diff --git a/index.html b/index.html index 7475592..d4d5bbf 100644 --- a/index.html +++ b/index.html @@ -3,93 +3,703 @@ - Nirzar Bhaidkar - Resume + + Nirzar Bhaidkar - Performance Marketing Professional + -

NIRZAR BHAIDKAR

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- Mumbai, Maharashtra | 7709595965 | nirzarbhaidkar@gmail.com | LinkedIn | www.nirzar.in -

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SUMMARY

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- Experienced Performance Marketing Manager with a proven track record in driving digital marketing - strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media - advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross- - functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to - enhance brand visibility and achieve business objectives. -

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EXPERIENCE

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WPP Media, Mumbai, Maharashtra

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Senior Executive | 05/23 - Present

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PUBLICIS GROUPE, Mumbai, Maharashtra

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Analyst | 10/21 - 07/22

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EDUCATION

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Bachelor of Engineering (Computer Engineering)

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Master's in Management Studies (Marketing)

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SKILLS

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CERTIFICATIONS

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AWARDS

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Nirzar Bhaidkar

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Performance Marketing Manager
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Data-driven marketing strategist transforming campaigns into measurable growth. Specialized in SEM, paid social, and data analysis with a proven track record of delivering $15M+ portfolio optimization and driving 25%+ ROAS improvements.

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$15M+
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Annual Portfolio
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25%+
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ROAS Increase
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Professional Experience

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WPP Media
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Senior Executive
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May 2023 - Present
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  • Managed $15M+ annual portfolio across automotive, construction, and storage industries
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  • Led end-to-end campaign optimization, achieving 25% increase in ROAS
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  • Expertly managed SEM bid strategies maximizing efficiency
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  • Compiled weekly, seasonal, and annual performance reports
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  • Conducted periodic account audits uncovering optimization opportunities
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Publicis Groupe
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Analyst
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October 2021 - July 2022
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  • Managed multi-channel paid campaigns across Google Ads, Facebook, and Bing
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  • Increased sales by 30% through PPC optimization
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  • Drove 15% CTR growth via advanced Search Query Reporting
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  • Delivered data-driven reports enabling strategic adjustments
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  • Performed A/B testing & ROI optimization across campaigns
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Core Competencies

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Advertising Platforms

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+ Google Ads + Facebook Ads + LinkedIn Ads + Bing Ads +
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Core Skills

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+ SEM + PPC + Campaign Management + Bid Optimization + A/B Testing +
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Data & Analysis

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+ Data Analysis + Excel + Tracking + Attribution + Reporting +
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Strategic Competencies

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+ CRO + Audience Targeting + Keyword Research + Budget Management + Strategic Thinking +
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Education & Certifications

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Education

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Bachelor of Engineering
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Computer Engineering
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Master's in Management Studies
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Marketing
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Professional Certifications

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Google Ads Search Professional
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Google
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Google Digital Marketing & E-Commerce Professional
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Google
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Meta Social Media Marketing Professional
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Meta
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Meta Certified Media Buying Professional
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Meta
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Microsoft Advertising Search Certification
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Microsoft
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Awards & Recognition

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Google Online Marketing Challenge
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Placed 15th from 4,500 teams worldwide
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Let's Connect

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+ Email + Call + LinkedIn + Website +
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