val := reflect.ValueOf(t).Elem()
+		scanInto := make([]any, len(fields))
+		for i, field := range fields {
+			scanInto[i] = val.FieldByIndex(field.Index).Addr().Interface()
+		}
+		err := row.Scan(scanInto...)
+		return t, err
+	}
+}
+
+func getFieldMap[T any](structTag string) map[string][]int {
+	fields := reflect.VisibleFields(reflect.TypeFor[T]())
+	m := make(map[string][]int, len(fields))
+	for _, field := range fields {
+		sqlName := field.Tag.Get(structTag)
+		if sqlName == "" {
+			sqlName = field.Name
+		}
+		m[sqlName] = field.Index
+	}
+	return m
+}
+
+const defaultReflectStructTag = "column"
+
+type ReflectScanOptions struct {
+	StructTag     string
+	IgnoreUnknown bool
+}
+
+type noopScan struct{}
+
+func (*noopScan) Scan(_ any) error {
+	return nil
+}
+
+var noopScanVal = &noopScan{}
+
+func initReflectScanWithRows[T any](rows Rows, opts ReflectScanOptions) ([][]int, error) {
+	columns, err := rows.Columns()
+	if err != nil {
+		return nil, fmt.Errorf("reflectscan: failed to get columns: %w", err)
+	}
+	return initReflectScanWithColumns[T](columns, opts)
+}
+
+func initReflectScanWithColumns[T any](columns []string, opts ReflectScanOptions) ([][]int, error) {
+	fieldMap := getFieldMap[T](opts.StructTag)
+	fields := make([][]int, len(columns))
+	var ok bool
+	for i, col := range columns {
+		fields[i], ok = fieldMap[col]
+		if !ok && !opts.IgnoreUnknown {
+			return nil, fmt.Errorf("reflectscan: column %q does not match any struct field", col)
+		}
 	}
-	err := row.Scan(scanInto...)
-	return t, err
+	return fields, nil
+}
+
+func makeReflectScannerWithFields[T any](fields [][]int) ConvertRowFn[*T] {
+	return func(row Scannable) (*T, error) {
+		t := new(T)
+		val := reflect.ValueOf(t).Elem()
+		scanInto := make([]any, len(fields))
+		for i, idx := range fields {
+			if idx == nil {
+				scanInto[i] = noopScanVal
+			} else {
+				scanInto[i] = val.FieldByIndex(idx).Addr().Interface()
+			}
+		}
+		err := row.Scan(scanInto...)
+		return t, err
+	}
+}
+
+// MakeReflectScanner creates a ConvertRowFn that uses reflection to scan rows into the given type.
+//
+// To detect column names automatically, use [NewReflectRowIter] instead.
+func MakeReflectScanner[T any](columns []string, opts ...ReflectScanOptions) (ConvertRowFn[*T], error) {
+	var opt ReflectScanOptions
+	if len(opts) == 1 {
+		opt = opts[0]
+	} else if len(opts) > 1 {
+		return nil, fmt.Errorf("reflectscan: only one ReflectScanOptions is allowed")
+	}
+	fields, err := initReflectScanWithColumns[T](columns, opt)
+	if err != nil {
+		return nil, err
+	}
+	return makeReflectScannerWithFields[T](fields), nil
+}
+
+func makeReflectScanner[T any](rows Rows, err error, opts ReflectScanOptions) (ConvertRowFn[*T], error) {
+	if err != nil {
+		return nil, err
+	}
+	fields, err := initReflectScanWithRows[T](rows, opts)
+	if err != nil {
+		return nil, err
+	}
+	return makeReflectScannerWithFields[T](fields), nil
 }
 
 // NewSimpleReflectRowIter creates a new RowIter that uses reflection to scan rows into the given type.
 //
 // This is a simplified implementation that always scans to all struct fields. It does not support any kind of struct tags.
 func NewSimpleReflectRowIter[T any](rows Rows, err error) RowIter[*T] {
-	return ConvertRowFn[*T](reflectScan[T]).NewRowIter(rows, err)
+	return MakeSimpleReflectScanner[T]().NewRowIter(rows, err)
+}
+
+// NewReflectRowIter creates a new RowIter that uses reflection to scan rows into the given type.
+//
+// This will use the `column` struct tag. The column names returned by the db must match an explicit struct tag exactly.
+// Use [NewReflectRowIterWithOptions] to customize the struct tag or ignore unknown columns.
+func NewReflectRowIter[T any](rows Rows, err error) RowIter[*T] {
+	return NewReflectRowIterWithOptions[T](rows, err, ReflectScanOptions{StructTag: defaultReflectStructTag})
+}
+
+func NewReflectRowIterWithOptions[T any](rows Rows, err error, opts ReflectScanOptions) RowIter[*T] {
+	fn, err := makeReflectScanner[T](rows, err, opts)
+	return fn.NewRowIter(rows, err)
 }