diff --git a/addons/crm/models/crm_lead.py b/addons/crm/models/crm_lead.py
index 4483a60716add4..00a39167fcc914 100644
--- a/addons/crm/models/crm_lead.py
+++ b/addons/crm/models/crm_lead.py
@@ -201,6 +201,7 @@ class CrmLead(models.Model):
         ('correct', 'Correct'),
         ('incorrect', 'Incorrect')], string='Email Quality', compute="_compute_email_state", store=True)
     website = fields.Char('Website', help="Website of the contact", compute="_compute_website", readonly=False, store=True)
+    instagram_username = fields.Char('Instagram Username', help="Instagram username of the contact")
     lang_id = fields.Many2one(
         'res.lang', string='Language',
         compute='_compute_lang_id', readonly=False, store=True)
diff --git a/addons/crm/views/crm_lead_views.xml b/addons/crm/views/crm_lead_views.xml
index fda3079e7ae59c..fa1c4960dcb437 100644
--- a/addons/crm/views/crm_lead_views.xml
+++ b/addons/crm/views/crm_lead_views.xml
@@ -130,6 +130,7 @@
                                     <field name="country_id" placeholder="Country" class="o_address_country" options='{"no_open": True, "no_create": True}'/>
                                 </div>
                                 <field name="website" widget="url" placeholder="e.g. https://www.odoo.com"/>
+                                <field name="instagram_username" placeholder="e.g. @odoo"/>
                                 <field name="lang_active_count" invisible="1"/>
                                 <field name="lang_code" invisible="1"/>
                                 <field name="lang_id" invisible="lang_active_count &lt;= 1"
@@ -228,6 +229,7 @@
                                         title="By saving this change, the customer phone number will also be updated."
                                         invisible="not partner_phone_update"/>
                                 </div>
+                                <field name="instagram_username" placeholder="e.g. @odoo"/>
                             </group>
                             <field name="type" invisible="1"/>
                             <group invisible="type == 'lead'">