- Experienced Performance Marketing Manager with a proven track record in driving digital marketing
- strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
- advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
- functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
- enhance brand visibility and achieve business objectives.
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Summary
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+ Experienced Performance Marketing Manager with a proven track record in driving digital marketing strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to enhance brand visibility and achieve business objectives.
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+ I am deeply inquisitive and love uncovering patterns and discovering the meaning behind data, thrilled to prove intuition with numbers. I believe that today's marketing is as much about data as it's about creativity, and I aim to bring both these domains together.
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EXPERIENCE
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Experience
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WPP Media, Mumbai, Maharashtra
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Senior Executive | 05/23 - Present
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Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.
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Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.
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Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.
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Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.
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Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.
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Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.
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Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.
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WPP Media, Mumbai, Maharashtra
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Senior Executive
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Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.
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Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.
+
Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.
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Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.
+
Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.
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Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.
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Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.
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PUBLICIS GROUPE, Mumbai, Maharashtra
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Analyst | 10/21 - 07/22
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Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.
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Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.
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Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).
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Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).
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Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.
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Perform A/B testing & ROI optimization for advertising campaigns.
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PUBLICIS GROUPE, Mumbai, Maharashtra
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Analyst
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Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.
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Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.
+
Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).
+
Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).
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Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.
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Performed A/B testing & ROI optimization for advertising campaigns.
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EDUCATION
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Bachelor of Engineering (Computer Engineering)
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Master's in Management Studies (Marketing)
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Education
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Bachelor of Engineering (Computer Engineering)
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Master's in Management Studies (Marketing)
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Skills
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Data Analysis & Interpretation
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Platform Proficiency: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads