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 <!DOCTYPE html>
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-    <meta charset="UTF-8">
-    <meta name="viewport" content="width=device-width, initial-scale=1.0">
-    <title>Nirzar Bhaidkar - Resume</title>
+  <meta charset="UTF-8" />
+  <meta name="viewport" content="width=device-width, initial-scale=1.0" />
+  <title>Nirzar Bhaidkar | Performance Marketing Manager</title>
+  <meta name="description" content="Portfolio and resume of Nirzar Bhaidkar, Performance Marketing Manager specializing in paid media, SEM, and growth strategy." />
+  <style>
+    :root {
+      --bg: #0b1020;
+      --bg-soft: #111831;
+      --card: rgba(255, 255, 255, 0.06);
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+    * { box-sizing: border-box; }
+
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+
+    .container {
+      width: min(1100px, 92vw);
+      margin: 40px auto 72px;
+    }
+
+    .hero {
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+
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+
+    .subtitle {
+      color: var(--muted);
+      margin: 12px 0 18px;
+      max-width: 70ch;
+    }
+
+    .contact {
+      display: flex;
+      gap: 12px;
+      flex-wrap: wrap;
+      padding: 0;
+      margin: 0;
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+    }
+
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+    }
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+    .contact a:hover { transform: translateY(-2px); background: rgba(122, 156, 255, 0.22); }
+
+    .grid {
+      margin-top: 28px;
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+      gap: 20px;
+      grid-template-columns: 1.6fr 1fr;
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+    }
+
+    .card {
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+      border-radius: var(--radius);
+      padding: 24px;
+      box-shadow: var(--shadow);
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+    }
+
+    h2 {
+      margin: 0 0 14px;
+      font-size: 1.15rem;
+      color: #cfd9ff;
+      letter-spacing: .01em;
+    }
+
+    .experience-item + .experience-item {
+      margin-top: 22px;
+      padding-top: 22px;
+      border-top: 1px solid rgba(255, 255, 255, 0.12);
+    }
+
+    .role {
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+      flex-wrap: wrap;
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+      gap: 8px;
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+    }
+
+    .company { color: #dce4ff; }
+    .period { color: var(--muted); font-weight: 600; }
+
+    ul { margin: 10px 0 0; padding-left: 20px; }
+    li { margin: 6px 0; color: #d0d8fa; }
+
+    .chips {
+      display: flex;
+      flex-wrap: wrap;
+      gap: 10px;
+      margin: 0;
+      padding: 0;
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+    }
+
+    .chips li {
+      margin: 0;
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+      border: 1px solid rgba(255, 255, 255, 0.12);
+      font-size: .9rem;
+    }
+
+    .muted { color: var(--muted); }
+
+    @media (max-width: 900px) {
+      .grid { grid-template-columns: 1fr; }
+      .container { margin-top: 24px; }
+      .hero { padding: 24px; }
+    }
+  </style>
 </head>
 <body>
-    <h1>NIRZAR BHAIDKAR</h1>
-    <p>
-        Mumbai, Maharashtra | <a href="tel:7709595965">7709595965</a> | <a href="mailto:nirzarbhaidkar@gmail.com">nirzarbhaidkar@gmail.com</a> | <a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">www.nirzar.in</a>
-    </p>
-
-    <h2>SUMMARY</h2>
-    <p>
-        Experienced Performance Marketing Manager with a proven track record in driving digital marketing
-        strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media
-        advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-
-        functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to
-        enhance brand visibility and achieve business objectives.
-    </p>
-
-    <hr>
-
-    <h2>EXPERIENCE</h2>
-
-    <h3>WPP Media, Mumbai, Maharashtra</h3>
-    <p>Senior Executive | 05/23 - Present</p>
-    <ul>
-        <li>Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.</li>
-        <li>Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.</li>
-        <li>Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.</li>
-        <li>Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.</li>
-        <li>Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.</li>
-        <li>Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.</li>
-        <li>Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.</li>
-    </ul>
-
-    <h3>PUBLICIS GROUPE, Mumbai, Maharashtra</h3>
-    <p>Analyst | 10/21 - 07/22</p>
-    <ul>
-        <li>Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.</li>
-        <li>Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.</li>
-        <li>Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).</li>
-        <li>Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).</li>
-        <li>Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.</li>
-        <li>Perform A/B testing & ROI optimization for advertising campaigns.</li>
-    </ul>
-
-    <hr>
-
-    <h2>EDUCATION</h2>
-    <p>Bachelor of Engineering (Computer Engineering)</p>
-    <p>Master's in Management Studies (Marketing)</p>
-
-    <hr>
-
-    <h2>SKILLS</h2>
-    <ul>
-        <li>Data Analysis & Interpretation</li>
-        <li>Platform Proficiency (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads)</li>
-        <li>Campaign Management</li>
-        <li>Bid Management & Optimization</li>
-        <li>A/B Testing & Experimentation</li>
-        <li>Tracking & Attribution</li>
-        <li>Keyword Research & Management</li>
-        <li>Audience Targeting</li>
-        <li>Copywriting & Creative Strategy</li>
-        <li>Reporting & Communication</li>
-        <li>Excel/Spreadsheet Proficiency</li>
-        <li>Understanding of SEO</li>
-        <li>Strategic Thinking</li>
-        <li>Budget Management</li>
-        <li>CRO (Conversion Rate Optimization)</li>
-    </ul>
-
-    <hr>
-
-    <h2>CERTIFICATIONS</h2>
-    <ul>
-        <li>GOOGLE ADS SEARCH PROFESSIONAL CERTIFICATION</li>
-        <li>GOOGLE DIGITAL MARKETING AND E-COMMERCE PROFESSIONAL CERTIFICATE</li>
-        <li>META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE</li>
-        <li>META CERTIFIED MEDIA BUYING PROFESSIONAL</li>
-        <li>MICROSOFT ADVERTISING SEARCH CERTIFICATION</li>
-    </ul>
-
-    <hr>
-
-    <h2>AWARDS</h2>
-    <ul>
-        <li>Google Online Marketing Challenge (Placed 15th from 4500 Teams Worldwide)</li>
-    </ul>
+  <main class="container">
+    <section class="hero">
+      <p class="eyebrow">Performance Marketing Manager</p>
+      <h1>Nirzar Bhaidkar</h1>
+      <p class="subtitle">Experienced in scaling paid media performance with data-backed strategy, campaign optimization, and cross-channel execution for high-growth brands.</p>
+      <ul class="contact">
+        <li><a href="tel:7709595965">📞 7709595965</a></li>
+        <li><a href="mailto:nirzarbhaidkar@gmail.com">✉️ Email</a></li>
+        <li><a href="https://www.linkedin.com/in/nirzarbhaidkar/" target="_blank" rel="noopener noreferrer">🔗 LinkedIn</a></li>
+        <li><a href="https://www.nirzar.in" target="_blank" rel="noopener noreferrer">🌐 Website</a></li>
+        <li><a href="https://maps.google.com/?q=Mumbai,+Maharashtra" target="_blank" rel="noopener noreferrer">📍 Mumbai, Maharashtra</a></li>
+      </ul>
+    </section>
+
+    <section class="grid">
+      <article class="card">
+        <h2>Experience</h2>
+
+        <div class="experience-item">
+          <div class="role">
+            <span class="company">WPP Media, Mumbai</span>
+            <span class="period">Senior Executive · May 2023 – Present</span>
+          </div>
+          <ul>
+            <li>Manage a $15M+ annual portfolio for global brands in automotive, construction, and storage categories.</li>
+            <li>Lead campaign ideation, execution, and optimization across paid search and e-commerce.</li>
+            <li>Drive SEM efficiency through strategic bid management and KPI-focused decision-making.</li>
+            <li>Deliver weekly, seasonal, and annual reports to improve marketing effectiveness.</li>
+            <li>Run account audits and execute bulk updates of creatives, keywords, and extensions.</li>
+          </ul>
+        </div>
+
+        <div class="experience-item">
+          <div class="role">
+            <span class="company">Publicis Groupe, Mumbai</span>
+            <span class="period">Analyst · Oct 2021 – Jul 2022</span>
+          </div>
+          <ul>
+            <li>Managed campaigns across paid social, Google Ads, and Bing to expand audience reach.</li>
+            <li>Improved sales by 30% through retention and acquisition-focused PPC strategy.</li>
+            <li>Used Search Query Reporting (SQR) and bid optimization to lift CTR and ROAS.</li>
+            <li>Presented performance reports that informed strategic decisions and campaign scaling.</li>
+            <li>Executed A/B testing and ROI optimization initiatives across channels.</li>
+          </ul>
+        </div>
+      </article>
+
+      <aside>
+        <section class="card" style="margin-bottom: 20px;">
+          <h2>Education</h2>
+          <p><strong>Bachelor of Engineering</strong><br /><span class="muted">Computer Engineering</span></p>
+          <p><strong>Master's in Management Studies</strong><br /><span class="muted">Marketing</span></p>
+        </section>
+
+        <section class="card" style="margin-bottom: 20px;">
+          <h2>Top Skills</h2>
+          <ul class="chips">
+            <li>Google Ads</li>
+            <li>Meta Ads</li>
+            <li>LinkedIn Ads</li>
+            <li>Bing Ads</li>
+            <li>Bid Optimization</li>
+            <li>A/B Testing</li>
+            <li>Attribution</li>
+            <li>SEO Awareness</li>
+            <li>CRO</li>
+            <li>Budget Management</li>
+          </ul>
+        </section>
+
+        <section class="card" style="margin-bottom: 20px;">
+          <h2>Certifications</h2>
+          <ul>
+            <li>Google Ads Search Professional Certification</li>
+            <li>Google Digital Marketing & E-commerce Professional Certificate</li>
+            <li>Meta Social Media Marketing Professional Certificate</li>
+            <li>Meta Certified Media Buying Professional</li>
+            <li>Microsoft Advertising Search Certification</li>
+          </ul>
+        </section>
+
+        <section class="card">
+          <h2>Award</h2>
+          <p>Google Online Marketing Challenge — <strong>15th place out of 4500 teams worldwide</strong>.</p>
+        </section>
+      </aside>
+    </section>
+  </main>
 </body>
 </html>
