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[FEATURE]: Project Brand Standards #301

@adambkaplan

Description

@adambkaplan

Feature Request

Document brand standards for the community, ensuring we have consistent look and feel across our icons, website, and other media assets.

Context

Based on my conversations with the Harbor maintainers, one of the things missing in the current website is consistent branding. As we consider re-platforming the website (see #298), we should take a moment to document what our brand is.

Key Elements

  • Name of the project and sub-projects in print/text
  • Logo guidance
  • Typefaces for the logo and other assets (site)
  • Color palette
    • Light theme
    • Dark theme

Optional Items

  • Imagery
  • Tone of voice
  • Vision statement: do we simplify the current one?

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