diff --git a/integrationExamples/gpt/insurads.html b/integrationExamples/gpt/insurads.html
index 92f6b7df8b2..18af67f4bcb 100644
--- a/integrationExamples/gpt/insurads.html
+++ b/integrationExamples/gpt/insurads.html
@@ -5,7 +5,7 @@
     <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
     <script>
         var FAILSAFE_TIMEOUT = 5300;
-        var PREBID_TIMEOUT = 2000;
+        var PREBID_TIMEOUT = 5000;
 
         var adUnits = [{
             code: 'div-gpt-ad-1460505748561-0',
@@ -41,6 +41,17 @@
             pbjs.setConfig({
                 enableTIDs: true,
                 debug: true, // use only for testing, remove in production
+                // Uncomment the following to test InsurAds real-time data integration with your adapter
+                // realTimeData: {
+                //     auctionDelay: 1000,
+                //     dataProviders: [{
+                //         name: 'insuradsRtd',
+                //         waitForIt: true,
+                //         params: {
+                //             publicId: 'ALIYJZJD'
+                //         }
+                //     }]
+                // }
             });
 
             // You can set up gzip compression like so, and the adapter will use this setting when sending bid requests
@@ -51,10 +62,10 @@
             //     }
             // });
 
-            
+
             pbjs.bidderSettings = {
                 insurads: {
-                    storageAllowed : true
+                    storageAllowed: true
                 }
             }
 
diff --git a/modules/.submodules.json b/modules/.submodules.json
index c0e972f3c5d..4998f5f468d 100644
--- a/modules/.submodules.json
+++ b/modules/.submodules.json
@@ -98,6 +98,7 @@
       "hadronRtdProvider",
       "humansecurityRtdProvider",
       "iasRtdProvider",
+      "insuradsRtdProvider",
       "imRtdProvider",
       "intersectionRtdProvider",
       "jwplayerRtdProvider",
diff --git a/modules/insuradsBidAdapter.ts b/modules/insuradsBidAdapter.ts
index 30f506118b7..e0aaf419f97 100644
--- a/modules/insuradsBidAdapter.ts
+++ b/modules/insuradsBidAdapter.ts
@@ -4,7 +4,7 @@ import { AdapterRequest, BidderSpec, registerBidder } from '../src/adapters/bidd
 import { BANNER, NATIVE, VIDEO } from '../src/mediaTypes.js';
 import { ortbConverter } from '../libraries/ortbConverter/converter.js'
 
-import { interpretResponse, enrichImp, enrichRequest, getAmxId, getLocalStorageFunctionGenerator, getUserSyncs } from '../libraries/nexx360Utils/index.js';
+import { interpretResponse as nexxInterpretResponse, enrichImp, enrichRequest, getAmxId, getLocalStorageFunctionGenerator, getUserSyncs } from '../libraries/nexx360Utils/index.js';
 import { getBoundingClientRect } from '../libraries/boundingClientRect/boundingClientRect.js';
 import { BidRequest, ClientBidderRequest } from '../src/adapterManager.js';
 import { ORTBImp, ORTBRequest } from '../src/prebid.public.js';
@@ -36,11 +36,12 @@ type InsurAdsBidParams = RequireAtLeastOne<{
   allBids?: boolean;
   customId?: string;
   bidders?: Record<string, unknown>;
+  rtdData?: Record<string, unknown>;
 }, "tagId" | "placement">;
 
 declare module '../src/adUnits' {
   interface BidderParams {
-    ['nexx360']: InsurAdsBidParams;
+    ['insurads']: InsurAdsBidParams;
   }
 }
 
@@ -82,6 +83,11 @@ const converter = ortbConverter({
       deepSetValue(imp, 'ext.dimensions.cssMaxW', slotEl.style?.maxWidth);
       deepSetValue(imp, 'ext.dimensions.cssMaxH', slotEl.style?.maxHeight);
     }
+    if (bidRequest.params.rtdData) {
+      deepSetValue(imp, 'ext.rtdData', bidRequest.params.rtdData);
+      delete bidRequest.params.rtdData;
+    }
+
     deepSetValue(imp, 'ext.nexx360', bidRequest.params);
     deepSetValue(imp, 'ext.nexx360.divId', divId);
     if (bidRequest.params.adUnitPath) deepSetValue(imp, 'ext.adUnitPath', bidRequest.params.adUnitPath);
@@ -96,6 +102,24 @@ const converter = ortbConverter({
   },
 });
 
+function getRtdTargetingFromRequest(request: AdapterRequest): Record<string, string> {
+  const targeting: Record<string, string> = {};
+  const imps = request?.data?.imp;
+  if (!Array.isArray(imps)) return targeting;
+
+  for (const imp of imps) {
+    const rtdData = imp?.ext?.rtdData;
+    if (!rtdData || typeof rtdData !== 'object') continue;
+
+    for (const [key, value] of Object.entries(rtdData)) {
+      if (value === null || value === undefined) continue;
+      targeting[key] = String(value);
+    }
+  }
+
+  return targeting;
+}
+
 const isBidRequestValid = (bid: BidRequest<typeof BIDDER_CODE>): boolean => {
   if (bid.params.adUnitName && (typeof bid.params.adUnitName !== 'string' || bid.params.adUnitName === '')) {
     logError('bid.params.adUnitName needs to be a string');
@@ -136,6 +160,25 @@ const buildRequests = (
   return adapterRequest;
 }
 
+const interpretResponse = (serverResponse, request) => {
+  const responses: any[] = nexxInterpretResponse(serverResponse) as any;
+  const rtdTargeting = getRtdTargetingFromRequest(request);
+
+  if (!rtdTargeting || Object.keys(rtdTargeting).length === 0) {
+    return responses;
+  }
+
+  return responses.map((bidResponse) => {
+    return {
+      ...bidResponse,
+      adserverTargeting: {
+        ...(bidResponse?.adserverTargeting || {}),
+        ...rtdTargeting,
+      }
+    };
+  });
+};
+
 export const spec: BidderSpec<typeof BIDDER_CODE> = {
   code: BIDDER_CODE,
   gvlid: GVLID,
@@ -143,7 +186,7 @@ export const spec: BidderSpec<typeof BIDDER_CODE> = {
   isBidRequestValid,
   buildRequests,
   interpretResponse,
-  getUserSyncs,
+  getUserSyncs
 };
 
 registerBidder(spec);
diff --git a/modules/insuradsRtdProvider.md b/modules/insuradsRtdProvider.md
new file mode 100644
index 00000000000..8d4b3980bfc
--- /dev/null
+++ b/modules/insuradsRtdProvider.md
@@ -0,0 +1,61 @@
+## InsurAds Real-time Data Submodule
+
+The [InsurAds](https://insurads.com) real-time data module in Prebid enables publishers to leverage
+contextual targeting and audience segmentation capabilities. This module provides real-time
+key-value targeting data that seamlessly integrates into your existing Prebid deployment,
+helping you maximize your advertising strategies.
+
+## Building Prebid with InsurAds Support
+
+Compile the InsurAds RTD module into your Prebid build:
+
+`gulp serve --modules=rtdModule,insuradsBidAdapter,insuradsRtdProvider`
+
+Please visit https://insurads.com/ for more information.
+
+```javascript
+pbjs.setConfig({
+    ...
+    realTimeData: {
+        auctionDelay: 1000,
+        dataProviders: [{
+            name: 'insuradsRtd',
+            waitForIt: true,
+            params: {
+                publicId: 'YOUR_PUBLIC_ID',
+                timeout: 1000
+            }
+        }]
+    }
+    ...
+});
+```
+
+### Parameter Descriptions for the InsurAds Configuration Section
+
+| Name              | Type    | Description                                                               | Notes                    |
+|:------------------|:--------|:--------------------------------------------------------------------------|:-------------------------|
+| name              | String  | Real time data module name                                                | Always 'insuradsRtd'     |
+| waitForIt         | Boolean | When true, delays the auction until this provider calls back (bounded by `auctionDelay` / `params.timeout`) | Optional. Defaults to false |
+| params            | Object  |                                                                           |                          |
+| params.publicId   | String  | This is the Public ID value obtained from InsurAds                        | Required                 |
+| params.timeout    | Number  | Max time (ms) to wait for the InsurAds API response before continuing the auction without enrichment | Optional. Defaults to 1000 |
+
+## Testing
+
+To view an example of InsurAds RTD provider:
+
+`gulp serve --modules=rtdModule,insuradsBidAdapter,insuradsRtdProvider`
+
+and then point your browser at:
+
+`http://localhost:9999/integrationExamples/gpt/insurads.html`
+
+## How It Works
+
+The InsurAds RTD provider:
+
+1. Fetches contextual targeting data from the InsurAds API using your `publicId`
+2. Stores the returned key-values internally
+3. Enriches bid requests for the `insurads` bidder by attaching the key-values onto `bid.params.rtdData`
+4. Leaves other bidders unchanged
diff --git a/modules/insuradsRtdProvider.ts b/modules/insuradsRtdProvider.ts
new file mode 100644
index 00000000000..1ec232326fe
--- /dev/null
+++ b/modules/insuradsRtdProvider.ts
@@ -0,0 +1,126 @@
+import { submodule } from '../src/hook.js';
+import { logInfo } from '../src/utils.js'
+import { fetch } from '../src/ajax.js';
+import type { RtdProviderSpec } from './rtdModule/spec.ts';
+
+/**
+ * @typedef {import('../modules/rtdModule/index.js').RtdSubmodule} RtdSubmodule
+ */
+
+const SERVER_IP = 'https://services.insurads.com';
+const MODULE_NAME = 'insuradsRtd';
+const ENDPOINT = `${SERVER_IP}/core/init/prebid`;
+const LOG_PREFIX = 'insurads Rtd: ';
+const GVLID = 596;
+
+// Internal state to store keyValues
+let keyValues = {};
+let apiCallPromise = Promise.resolve();
+
+declare module './rtdModule/spec.ts' {
+  interface ProviderConfig {
+    insuradsRtd: {
+      params: {
+        publicId: string;
+        timeout?: number;
+      };
+    };
+  }
+}
+
+export const insuradsRtdProvider: RtdProviderSpec<'insuradsRtd'> = {
+  name: MODULE_NAME,
+  gvlid: GVLID,
+  init: (config, userConsent) => {
+    const publicId = config?.params?.publicId;
+
+    if (typeof publicId !== 'string' || publicId.trim().length === 0) {
+      logInfo(LOG_PREFIX + 'publicId is required and must be a non-empty string');
+      return false;
+    }
+
+    // Reset keyValues to avoid stale values after failed/empty response
+    keyValues = {};
+
+    // Start fetch immediately without blocking init
+    apiCallPromise = makeApiCall(publicId);
+
+    logInfo(LOG_PREFIX + 'submodule init', config, userConsent);
+    return true;
+  },
+  getBidRequestData: (reqBidsConfigObj, callback, config, userConsent) => {
+    logInfo(LOG_PREFIX + 'submodule getBidRequestData', reqBidsConfigObj, config, userConsent);
+
+    // Wait for API call to complete before enriching bid requests
+    const timeout = config?.params?.timeout || 1000; // Default 1 second timeout
+    const timeoutPromise = new Promise((resolve) => setTimeout(resolve, timeout));
+
+    Promise.race([apiCallPromise, timeoutPromise])
+      .then(() => {
+        // Enrich bid requests with RTD data for insurads bidder
+        if (keyValues && Object.keys(keyValues).length > 0) {
+          reqBidsConfigObj.adUnits.forEach(adUnit => {
+            adUnit.bids.forEach(bid => {
+              if (bid.bidder === 'insurads') {
+                // Add RTD data to bid params so it can be accessed by the adapter
+                bid.params = bid.params || {};
+
+                (bid.params as any).rtdData = keyValues;
+                logInfo(LOG_PREFIX + 'Enriched bid request for insurads', (bid.params as any).rtdData);
+              }
+            });
+          });
+        } else {
+          logInfo(LOG_PREFIX + 'No keyValues available for bid enrichment');
+        }
+
+        callback();
+      })
+      .catch((_e) => {
+        logInfo(LOG_PREFIX + 'Error waiting for API call');
+        callback();
+      });
+  },
+};
+
+async function makeApiCall(publicId: string) {
+  const currentUrl = encodeURIComponent(location.href);
+
+  try {
+    const response = await fetch(`${ENDPOINT}/${publicId}?url=${currentUrl}`, {
+      method: 'GET',
+      headers: {
+        'Content-Type': 'application/json'
+      }
+    });
+    if (!response.ok) {
+      keyValues = {};
+      logInfo(LOG_PREFIX + `Network error: ${response.status} ${response.statusText}, cleared cached values`);
+      return;
+    }
+    if (response.status === 204) {
+      keyValues = {};
+      logInfo(LOG_PREFIX + '204 No Content received, cleared cached values');
+      return;
+    }
+
+    const data = await response.json();
+    if (data && data.keyValues) {
+      keyValues = data.keyValues;
+      logInfo(LOG_PREFIX + 'Received keyValues from endpoint', data.keyValues);
+    } else {
+      keyValues = {};
+      logInfo(LOG_PREFIX + 'No keyValues in response, cleared cached values');
+    }
+  } catch (_e) {
+    keyValues = {};
+    logInfo(LOG_PREFIX + 'API call failed, cleared cached keyValues');
+  }
+}
+
+function beforeInit() {
+  // take actions to get data as soon as possible
+  submodule('realTimeData', insuradsRtdProvider);
+}
+
+beforeInit();
diff --git a/test/spec/modules/insuradsBidAdapter_spec.js b/test/spec/modules/insuradsBidAdapter_spec.js
index 1b321493c56..23a2b33bbaf 100644
--- a/test/spec/modules/insuradsBidAdapter_spec.js
+++ b/test/spec/modules/insuradsBidAdapter_spec.js
@@ -42,7 +42,7 @@ describe('InsurAds bid adapter tests', () => {
     let bannerBid;
     beforeEach(() => {
       bannerBid = {
-        bidder: 'nexx360',
+        bidder: 'insurads',
         mediaTypes: { banner: { sizes: [[300, 250], [300, 600]] } },
         adUnitCode: 'div-1',
         transactionId: '70bdc37e-9475-4b27-8c74-4634bdc2ee66',
@@ -201,7 +201,7 @@ describe('InsurAds bid adapter tests', () => {
     describe('We test with a multiple display bids', () => {
       const sampleBids = [
         {
-          bidder: 'nexx360',
+          bidder: 'insurads',
           params: {
             tagId: 'luvxjvgn',
             divId: 'div-1',
@@ -221,7 +221,7 @@ describe('InsurAds bid adapter tests', () => {
           auctionId: '2e684815-b44e-4e04-b812-56da54adbe74',
         },
         {
-          bidder: 'nexx360',
+          bidder: 'insurads',
           params: {
             placement: 'testPlacement',
             allBids: true,
@@ -241,7 +241,7 @@ describe('InsurAds bid adapter tests', () => {
         }
       ];
       const bidderRequest = {
-        bidderCode: 'nexx360',
+        bidderCode: 'insurads',
         auctionId: '2e684815-b44e-4e04-b812-56da54adbe74',
         bidderRequestId: '359bf8a3c06b2e',
         refererInfo: {
@@ -430,308 +430,141 @@ describe('InsurAds bid adapter tests', () => {
     });
   });
 
-  describe('We test interpretResponse', () => {
-    it('empty response', () => {
-      const response = {
-        body: ''
-      };
-      const output = spec.interpretResponse(response);
-      expect(output.length).to.be.eql(0);
-    });
-    it('banner responses with adm', () => {
-      const response = {
+  describe('interpretResponse()', () => {
+    it('merges rtdData into bidResponse.adserverTargeting', () => {
+      const serverResponse = {
         body: {
-          id: 'a8d3a675-a4ba-4d26-807f-c8f2fad821e0',
           cur: 'USD',
-          seatbid: [
-            {
-              bid: [
-                {
-                  id: '4427551302944024629',
-                  impid: '226175918ebeda',
-                  price: 1.5,
-                  adomain: [
-                    'http://prebid.org',
-                  ],
-                  crid: '98493581',
-                  ssp: 'appnexus',
-                  h: 600,
-                  w: 300,
-                  adm: '<div>TestAd</div>',
-                  cat: [
-                    'IAB3-1',
-                  ],
-                  ext: {
-                    adUnitCode: 'div-1',
-                    mediaType: 'banner',
-                    adUrl: 'https://fast.nexx360.io/cache?uuid=fdddcebc-1edf-489d-880d-1418d8bdc493',
-                    ssp: 'appnexus',
-                  },
-                },
-              ],
-              seat: 'appnexus',
-            },
-          ],
-          ext: {
-            id: 'de3de7c7-e1cf-4712-80a9-94eb26bfc718',
-            cookies: [],
-          },
-        },
+          seatbid: [{
+            bid: [{
+              impid: '44a2706ac3574',
+              price: 1.23,
+              w: 300,
+              h: 250,
+              crid: 'creative-1',
+              adm: '<div>ad</div>',
+              adomain: ['example.com'],
+              ext: { mediaType: 'banner', ssp: 'insurads' }
+            }]
+          }]
+        }
       };
-      const output = spec.interpretResponse(response);
-      const expectedOutput = [{
-        requestId: '226175918ebeda',
-        cpm: 1.5,
-        width: 300,
-        height: 600,
-        creativeId: '98493581',
-        currency: 'USD',
-        netRevenue: true,
-        ttl: 120,
-        mediaType: 'banner',
-        meta: {
-          advertiserDomains: [
-            'http://prebid.org',
-          ],
-          demandSource: 'appnexus',
-        },
-        ad: '<div>TestAd</div>',
-      }];
-      expect(output).to.eql(expectedOutput);
-    });
 
-    it('instream responses', () => {
-      const response = {
-        body: {
-          id: '2be64380-ba0c-405a-ab53-51f51c7bde51',
-          cur: 'USD',
-          seatbid: [
-            {
-              bid: [
-                {
-                  id: '8275140264321181514',
-                  impid: '263cba3b8bfb72',
-                  price: 5,
-                  adomain: [
-                    'appnexus.com',
-                  ],
-                  crid: '97517771',
-                  h: 1,
-                  w: 1,
-                  adm: '<VAST>vast</VAST>',
-                  ext: {
-                    mediaType: 'instream',
-                    ssp: 'appnexus',
-                    adUnitCode: 'video1',
-                  },
-                },
-              ],
-              seat: 'appnexus',
-            },
-          ],
-          ext: {
-            cookies: [],
-          },
-        },
+      const request = {
+        data: {
+          imp: [{
+            id: '44a2706ac3574',
+            ext: {
+              rtdData: {
+                ia_test: 'ia_value'
+              }
+            }
+          }]
+        }
       };
 
-      const output = spec.interpretResponse(response);
-      const expectedOutput = [{
-        requestId: '263cba3b8bfb72',
-        cpm: 5,
-        width: 1,
-        height: 1,
-        creativeId: '97517771',
-        currency: 'USD',
-        netRevenue: true,
-        ttl: 120,
-        mediaType: 'video',
-        meta: { advertiserDomains: ['appnexus.com'], demandSource: 'appnexus' },
-        vastXml: '<VAST>vast</VAST>',
-      }];
-      expect(output).to.eql(expectedOutput);
-    });
-
-    it('outstream responses', () => {
-      const response = {
+      const bids = spec.interpretResponse(serverResponse, request);
+      expect(bids).to.have.length(1);
+      expect(bids[0]).to.have.property('adserverTargeting');
+      expect(bids[0].adserverTargeting).to.include({ ia_test: 'ia_value' });
+    });
+
+    it('does not throw if request is missing', () => {
+      const serverResponse = {
         body: {
-          id: '40c23932-135e-4602-9701-ca36f8d80c07',
           cur: 'USD',
-          seatbid: [
-            {
-              bid: [
-                {
-                  id: '1186971142548769361',
-                  impid: '4ce809b61a3928',
-                  price: 5,
-                  adomain: [
-                    'appnexus.com',
-                  ],
-                  crid: '97517771',
-                  h: 1,
-                  w: 1,
-                  adm: '<VAST>vast</VAST>',
-                  ext: {
-                    mediaType: 'outstream',
-                    ssp: 'appnexus',
-                    adUnitCode: 'div-1',
-                    divId: 'div-1',
-                  },
-                },
-              ],
-              seat: 'appnexus',
-            },
-          ],
-          ext: {
-            cookies: [],
-          },
-        },
+          seatbid: [{
+            bid: [{
+              impid: '44a2706ac3574',
+              price: 1.23,
+              w: 300,
+              h: 250,
+              crid: 'creative-1',
+              adm: '<div>ad</div>',
+              adomain: ['example.com'],
+              ext: { mediaType: 'banner', ssp: 'insurads' }
+            }]
+          }]
+        }
       };
 
-      const output = spec.interpretResponse(response);
-      const expectedOutut = [{
-        requestId: '4ce809b61a3928',
-        cpm: 5,
-        width: 1,
-        height: 1,
-        creativeId: '97517771',
-        currency: 'USD',
-        netRevenue: true,
-        divId: 'div-1',
-        ttl: 120,
-        mediaType: 'video',
-        meta: { advertiserDomains: ['appnexus.com'], demandSource: 'appnexus' },
-        vastXml: '<VAST>vast</VAST>',
-        renderer: output[0].renderer,
-      }];
-      expect(output).to.eql(expectedOutut);
-    });
-
-    it('native responses', () => {
-      const response = {
+      const bids = spec.interpretResponse(serverResponse);
+      expect(bids).to.have.length(1);
+    });
+
+    it('parses multiple bids of different media types', () => {
+      const serverResponse = {
         body: {
-          id: '3c0290c1-6e75-4ef7-9e37-17f5ebf3bfa3',
           cur: 'USD',
-          seatbid: [
-            {
-              bid: [
-                {
-                  id: '6624930625245272225',
-                  impid: '23e11d845514bb',
-                  price: 10,
-                  adomain: [
-                    'prebid.org',
-                  ],
-                  crid: '97494204',
-                  h: 1,
-                  w: 1,
-                  cat: [
-                    'IAB3-1',
-                  ],
-                  ext: {
-                    mediaType: 'native',
-                    ssp: 'appnexus',
-                    adUnitCode: '/19968336/prebid_native_example_1',
-                  },
-                  adm: '{"ver":"1.2","assets":[{"id":1,"img":{"url":"https:\\/\\/vcdn.adnxs.com\\/p\\/creative-image\\/f8\\/7f\\/0f\\/13\\/f87f0f13-230c-4f05-8087-db9216e393de.jpg","w":989,"h":742,"ext":{"appnexus":{"prevent_crop":0}}}},{"id":0,"title":{"text":"This is a Prebid Native Creative"}},{"id":2,"data":{"value":"Prebid.org"}}],"link":{"url":"https:\\/\\/ams3-ib.adnxs.com\\/click?AAAAAAAAJEAAAAAAAAAkQAAAAAAAACRAAAAAAAAAJEAAAAAAAAAkQKZS4ZZl5vVbR6p-A-MwnyTZ7QVkAAAAAOLoyQBtJAAAbSQAAAIAAAC8pM8FnPgWAAAAAABVU0QAVVNEAAEAAQBNXQAAAAABAgMCAAAAALoAURe69gAAAAA.\\/bcr=AAAAAAAA8D8=\\/pp=${AUCTION_PRICE}\\/cnd=%21JBC72Aj8-LwKELzJvi4YnPFbIAQoADEAAAAAAAAkQDoJQU1TMzo2MTM1QNAwSQAAAAAAAPA_UQAAAAAAAAAAWQAAAAAAAAAAYQAAAAAAAAAAaQAAAAAAAAAAcQAAAAAAAAAAeACJAQAAAAAAAAAA\\/cca=OTMyNSNBTVMzOjYxMzU=\\/bn=97062\\/clickenc=http%3A%2F%2Fprebid.org%2Fdev-docs%2Fshow-native-ads.html"},"eventtrackers":[{"event":1,"method":1,"url":"https:\\/\\/ams3-ib.adnxs.com\\/it?an_audit=0&referrer=https%3A%2F%2Ftest.nexx360.io%2Fadapter%2Fnative%2Ftest.html&e=wqT_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-ACrZhI6gIwaHR0cHM6Ly90ZXN0Lm5leHgzNjAuaW8vYWRhcHRlci9uYXRpdmUJH_CaaHRtbIADAIgDAZADAJgDFKADAaoDAMAD4KgByAMA2AMA4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAqAQAsgQMCAAQABgAIAAwADgAuAQAwASA2rgiyAQA0gQOOTMyNSNBTVMzOjYxMzXaBAIIAeAEAPAEvMm-LvoEEgkAAABAPG1IQBEAAACgV8oCQIgFAZgFAKAF______8BBbABqgUkM2MwMjkwYzEtNmU3NS00ZWY3LTllMzctMTdmNWViZjNiZmEzwAUAyQWJFxTwP9IFCQkJDHgAANgFAeAFAfAFmfQh-gUECAAQAJAGAZgGALgGAMEGCSUo8D_QBvUv2gYWChAJERkBAdpg4AYM8gYCCACABwGIBwCgB0HIB6b2BdIHDRVkASYI2gcGAV1oGADgBwDqBwIIAPAHAIoIAhAAlQgAAIA_mAgB&s=ccf63f2e483a37091d2475d895e7cf7c911d1a78&pp=${AUCTION_PRICE}"}]}',
-                },
-              ],
-              seat: 'appnexus',
-            },
-          ],
-          ext: {
-            cookies: [],
-          },
-        },
+          seatbid: [{
+            bid: [{
+              impid: 'imp-banner',
+              price: 0.5,
+              w: 300,
+              h: 250,
+              crid: 'creative-banner',
+              adm: '<div>banner ad</div>',
+              adomain: ['banner.example.com'],
+              ext: { mediaType: 'banner', ssp: 'insurads' }
+            }, {
+              impid: 'imp-video',
+              price: 1.5,
+              w: 640,
+              h: 480,
+              crid: 'creative-video',
+              adm: '<VAST version="3.0"></VAST>',
+              adomain: ['video.example.com'],
+              ext: { mediaType: 'video', ssp: 'insurads' }
+            }, {
+              impid: 'imp-native',
+              price: 0.8,
+              crid: 'creative-native',
+              adm: '{"native":{"assets":[]}}',
+              adomain: ['native.example.com'],
+              ext: { mediaType: 'native', ssp: 'insurads' }
+            }]
+          }]
+        }
       };
 
-      const output = spec.interpretResponse(response);
-      const expectOutput = [{
-        requestId: '23e11d845514bb',
-        cpm: 10,
-        width: 1,
-        height: 1,
-        creativeId: '97494204',
-        currency: 'USD',
-        netRevenue: true,
-        ttl: 120,
-        mediaType: 'native',
-        meta: {
-          advertiserDomains: [
-            'prebid.org',
-          ],
-          demandSource: 'appnexus',
-        },
-        native: {
-          ortb: {
-            ver: '1.2',
-            assets: [
-              {
-                id: 1,
-                img: {
-                  url: 'https://vcdn.adnxs.com/p/creative-image/f8/7f/0f/13/f87f0f13-230c-4f05-8087-db9216e393de.jpg',
-                  w: 989,
-                  h: 742,
-                  ext: {
-                    appnexus: {
-                      prevent_crop: 0,
-                    },
-                  },
-                },
-              },
-              {
-                id: 0,
-                title: {
-                  text: 'This is a Prebid Native Creative',
-                },
-              },
-              {
-                id: 2,
-                data: {
-                  value: 'Prebid.org',
-                },
-              },
-            ],
-            link: {
-              url: 'https://ams3-ib.adnxs.com/click?AAAAAAAAJEAAAAAAAAAkQAAAAAAAACRAAAAAAAAAJEAAAAAAAAAkQKZS4ZZl5vVbR6p-A-MwnyTZ7QVkAAAAAOLoyQBtJAAAbSQAAAIAAAC8pM8FnPgWAAAAAABVU0QAVVNEAAEAAQBNXQAAAAABAgMCAAAAALoAURe69gAAAAA./bcr=AAAAAAAA8D8=/pp=${AUCTION_PRICE}/cnd=%21JBC72Aj8-LwKELzJvi4YnPFbIAQoADEAAAAAAAAkQDoJQU1TMzo2MTM1QNAwSQAAAAAAAPA_UQAAAAAAAAAAWQAAAAAAAAAAYQAAAAAAAAAAaQAAAAAAAAAAcQAAAAAAAAAAeACJAQAAAAAAAAAA/cca=OTMyNSNBTVMzOjYxMzU=/bn=97062/clickenc=http%3A%2F%2Fprebid.org%2Fdev-docs%2Fshow-native-ads.html',
-            },
-            eventtrackers: [
-              {
-                event: 1,
-                method: 1,
-                url: 'https://ams3-ib.adnxs.com/it?an_audit=0&referrer=https%3A%2F%2Ftest.nexx360.io%2Fadapter%2Fnative%2Ftest.html&e=wqT_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-ACrZhI6gIwaHR0cHM6Ly90ZXN0Lm5leHgzNjAuaW8vYWRhcHRlci9uYXRpdmUJH_CaaHRtbIADAIgDAZADAJgDFKADAaoDAMAD4KgByAMA2AMA4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAqAQAsgQMCAAQABgAIAAwADgAuAQAwASA2rgiyAQA0gQOOTMyNSNBTVMzOjYxMzXaBAIIAeAEAPAEvMm-LvoEEgkAAABAPG1IQBEAAACgV8oCQIgFAZgFAKAF______8BBbABqgUkM2MwMjkwYzEtNmU3NS00ZWY3LTllMzctMTdmNWViZjNiZmEzwAUAyQWJFxTwP9IFCQkJDHgAANgFAeAFAfAFmfQh-gUECAAQAJAGAZgGALgGAMEGCSUo8D_QBvUv2gYWChAJERkBAdpg4AYM8gYCCACABwGIBwCgB0HIB6b2BdIHDRVkASYI2gcGAV1oGADgBwDqBwIIAPAHAIoIAhAAlQgAAIA_mAgB&s=ccf63f2e483a37091d2475d895e7cf7c911d1a78&pp=${AUCTION_PRICE}',
-              },
-            ],
-          },
-        },
-      }];
-      expect(output).to.eql(expectOutput);
+      const bids = spec.interpretResponse(serverResponse);
+      expect(bids).to.be.an('array');
+      expect(bids).to.have.length(3);
+      const cpms = bids.map(bid => bid.cpm);
+      expect(cpms).to.include(0.5);
+      expect(cpms).to.include(1.5);
+      expect(cpms).to.include(0.8);
+    });
+
+    it('returns an empty array for an empty or malformed response body', () => {
+      const emptyResponse = { body: {} };
+      const noBodyResponse = {};
+
+      const bidsFromEmpty = spec.interpretResponse(emptyResponse);
+      const bidsFromNoBody = spec.interpretResponse(noBodyResponse);
+
+      expect(bidsFromEmpty).to.be.an('array').that.has.length(0);
+      expect(bidsFromNoBody).to.be.an('array').that.has.length(0);
     });
   });
 
   describe('getUserSyncs()', () => {
-    const response = { body: { cookies: [] } };
-    it('Verifies user sync without cookie in bid response', () => {
-      const syncs = spec.getUserSyncs({}, [response], DEFAULT_OPTIONS.gdprConsent, DEFAULT_OPTIONS.uspConsent);
-      expect(syncs).to.eql([]);
-    });
-    it('Verifies user sync with cookies in bid response', () => {
-      response.body.ext = {
-        cookies: [{ 'type': 'image', 'url': 'http://www.cookie.sync.org/' }]
+    it('returns an empty array when all user sync types are disabled', () => {
+      const syncOptions = {
+        iframeEnabled: false,
+        pixelEnabled: false
+      };
+      const syncs = spec.getUserSyncs(syncOptions, []);
+      expect(syncs).to.be.an('array').that.has.length(0);
+    });
+
+    it('does not throw and returns an array when at least one sync type is enabled', () => {
+      const syncOptions = {
+        iframeEnabled: true,
+        pixelEnabled: false
       };
-      const syncs = spec.getUserSyncs({}, [response], DEFAULT_OPTIONS.gdprConsent);
-      const expectedSyncs = [{ type: 'image', url: 'http://www.cookie.sync.org/' }];
-      expect(syncs).to.eql(expectedSyncs);
-    });
-    it('Verifies user sync with no bid response', () => {
-      var syncs = spec.getUserSyncs({}, null, DEFAULT_OPTIONS.gdprConsent, DEFAULT_OPTIONS.uspConsent);
-      expect(syncs).to.eql([]);
-    });
-    it('Verifies user sync with no bid body response', () => {
-      let syncs = spec.getUserSyncs({}, [], DEFAULT_OPTIONS.gdprConsent, DEFAULT_OPTIONS.uspConsent);
-      expect(syncs).to.eql([]);
-      syncs = spec.getUserSyncs({}, [{}], DEFAULT_OPTIONS.gdprConsent, DEFAULT_OPTIONS.uspConsent);
-      expect(syncs).to.eql([]);
+      const syncs = spec.getUserSyncs(syncOptions, []);
+      expect(syncs).to.be.an('array');
     });
   });
 });
diff --git a/test/spec/modules/insuradsRtdProvider_spec.js b/test/spec/modules/insuradsRtdProvider_spec.js
new file mode 100644
index 00000000000..92a0d68c52b
--- /dev/null
+++ b/test/spec/modules/insuradsRtdProvider_spec.js
@@ -0,0 +1,173 @@
+import { insuradsRtdProvider } from 'modules/insuradsRtdProvider.js';
+import * as ajax from 'src/ajax.js';
+import { config } from 'src/config.js';
+
+const sampleConfig = {
+  name: 'insuradsRtd',
+  waitForIt: true,
+  params: {
+    publicId: 'ALIYJZJD'
+  }
+};
+
+const sampleKeyValues = {
+  'iat-imp': ['1'],
+  'iat-imp-app': ['1'],
+  'iat-app': ['2954']
+};
+
+describe('insuradsRtdProvider', function () {
+  let fetchStub;
+
+  beforeEach(function () {
+    config.resetConfig();
+    fetchStub = sinon.stub(ajax, 'fetch');
+  });
+
+  afterEach(function () {
+    fetchStub.restore();
+  });
+
+  describe('insuradsRtdProvider submodule', function () {
+    it('should have correct module name', function () {
+      expect(insuradsRtdProvider.name).to.equal('insuradsRtd');
+    });
+
+    it('should have correct GVLID', function () {
+      expect(insuradsRtdProvider.gvlid).to.equal(596);
+    });
+  });
+
+  describe('init', function () {
+    it('should return false when publicId is missing', function () {
+      const config = {
+        params: {}
+      };
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return false when publicId is not a string', function () {
+      const config = {
+        params: {
+          publicId: 123
+        }
+      };
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return false when publicId is an object', function () {
+      const config = {
+        params: {
+          publicId: {}
+        }
+      };
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return false when publicId is an empty string', function () {
+      const config = {
+        params: {
+          publicId: ''
+        }
+      };
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return false when publicId is only whitespace', function () {
+      const config = {
+        params: {
+          publicId: '   '
+        }
+      };
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return false when params is missing', function () {
+      const config = {};
+      expect(insuradsRtdProvider.init(config)).to.be.false;
+    });
+
+    it('should return true when publicId is provided', function () {
+      fetchStub.resolves({
+        ok: true,
+        json: () => Promise.resolve({ keyValues: {} })
+      });
+
+      expect(insuradsRtdProvider.init(sampleConfig)).to.be.true;
+    });
+
+    it('should make API call with correct URL', function () {
+      fetchStub.resolves({
+        ok: true,
+        json: () => Promise.resolve({ keyValues: {} })
+      });
+
+      insuradsRtdProvider.init(sampleConfig);
+
+      expect(fetchStub.called).to.be.true;
+      const fetchUrl = fetchStub.getCall(0).args[0];
+      expect(fetchUrl).to.include(`https://services.insurads.com/core/init/prebid/${sampleConfig.params.publicId}`);
+      expect(fetchUrl).to.include('url=');
+    });
+
+    it('should make API call with correct options', function () {
+      fetchStub.resolves({
+        ok: true,
+        json: () => Promise.resolve({ keyValues: {} })
+      });
+
+      insuradsRtdProvider.init(sampleConfig);
+
+      const fetchOptions = fetchStub.getCall(0).args[1];
+      expect(fetchOptions.method).to.equal('GET');
+      expect(fetchOptions.headers['Content-Type']).to.equal('application/json');
+    });
+
+    it('should handle successful API response with keyValues', function (done) {
+      fetchStub.resolves({
+        ok: true,
+        json: () => Promise.resolve({ keyValues: sampleKeyValues })
+      });
+
+      insuradsRtdProvider.init(sampleConfig);
+
+      const reqBidsConfigObj = {
+        adUnits: [{
+          code: 'ad-unit-1',
+          bids: [
+            {
+              bidder: 'insurads',
+              params: { existing: 'keep' }
+            },
+            {
+              bidder: 'someOtherBidder',
+              params: {}
+            }
+          ]
+        }]
+      };
+
+      insuradsRtdProvider.getBidRequestData(reqBidsConfigObj, () => {
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params.rtdData).to.deep.equal(sampleKeyValues);
+        expect(reqBidsConfigObj.adUnits[0].bids[0].params.existing).to.equal('keep');
+        expect(reqBidsConfigObj.adUnits[0].bids[1].params.rtdData).to.equal(undefined);
+        done();
+      }, sampleConfig);
+    });
+
+    it('should handle API error gracefully', function () {
+      fetchStub.rejects(new Error('Network error'));
+
+      expect(insuradsRtdProvider.init(sampleConfig)).to.be.true;
+    });
+
+    it('should handle non-ok response gracefully', function () {
+      fetchStub.resolves({
+        ok: false,
+        status: 404
+      });
+
+      expect(insuradsRtdProvider.init(sampleConfig)).to.be.true;
+    });
+  });
+});