You have goals that you want your visitors to accomplish (e.g., make a purchase, sign up for a newsletter) or metrics you want to improve (e.g., revenue, visit duration, bounce rate). A/B testing lets you test which version leads to the greatest improvement.
- Headline
- Image
- Call to action
- Layout
This is something I'm working on right now... coming soon, for a sneak peak check out ab.js and ab-test-service.