diff --git a/modules/valuadBidAdapter.js b/modules/valuadBidAdapter.js
new file mode 100644
index 00000000000..0ab028ba5c1
--- /dev/null
+++ b/modules/valuadBidAdapter.js
@@ -0,0 +1,238 @@
+import { registerBidder } from '../src/adapters/bidderFactory.js';
+import { BANNER } from '../src/mediaTypes.js';
+import { ortbConverter } from '../libraries/ortbConverter/converter.js';
+import {
+  deepAccess,
+  deepSetValue,
+  logInfo,
+  triggerPixel,
+  getWindowSelf,
+  getWindowTop
+} from '../src/utils.js';
+import { getGptSlotInfoForAdUnitCode } from '../libraries/gptUtils/gptUtils.js';
+import { config } from '../src/config.js';
+import { getBoundingBox, percentInView } from '../libraries/percentInView/percentInView.js';
+
+const BIDDER_CODE = 'valuad';
+const AD_URL = 'https://rtb.valuad.io/adapter';
+const WON_URL = 'https://hb-dot-valuad.appspot.com/adapter/win';
+
+function _isIframe() {
+  try {
+    return getWindowSelf() !== getWindowTop();
+  } catch (e) {
+    return true;
+  }
+}
+
+function _isViewabilityMeasurable(element) {
+  return !_isIframe() && element !== null;
+}
+
+function _getViewability(element, topWin, { w, h } = {}) {
+  return topWin.document.visibilityState === 'visible' ? percentInView(element, { w, h }) : 0;
+}
+
+// Enhanced ORTBConverter with additional data
+const converter = ortbConverter({
+  context: {
+    netRevenue: true,
+    ttl: 30
+  },
+  request(buildRequest, imps, bidderRequest, context) {
+    const request = buildRequest(imps, bidderRequest, context);
+
+    const gdpr = deepAccess(bidderRequest, 'gdprConsent') || {};
+    const uspConsent = deepAccess(bidderRequest, 'uspConsent') || '';
+    const coppa = config.getConfig('coppa') === true ? 1 : 0;
+    const { gpp, gpp_sid: gppSid } = deepAccess(bidderRequest, 'ortb2.regs', {});
+    const dsa = deepAccess(bidderRequest, 'ortb2.regs.ext.dsa');
+
+    deepSetValue(request, 'regs', {
+      gdpr: gdpr.gdprApplies ? 1 : 0,
+      coppa: coppa,
+      us_privacy: uspConsent,
+      ext: {
+        gdpr_conset: gdpr.consentString || '',
+        gpp: gpp || '',
+        gppSid: gppSid || [],
+        dsa: dsa,
+      }
+    });
+
+    deepSetValue(request, 'device.js', 1);
+    deepSetValue(request, 'device.geo', {});
+
+    // Add bid parameters
+    if (bidderRequest && bidderRequest.bids && bidderRequest.bids.length) {
+      deepSetValue(request, 'ext.params', bidderRequest.bids[0].params);
+    }
+
+    // Set currency to USD
+    deepSetValue(request, 'cur', ['USD']);
+
+    // Add schain if present
+    const schain = deepAccess(bidderRequest.bids[0], 'schain');
+    if (schain) {
+      deepSetValue(request, 'source.ext.schain', schain);
+    }
+
+    // Add eids if present
+    const eids = deepAccess(bidderRequest.bids[0], 'userIdAsEids');
+    if (eids) {
+      deepSetValue(request, 'user.ext.eids', eids);
+    }
+
+    const ortb2 = bidderRequest.ortb2 || {};
+    if (ortb2.site?.ext?.data) {
+      deepSetValue(request, 'site.ext.data', {
+        ...request.site.ext.data,
+        ...ortb2.site.ext.data
+      });
+    }
+
+    const tmax = bidderRequest.timeout;
+    if (tmax) {
+      deepSetValue(request, 'tmax', tmax);
+    }
+
+    return request;
+  },
+
+  imp(buildImp, bid, context) {
+    const imp = buildImp(bid, context);
+
+    const mediaType = Object.keys(bid.mediaTypes)[0];
+    let adSize;
+
+    if (mediaType === BANNER) {
+      adSize = bid.mediaTypes.banner.sizes && bid.mediaTypes.banner.sizes[0];
+    }
+
+    if (!adSize) { adSize = [0, 0]; }
+
+    const size = {w: adSize[0], h: adSize[1]};
+
+    const element = document.getElementById(bid.adUnitCode) || document.getElementById(getGptSlotInfoForAdUnitCode(bid.adUnitCode)?.divId);
+    const viewabilityAmount = _isViewabilityMeasurable(element) ? _getViewability(element, getWindowTop(), size) : 0;
+
+    const rect = getBoundingBox(element, size);
+    const position = `${Math.round(rect.left + window.pageXOffset)}x${Math.round(rect.top + window.pageYOffset)}`;
+
+    deepSetValue(imp, 'ext.data.viewability', viewabilityAmount);
+    deepSetValue(imp, 'ext.data.position', position);
+
+    // Handle price floors
+    if (typeof bid.getFloor === 'function') {
+      try {
+        let size;
+
+        if (mediaType === BANNER) {
+          size = bid.mediaTypes.banner.sizes && bid.mediaTypes.banner.sizes[0];
+        }
+
+        if (size) {
+          const floor = bid.getFloor({
+            currency: 'USD',
+            mediaType,
+            size
+          });
+
+          if (floor && !isNaN(floor.floor) && floor.currency === 'USD') {
+            imp.bidfloor = floor.floor;
+            imp.bidfloorcur = 'USD';
+          }
+        }
+      } catch (e) {
+        logInfo('Valuad: Error getting floor', e);
+      }
+    }
+
+    return imp;
+  },
+
+  bidResponse(buildBidResponse, bid, context) {
+    let bidResponse;
+    try {
+      bidResponse = buildBidResponse(bid, context);
+
+      if (bidResponse) {
+        if (bid.vbid) {
+          bidResponse.vbid = bid.vbid;
+        }
+        if (context.bidRequest?.params?.placementId) {
+          bidResponse.vid = context.bidRequest.params.placementId;
+        }
+      }
+    } catch (e) {
+      logInfo('[VALUAD CONVERTER] Error calling buildBidResponse:', e, 'Bid:', bid);
+      return;
+    }
+    return bidResponse;
+  },
+});
+
+function isBidRequestValid(bid = {}) {
+  const { params, bidId, mediaTypes } = bid;
+
+  const foundKeys = bid && bid.params && bid.params.placementId;
+  let valid = Boolean(bidId && params && foundKeys);
+
+  if (mediaTypes && mediaTypes[BANNER]) {
+    valid = valid && Boolean(mediaTypes[BANNER] && mediaTypes[BANNER].sizes);
+  } else {
+    valid = false;
+  }
+
+  return valid;
+}
+
+function buildRequests(validBidRequests = [], bidderRequest = {}) {
+  const data = converter.toORTB({ validBidRequests, bidderRequest });
+
+  return [{
+    method: 'POST',
+    url: AD_URL,
+    data
+  }];
+}
+
+function interpretResponse(response, request) {
+  // Restore original call, remove logging and safe navigation
+  const bidResponses = converter.fromORTB({response: response.body, request: request.data}).bids;
+
+  return bidResponses;
+}
+
+function getUserSyncs(syncOptions, serverResponses) {
+  if (!serverResponses.length || serverResponses[0].body === '' || !serverResponses[0].body.userSyncs) {
+    return false;
+  }
+
+  return serverResponses[0].body.userSyncs.map(sync => ({
+    type: sync.type === 'iframe' ? 'iframe' : 'image',
+    url: sync.url
+  }));
+}
+
+function onBidWon(bid) {
+  const {
+    adUnitCode, adUnitId, auctionId, bidder, cpm, currency, originalCpm, originalCurrency, size, vbid, vid,
+  } = bid;
+  const bidStr = JSON.stringify({
+    adUnitCode, adUnitId, auctionId, bidder, cpm, currency, originalCpm, originalCurrency, size, vbid, vid,
+  });
+  const encodedBidStr = window.btoa(bidStr);
+  triggerPixel(WON_URL + '?b=' + encodedBidStr);
+}
+
+export const spec = {
+  code: BIDDER_CODE,
+  supportedMediaTypes: [BANNER],
+  isBidRequestValid,
+  buildRequests,
+  interpretResponse,
+  getUserSyncs,
+  onBidWon,
+};
+registerBidder(spec);
diff --git a/modules/valuadBidAdapter.md b/modules/valuadBidAdapter.md
new file mode 100644
index 00000000000..d2705a7d8fb
--- /dev/null
+++ b/modules/valuadBidAdapter.md
@@ -0,0 +1,30 @@
+# Overview
+
+**Module Name**: Valuad Bid Adapter
+**Module Type**: Bidder Adapter
+**Maintainer**: natan@valuad.io
+
+# Description
+
+
+Module that connects to Valuad.io demand sources.
+Valuad bid adapter supports Banner format only.
+
+# Test Parameters
+
+```js
+    const adUnits = [{
+        code: 'valuad-test-div',
+        mediaTypes: {
+            banner: {
+                sizes: [[300, 250]]
+            }
+        },
+        bids: [{
+            bidder: 'valuad',
+            params: {
+                placementId: '00000', // REQUIRED
+            }
+        }]
+    }];
+```
diff --git a/test/spec/modules/valuadBidAdapter_spec.js b/test/spec/modules/valuadBidAdapter_spec.js
new file mode 100644
index 00000000000..67bac0e90a9
--- /dev/null
+++ b/test/spec/modules/valuadBidAdapter_spec.js
@@ -0,0 +1,503 @@
+import { expect } from 'chai';
+import * as sinon from 'sinon';
+import { spec } from 'modules/valuadBidAdapter.js';
+import { newBidder } from 'src/adapters/bidderFactory.js';
+import { BANNER } from 'src/mediaTypes.js';
+import { deepClone, generateUUID } from 'src/utils.js';
+import { config } from 'src/config.js';
+import * as utils from 'src/utils.js';
+import * as gptUtils from 'libraries/gptUtils/gptUtils.js';
+import * as refererDetection from 'src/refererDetection.js';
+import * as BoundingClientRect from 'libraries/boundingClientRect/boundingClientRect.js';
+
+const ENDPOINT = 'https://rtb.valuad.io/adapter';
+const WON_URL = 'https://hb-dot-valuad.appspot.com/adapter/win';
+
+describe('ValuadAdapter', function () {
+  const adapter = newBidder(spec);
+  let requestToServer;
+  let validBidRequests;
+  let bidderRequest;
+  let sandbox;
+  let clock;
+
+  before(function() {
+    validBidRequests = [
+      {
+        bidder: 'valuad',
+        params: {
+          placementId: 'test-placement-id-1'
+        },
+        adUnitCode: 'adunit-code-1',
+        mediaTypes: {
+          [BANNER]: {
+            sizes: [[300, 250], [300, 600]]
+          }
+        },
+        bidId: 'bid-id-1',
+        bidderRequestId: 'br-id-1',
+        auctionId: 'auc-id-1',
+        transactionId: 'txn-id-1'
+      }
+    ];
+
+    bidderRequest = {
+      bidderCode: 'valuad',
+      auctionId: 'auc-id-1',
+      bidderRequestId: 'br-id-1',
+      bids: validBidRequests,
+      refererInfo: {
+        topmostLocation: 'http://test.com/page',
+        ref: 'http://referrer.com',
+        reachedTop: true
+      },
+      timeout: 3000,
+      gdprConsent: {
+        apiVersion: 2,
+        gdprApplies: true,
+        consentString: 'test-consent-string',
+        allowAuctionWithoutConsent: false
+      },
+      uspConsent: '1YN-',
+      ortb2: {
+        regs: {
+          gpp: 'test-gpp-string',
+          gpp_sid: [7],
+          ext: {
+            dsa: { behalf: 'advertiser', paid: 'advertiser' }
+          }
+        },
+        site: {
+          ext: {
+            data: { pageType: 'article' }
+          }
+        },
+        device: {
+          w: 1920,
+          h: 1080,
+          language: 'en-US'
+        }
+      }
+    };
+  });
+
+  beforeEach(function () {
+    sandbox = sinon.sandbox.create();
+    clock = sinon.useFakeTimers();
+
+    // Stub utility functions
+    sandbox.stub(utils, 'getWindowTop').returns({
+      location: { href: 'http://test.com/page' },
+      document: {
+        referrer: 'http://referrer.com',
+        documentElement: {
+          clientWidth: 1200,
+          scrollHeight: 2000,
+          scrollWidth: 1200
+        }
+      },
+      innerWidth: 1200,
+      innerHeight: 800,
+      screen: { width: 1920, height: 1080 },
+      pageXOffset: 0,
+      pageYOffset: 0
+    });
+
+    sandbox.stub(utils, 'getWindowSelf').returns({
+      location: { href: 'http://test.com/page' },
+      document: {
+        referrer: 'http://referrer.com',
+        documentElement: {
+          clientWidth: 1200,
+          scrollHeight: 2000,
+          scrollWidth: 1200
+        }
+      },
+      innerWidth: 1200,
+      innerHeight: 800,
+      screen: { width: 1920, height: 1080 },
+      pageXOffset: 0,
+      pageYOffset: 0
+    });
+
+    sandbox.stub(utils, 'canAccessWindowTop').returns(true);
+    sandbox.stub(utils, 'getDNT').returns(false);
+    sandbox.stub(utils, 'generateUUID').returns('test-uuid');
+
+    sandbox.stub(refererDetection, 'parseDomain').returns('test.com');
+
+    sandbox.stub(gptUtils, 'getGptSlotInfoForAdUnitCode').returns({
+      gptSlot: '/123/adunit',
+      divId: 'div-gpt-ad-123'
+    });
+
+    sandbox.stub(config, 'getConfig').withArgs('coppa').returns(false);
+
+    sandbox.stub(BoundingClientRect, 'getBoundingClientRect').returns({
+      left: 10,
+      top: 20,
+      right: 310,
+      bottom: 270,
+      width: 300,
+      height: 250
+    });
+
+    requestToServer = spec.buildRequests(validBidRequests, bidderRequest)[0];
+  });
+
+  afterEach(function () {
+    sandbox.restore();
+    clock.restore();
+  });
+
+  describe('inherited functions', function () {
+    it('should exist and be a function', function () {
+      expect(adapter.callBids).to.exist.and.to.be.a('function');
+    });
+  });
+
+  describe('isBidRequestValid', function () {
+    let bid = {
+      bidder: 'valuad',
+      params: {
+        placementId: 'test-placement-id'
+      },
+      adUnitCode: 'adunit-code',
+      mediaTypes: {
+        [BANNER]: {
+          sizes: [[300, 250], [300, 600]]
+        }
+      },
+      bidId: '30b31c1838de1e',
+      bidderRequestId: '22edbae2733bf6',
+      auctionId: '1d1a030790a475',
+    };
+
+    it('should return true for a valid banner bid request', function () {
+      expect(spec.isBidRequestValid(bid)).to.equal(true);
+    });
+
+    it('should return false when placementId is missing', function () {
+      let invalidBid = deepClone(bid);
+      delete invalidBid.params.placementId;
+      expect(spec.isBidRequestValid(invalidBid)).to.equal(false);
+    });
+
+    it('should return false when params are missing', function () {
+      let invalidBid = deepClone(bid);
+      delete invalidBid.params;
+      expect(spec.isBidRequestValid(invalidBid)).to.equal(false);
+    });
+
+    it('should return false when bidId is missing', function () {
+      let invalidBid = deepClone(bid);
+      delete invalidBid.bidId;
+      expect(spec.isBidRequestValid(invalidBid)).to.equal(false);
+    });
+
+    it('should return false when mediaTypes is missing', function () {
+      let invalidBid = deepClone(bid);
+      delete invalidBid.mediaTypes;
+      expect(spec.isBidRequestValid(invalidBid)).to.equal(false);
+    });
+
+    it('should return false when banner sizes are missing', function () {
+      let invalidBid = deepClone(bid);
+      delete invalidBid.mediaTypes[BANNER].sizes;
+      expect(spec.isBidRequestValid(invalidBid)).to.equal(false);
+    });
+  });
+
+  describe('buildRequests', function () {
+    it('should return a valid server request object', function () {
+      expect(requestToServer).to.exist;
+      expect(requestToServer).to.be.an('object');
+      expect(requestToServer.method).to.equal('POST');
+      expect(requestToServer.url).to.equal(ENDPOINT);
+      expect(requestToServer.data).to.be.a('object');
+    });
+
+    it('should build a correct ORTB request payload', function () {
+      const payload = requestToServer.data;
+
+      expect(payload.id).to.be.a('string');
+      expect(payload.imp).to.be.an('array').with.lengthOf(1);
+      expect(payload.cur).to.deep.equal(['USD']);
+      expect(payload.tmax).to.equal(bidderRequest.timeout);
+
+      expect(payload.site).to.exist;
+      expect(payload.site.ext.data.pageType).to.equal('article');
+
+      expect(payload.device).to.exist;
+      expect(payload.device.language).to.equal('en-US');
+      expect(payload.device.js).to.equal(1);
+      expect(payload.device.w).to.equal(1920);
+      expect(payload.device.h).to.equal(1080);
+
+      expect(payload.regs).to.exist;
+      expect(payload.regs.gdpr).to.equal(1);
+      expect(payload.regs.coppa).to.equal(0);
+      expect(payload.regs.us_privacy).to.equal(bidderRequest.uspConsent);
+      expect(payload.regs.ext.gdpr_conset).to.equal(bidderRequest.gdprConsent.consentString);
+      expect(payload.regs.ext.gpp).to.equal(bidderRequest.ortb2.regs.gpp);
+      expect(payload.regs.ext.gppSid).to.deep.equal(bidderRequest.ortb2.regs.gpp_sid);
+      expect(payload.regs.ext.dsa).to.deep.equal(bidderRequest.ortb2.regs.ext.dsa);
+
+      expect(payload.ext.params).to.deep.equal(validBidRequests[0].params);
+
+      const imp = payload.imp[0];
+      expect(imp.id).to.equal(validBidRequests[0].bidId);
+      expect(imp.banner).to.exist;
+      expect(imp.banner.format).to.be.an('array').with.lengthOf(2);
+      expect(imp.banner.format[0]).to.deep.equal({ w: 300, h: 250 });
+    });
+
+    it('should include schain if present', function () {
+      let bidWithSchain = deepClone(validBidRequests);
+      bidWithSchain[0].schain = { ver: '1.0', complete: 1, nodes: [] };
+      let reqWithSchain = deepClone(bidderRequest);
+      reqWithSchain.bids = bidWithSchain;
+
+      const request = spec.buildRequests(bidWithSchain, reqWithSchain);
+      const payload = request[0].data;
+      expect(payload.source.ext.schain).to.deep.equal(bidWithSchain[0].schain);
+    });
+
+    it('should include eids if present', function () {
+      let bidWithEids = deepClone(validBidRequests);
+      bidWithEids[0].userIdAsEids = [{ source: 'pubcid.org', uids: [{ id: 'test-pubcid' }] }];
+      let reqWithEids = deepClone(bidderRequest);
+      reqWithEids.bids = bidWithEids;
+
+      const request = spec.buildRequests(bidWithEids, reqWithEids);
+      const payload = request[0].data;
+      expect(payload.user.ext.eids).to.deep.equal(bidWithEids[0].userIdAsEids);
+    });
+
+    it('should handle floors correctly', function () {
+      let bidWithFloor = deepClone(validBidRequests);
+      bidWithFloor[0].getFloor = sandbox.stub().returns({ currency: 'USD', floor: 1.50 });
+      let reqWithFloor = deepClone(bidderRequest);
+      reqWithFloor.bids = bidWithFloor;
+
+      const request = spec.buildRequests(bidWithFloor, reqWithFloor);
+      const payload = request[0].data;
+      expect(payload.imp[0].bidfloor).to.equal(1.50);
+      expect(payload.imp[0].bidfloorcur).to.equal('USD');
+      sinon.assert.calledWith(bidWithFloor[0].getFloor, { currency: 'USD', mediaType: BANNER, size: [300, 250] });
+    });
+  });
+
+  describe('interpretResponse', function () {
+    let serverResponse;
+
+    beforeEach(function() {
+      serverResponse = {
+        body: {
+          id: 'test-response-id',
+          seatbid: [
+            {
+              seat: 'valuad',
+              bid: [
+                {
+                  id: 'test-bid-id',
+                  impid: 'bid-id-1',
+                  price: 1.50,
+                  adm: '<div id="ad">Test Ad</div>',
+                  crid: 'creative-id-1',
+                  mtype: 1,
+                  w: 300,
+                  h: 250,
+                  adomain: ['advertiser.com'],
+                  ext: {
+                    prebid: {
+                      type: BANNER
+                    }
+                  }
+                }
+              ]
+            }
+          ],
+          cur: 'USD',
+          ext: {
+            valuad: { serverInfo: 'some data' }
+          }
+        }
+      };
+    });
+
+    it('should return an array of valid bid responses', function () {
+      expect(requestToServer).to.exist;
+      const bids = spec.interpretResponse(serverResponse, requestToServer);
+
+      expect(bids).to.be.an('array').with.lengthOf(1);
+      const bid = bids[0];
+
+      expect(bid.requestId).to.equal('bid-id-1');
+      expect(bid.cpm).to.equal(1.50);
+      expect(bid.currency).to.equal('USD');
+      expect(bid.width).to.equal(300);
+      expect(bid.height).to.equal(250);
+      expect(bid.ad).to.equal('<div id="ad">Test Ad</div>');
+      expect(bid.creativeId).to.equal('creative-id-1');
+      expect(bid.netRevenue).to.equal(true);
+      expect(bid.ttl).to.equal(30);
+      expect(bid.mediaType).to.equal(BANNER);
+      expect(bid.meta.advertiserDomains).to.deep.equal(['advertiser.com']);
+      expect(bid.vid).to.equal('test-placement-id-1');
+    });
+
+    it('should return an empty array if seatbid is missing', function () {
+      let responseNoSeatbid = deepClone(serverResponse);
+      delete responseNoSeatbid.body.seatbid;
+      const bids = spec.interpretResponse(responseNoSeatbid, requestToServer);
+      expect(bids).to.be.an('array').with.lengthOf(0);
+    });
+
+    it('should return an empty array if bid array is empty', function () {
+      let responseEmptyBid = deepClone(serverResponse);
+      responseEmptyBid.body.seatbid[0].bid = [];
+      const bids = spec.interpretResponse(responseEmptyBid, requestToServer);
+      expect(bids).to.be.an('array').with.lengthOf(0);
+    });
+
+    it('should throw error if response body is missing', function () {
+      let responseNoBody = { body: null };
+      const fn = () => spec.interpretResponse(responseNoBody, requestToServer);
+      expect(fn).to.throw();
+    });
+  });
+
+  describe('getUserSyncs', function () {
+    let serverResponses;
+
+    beforeEach(function() {
+      serverResponses = [
+        {
+          body: {
+            id: 'test-response-id',
+            userSyncs: [
+              { type: 'iframe', url: 'https://sync.example.com/iframe?id=1' },
+              { type: 'image', url: 'https://sync.example.com/pixel?id=2' }
+            ]
+          }
+        }
+      ];
+    });
+
+    it('should return correct sync objects if server response has userSyncs', function () {
+      const syncs = spec.getUserSyncs({}, serverResponses);
+      expect(syncs).to.be.an('array').with.lengthOf(2);
+      expect(syncs[0]).to.deep.equal({ type: 'iframe', url: 'https://sync.example.com/iframe?id=1' });
+      expect(syncs[1]).to.deep.equal({ type: 'image', url: 'https://sync.example.com/pixel?id=2' });
+    });
+
+    it('should return false if server response is empty', function () {
+      const syncs = spec.getUserSyncs({}, []);
+      expect(syncs).to.be.false;
+    });
+
+    it('should return false if server response body is empty', function () {
+      const syncs = spec.getUserSyncs({}, [{ body: '' }]);
+      expect(syncs).to.be.false;
+    });
+
+    it('should return false if userSyncs array is missing in response body', function () {
+      let responseNoSyncs = deepClone(serverResponses);
+      delete responseNoSyncs[0].body.userSyncs;
+      const syncs = spec.getUserSyncs({}, responseNoSyncs);
+      expect(syncs).to.be.false;
+    });
+
+    it('should return false if userSyncs array is empty', function () {
+      let responseEmptySyncs = deepClone(serverResponses);
+      responseEmptySyncs[0].body.userSyncs = [];
+      const syncs = spec.getUserSyncs({}, responseEmptySyncs);
+      expect(syncs).to.be.an('array').with.lengthOf(0);
+    });
+  });
+
+  describe('onBidWon', function () {
+    let triggerPixelStub;
+    let bidWonEvent;
+    let sandbox;
+
+    beforeEach(function () {
+      sandbox = sinon.sandbox.create();
+      triggerPixelStub = sandbox.stub(utils, 'triggerPixel');
+
+      bidWonEvent = {
+        adUnitCode: 'adunit-code-1',
+        adUnitId: 'adunit-id-1',
+        auctionId: 'auc-id-1',
+        bidder: 'valuad',
+        cpm: 1.50,
+        currency: 'USD',
+        originalCpm: 1.50,
+        originalCurrency: 'USD',
+        size: '300x250',
+        vbid: 'server-generated-vbid',
+        vid: 'test-placement-id-1',
+      };
+    });
+
+    afterEach(function () {
+      sandbox.restore();
+    });
+
+    it('should call triggerPixel with the correct URL and encoded data', function () {
+      spec.onBidWon(bidWonEvent);
+
+      const expectedData = {
+        adUnitCode: bidWonEvent.adUnitCode,
+        adUnitId: bidWonEvent.adUnitId,
+        auctionId: bidWonEvent.auctionId,
+        bidder: bidWonEvent.bidder,
+        cpm: bidWonEvent.cpm,
+        currency: bidWonEvent.currency,
+        originalCpm: bidWonEvent.originalCpm,
+        originalCurrency: bidWonEvent.originalCurrency,
+        size: bidWonEvent.size,
+        vbid: bidWonEvent.vbid,
+        vid: bidWonEvent.vid,
+      };
+      const expectedEncodedData = btoa(JSON.stringify(expectedData));
+      const expectedUrl = `${WON_URL}?b=${expectedEncodedData}`;
+
+      sinon.assert.calledOnce(triggerPixelStub);
+      sinon.assert.calledWith(triggerPixelStub, expectedUrl);
+    });
+
+    it('should handle missing optional properties in bid object gracefully', function () {
+      let minimalBid = {
+        adUnitCode: 'adunit-code-2',
+        auctionId: 'auc-id-2',
+        bidder: 'valuad',
+        cpm: 2.00,
+        currency: 'USD',
+        size: '728x90'
+      };
+
+      spec.onBidWon(minimalBid);
+
+      const expectedData = {
+        adUnitCode: minimalBid.adUnitCode,
+        adUnitId: undefined,
+        auctionId: minimalBid.auctionId,
+        bidder: minimalBid.bidder,
+        cpm: minimalBid.cpm,
+        currency: minimalBid.currency,
+        originalCpm: undefined,
+        originalCurrency: undefined,
+        size: minimalBid.size,
+        vbid: undefined,
+        vid: undefined,
+      };
+      const expectedEncodedData = btoa(JSON.stringify(expectedData));
+      const expectedUrl = `${WON_URL}?b=${expectedEncodedData}`;
+
+      sinon.assert.calledOnce(triggerPixelStub);
+      sinon.assert.calledWith(triggerPixelStub, expectedUrl);
+    });
+  });
+});