- Experienced Performance Marketing Manager with a proven track record in driving digital marketing
- strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
- advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
- functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
- enhance brand visibility and achieve business objectives.
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EXPERIENCE
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WPP Media, Mumbai, Maharashtra
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Senior Executive | 05/23 - Present
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Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.
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Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.
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Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.
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Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.
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Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.
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Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.
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Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.
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PUBLICIS GROUPE, Mumbai, Maharashtra
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Analyst | 10/21 - 07/22
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Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.
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Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.
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Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).
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Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).
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Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.
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Perform A/B testing & ROI optimization for advertising campaigns.
+ Experienced Performance Marketing Manager with a proven record in driving digital growth,
+ optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and paid social,
+ with a strong ability to turn insights into high-impact strategy. Experienced in collaborating
+ across teams and delivering measurable outcomes in fast-paced environments.
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Experience
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Senior Executive — WPP Media
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Mumbai, Maharashtra | 05/2023 – Present
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Managed a $15M+ annual portfolio for global brands across automotive, construction, and storage.
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Led end-to-end paid search and e-commerce campaign strategy, execution, and optimization.
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Improved SEM efficiency with precise bid management and KPI-driven adjustments.
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Delivered periodic account audits and actionable recommendations across keywords, creatives, and extensions.
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Developed weekly, seasonal, and annual reports to support strategic marketing decisions.
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Analyst — Publicis Groupe
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Mumbai, Maharashtra | 10/2021 – 07/2022
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Managed and optimized paid campaigns across Google Ads, Bing, and paid social channels.
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Grew sales by 30% through retention-focused and acquisition-focused PPC programs.
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Boosted CTR by 15% with in-depth Search Query Reporting (SQR) and targeting refinements.
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Raised ROAS by 25% through data-backed bid strategy and ongoing experimentation.
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Improved campaign performance by 20% with reporting frameworks and A/B testing insights.