diff --git a/.github/workflows/integration.yaml b/.github/workflows/integration.yaml
index d96d940..418b075 100644
--- a/.github/workflows/integration.yaml
+++ b/.github/workflows/integration.yaml
@@ -3,6 +3,9 @@ name: Integration
 on:
   pull_request:
 
+env:
+  DO_NOT_TRACK: 1
+
 jobs:
   build:
     runs-on: ubuntu-24.04
diff --git a/Controller/InstallController.php b/Controller/InstallController.php
index d3ebd2a..05c3f4e 100644
--- a/Controller/InstallController.php
+++ b/Controller/InstallController.php
@@ -9,6 +9,8 @@
 use Shopware\WebInstaller\Services\RecoveryManager;
 use Shopware\WebInstaller\Services\ReleaseInfoProvider;
 use Shopware\WebInstaller\Services\StreamedCommandResponseGenerator;
+use Shopware\WebInstaller\Services\TrackingEvent;
+use Shopware\WebInstaller\Services\TrackingService;
 use Symfony\Bundle\FrameworkBundle\Controller\AbstractController;
 use Symfony\Component\Filesystem\Filesystem;
 use Symfony\Component\HttpFoundation\Request;
@@ -28,6 +30,7 @@ public function __construct(
         private readonly ReleaseInfoProvider              $releaseInfoProvider,
         private readonly ProjectComposerJsonUpdater       $projectComposerJsonUpdater,
         private readonly LanguageProvider                 $languageProvider,
+        private readonly TrackingService                  $trackingService,
     ) {}
 
     #[Route('/install', name: 'install', defaults: ['step' => 2])]
@@ -45,6 +48,12 @@ public function index(): Response
     public function run(Request $request): StreamedResponse
     {
         $shopwareVersion = $request->query->get('shopwareVersion', '');
+        $trackingId = $request->getSession()->get('trackingId', '');
+
+        $this->trackingService->track(TrackingEvent::InstallStarted, $trackingId, [
+            'shopware_version' => $shopwareVersion,
+        ]);
+
         $folder = $this->recoveryManager->getProjectDir();
 
         $fs = new Filesystem();
@@ -61,7 +70,11 @@ public function run(Request $request): StreamedResponse
             $shopwareVersion
         );
 
-        $finish = function (Process $process) use ($request): void {
+        $finish = function (Process $process) use ($request, $shopwareVersion, $trackingId): void {
+            $this->trackingService->track($process->isSuccessful() ? TrackingEvent::InstallCompleted : TrackingEvent::InstallFailed, $trackingId, [
+                'shopware_version' => $shopwareVersion,
+            ]);
+
             $data = [
                 'success' => $process->isSuccessful(),
             ];
diff --git a/Controller/UpdateController.php b/Controller/UpdateController.php
index e41432e..fbf1ecc 100644
--- a/Controller/UpdateController.php
+++ b/Controller/UpdateController.php
@@ -13,6 +13,8 @@
 use Shopware\WebInstaller\Services\RecoveryManager;
 use Shopware\WebInstaller\Services\ReleaseInfoProvider;
 use Shopware\WebInstaller\Services\StreamedCommandResponseGenerator;
+use Shopware\WebInstaller\Services\TrackingEvent;
+use Shopware\WebInstaller\Services\TrackingService;
 use Symfony\Bundle\FrameworkBundle\Controller\AbstractController;
 use Symfony\Component\HttpFoundation\Request;
 use Symfony\Component\HttpFoundation\Response;
@@ -31,6 +33,7 @@ public function __construct(
         private readonly StreamedCommandResponseGenerator $streamedCommandResponseGenerator,
         private readonly ProjectComposerJsonUpdater $projectComposerJsonUpdater,
         private readonly LanguageProvider $languageProvider,
+        private readonly TrackingService $trackingService,
     ) {}
 
     #[Route('/update', name: 'update', defaults: ['step' => 2], methods: ['GET'])]
@@ -77,7 +80,15 @@ public function run(Request $request): Response
         $version = $request->query->get('shopwareVersion', '');
 
         $shopwarePath = $this->recoveryManager->getShopwareLocation();
+        $currentVersion = $this->recoveryManager->getCurrentShopwareVersion($shopwarePath);
         $composerJsonPath = $shopwarePath . '/composer.json';
+        $trackingId = $request->getSession()->get('trackingId', '');
+
+        $this->trackingService->track(TrackingEvent::UpdateStarted, $trackingId, [
+            'shopware_version_from' => $currentVersion,
+            'shopware_version_to' => $version,
+            'is_flex_project' => $this->recoveryManager->isFlexProject($shopwarePath),
+        ]);
 
         $composerJsonBackup = new FileBackup($composerJsonPath);
         $composerJsonBackup->backup();
@@ -103,10 +114,15 @@ public function run(Request $request): Response
             '--no-scripts',
             '-v',
             '--with-all-dependencies', // update all packages
-        ], function (Process $process) use ($composerJsonBackup): void {
+        ], function (Process $process) use ($composerJsonBackup, $trackingId, $currentVersion, $version): void {
             $process->isSuccessful()
                 ? $composerJsonBackup->remove()
                 : $composerJsonBackup->restore();
+
+            $this->trackingService->track($process->isSuccessful() ? TrackingEvent::UpdateCompleted : TrackingEvent::UpdateFailed, $trackingId, [
+                'shopware_version_from' => $currentVersion,
+                'shopware_version_to' => $version,
+            ]);
         });
     }
 
diff --git a/Listener/TrackingListener.php b/Listener/TrackingListener.php
new file mode 100644
index 0000000..fcd4436
--- /dev/null
+++ b/Listener/TrackingListener.php
@@ -0,0 +1,55 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Shopware\WebInstaller\Listener;
+
+use Shopware\WebInstaller\Services\TrackingEvent;
+use Shopware\WebInstaller\Services\TrackingService;
+use Symfony\Component\EventDispatcher\Attribute\AsEventListener;
+use Symfony\Component\HttpKernel\Event\RequestEvent;
+
+/**
+ * @internal
+ */
+class TrackingListener
+{
+    public function __construct(private readonly TrackingService $trackingService) {}
+
+    #[AsEventListener(RequestEvent::class, priority: 10)]
+    public function __invoke(RequestEvent $event): void
+    {
+        $request = $event->getRequest();
+
+        if (!$event->isMainRequest()) {
+            return;
+        }
+
+        $session = $request->getSession();
+
+        if ($session->has('trackingId')) {
+            return;
+        }
+
+        $trackingId = bin2hex(random_bytes(16));
+        $session->set('trackingId', $trackingId);
+
+        $referer = $request->headers->get('referer', '');
+        $source = 'direct';
+
+        if ($referer !== '') {
+            $path = parse_url($referer, \PHP_URL_PATH);
+
+            if (\is_string($path) && str_contains($path, '/admin')) {
+                $source = 'admin';
+            }
+        }
+
+        $this->trackingService->track(TrackingEvent::Visit, $trackingId, [
+            'source' => $source,
+            'language' => $request->getLocale(),
+            'php_version' => \PHP_VERSION,
+            'os' => \PHP_OS_FAMILY,
+        ]);
+    }
+}
diff --git a/Services/TrackingEvent.php b/Services/TrackingEvent.php
new file mode 100644
index 0000000..b9377d8
--- /dev/null
+++ b/Services/TrackingEvent.php
@@ -0,0 +1,19 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Shopware\WebInstaller\Services;
+
+/**
+ * @internal
+ */
+enum TrackingEvent: string
+{
+    case Visit = 'visit';
+    case InstallStarted = 'install.started';
+    case InstallCompleted = 'install.completed';
+    case InstallFailed = 'install.failed';
+    case UpdateStarted = 'update.started';
+    case UpdateCompleted = 'update.completed';
+    case UpdateFailed = 'update.failed';
+}
diff --git a/Services/TrackingService.php b/Services/TrackingService.php
new file mode 100644
index 0000000..8844fd5
--- /dev/null
+++ b/Services/TrackingService.php
@@ -0,0 +1,50 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Shopware\WebInstaller\Services;
+
+use Composer\Util\Platform;
+
+/**
+ * @internal
+ */
+class TrackingService
+{
+    private const DEFAULT_TRACKING_DOMAIN = 'udp.usage.shopware.io';
+
+    private \Socket|false $socket;
+
+    private string $domain;
+
+    public function __construct()
+    {
+        $this->socket = @socket_create(\AF_INET, \SOCK_DGRAM, \SOL_UDP);
+
+        $domain = Platform::getEnv('SHOPWARE_TRACKING_DOMAIN');
+        $this->domain = $domain !== false ? $domain : self::DEFAULT_TRACKING_DOMAIN;
+    }
+
+    /**
+     * @param array<string, string|int|float|bool> $tags
+     */
+    public function track(TrackingEvent $eventName, string $userId, array $tags = []): void
+    {
+        if (Platform::getEnv('DO_NOT_TRACK') !== false) {
+            return;
+        }
+
+        if ($this->socket === false) {
+            return;
+        }
+
+        $payload = json_encode([
+            'event' => 'web_installer.' . $eventName->value,
+            'tags' => $tags,
+            'user_id' => $userId,
+            'timestamp' => (new \DateTime())->format(\DateTimeInterface::ATOM),
+        ], \JSON_THROW_ON_ERROR);
+
+        @socket_sendto($this->socket, $payload, \strlen($payload), 0, $this->domain, 9000);
+    }
+}
diff --git a/Tests/Controller/InstallControllerTest.php b/Tests/Controller/InstallControllerTest.php
index 2b089f8..42aaa46 100644
--- a/Tests/Controller/InstallControllerTest.php
+++ b/Tests/Controller/InstallControllerTest.php
@@ -13,6 +13,7 @@
 use Shopware\WebInstaller\Services\RecoveryManager;
 use Shopware\WebInstaller\Services\ReleaseInfoProvider;
 use Shopware\WebInstaller\Services\StreamedCommandResponseGenerator;
+use Shopware\WebInstaller\Services\TrackingService;
 use Symfony\Component\DependencyInjection\Container;
 use Symfony\Component\Filesystem\Filesystem;
 use Symfony\Component\HttpFoundation\Request;
@@ -39,7 +40,7 @@ public function testStartPage(): void
         $responseGenerator = $this->createMock(StreamedCommandResponseGenerator::class);
         $responseGenerator->method('runJSON')->willReturn(new StreamedResponse());
 
-        $controller = new InstallController($recovery, $responseGenerator, $this->createMock(ReleaseInfoProvider::class), $this->createMock(ProjectComposerJsonUpdater::class), $this->createMock(LanguageProvider::class));
+        $controller = new InstallController($recovery, $responseGenerator, $this->createMock(ReleaseInfoProvider::class), $this->createMock(ProjectComposerJsonUpdater::class), $this->createMock(LanguageProvider::class), $this->createMock(TrackingService::class));
         $controller->setContainer($this->buildContainer());
 
         $response = $controller->index();
@@ -75,7 +76,7 @@ public function testInstall(): void
             ])
             ->willReturn(new StreamedResponse());
 
-        $controller = new InstallController($recovery, $responseGenerator, $this->createMock(ReleaseInfoProvider::class), $this->createMock(ProjectComposerJsonUpdater::class), $this->createMock(LanguageProvider::class));
+        $controller = new InstallController($recovery, $responseGenerator, $this->createMock(ReleaseInfoProvider::class), $this->createMock(ProjectComposerJsonUpdater::class), $this->createMock(LanguageProvider::class), $this->createMock(TrackingService::class));
         $controller->setContainer($this->buildContainer());
 
         $request = new Request();
@@ -190,7 +191,8 @@ private function createInstallControllerAndRequestAndTemporaryDirectory(
             $responseGenerator,
             $this->createMock(ReleaseInfoProvider::class),
             $this->createMock(ProjectComposerJsonUpdater::class),
-            $this->createMock(LanguageProvider::class)
+            $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $installController->setContainer($this->buildContainer());
 
diff --git a/Tests/Controller/UpdateControllerTest.php b/Tests/Controller/UpdateControllerTest.php
index f3f8552..11cf0e1 100644
--- a/Tests/Controller/UpdateControllerTest.php
+++ b/Tests/Controller/UpdateControllerTest.php
@@ -16,6 +16,7 @@
 use Shopware\WebInstaller\Services\RecoveryManager;
 use Shopware\WebInstaller\Services\ReleaseInfoProvider;
 use Shopware\WebInstaller\Services\StreamedCommandResponseGenerator;
+use Shopware\WebInstaller\Services\TrackingService;
 use Symfony\Component\DependencyInjection\Container;
 use Symfony\Component\Filesystem\Filesystem;
 use Symfony\Component\HttpFoundation\Request;
@@ -48,6 +49,7 @@ public function testRedirectWhenNotInstalled(): void
             $this->createMock(StreamedCommandResponseGenerator::class),
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
 
         $controller->setContainer($this->buildContainer());
@@ -74,6 +76,7 @@ public function testRedirectToFinishWhenNoUpdateThere(): void
             $this->createMock(StreamedCommandResponseGenerator::class),
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -99,6 +102,7 @@ public function testUpdateThereRendersTemplate(): void
             $this->createMock(StreamedCommandResponseGenerator::class),
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -145,6 +149,7 @@ public function testMigrateFlex(): void
             $this->createMock(StreamedCommandResponseGenerator::class),
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
 
         $controller->setContainer($this->buildContainer());
@@ -182,6 +187,7 @@ public function testPrepare(): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -220,6 +226,7 @@ public function testFinishUpdate(): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -277,6 +284,7 @@ public function testUpdateChangesComposerJSON(string $shopwareVersion): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -334,6 +342,7 @@ public function testUpdateToRC(): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -407,6 +416,7 @@ public function testUpdateChangesComposerJSONInTestMode(): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());
 
@@ -457,6 +467,7 @@ public function testResetConfig(): void
             $responseGenerator,
             $this->createMock(ProjectComposerJsonUpdater::class),
             $this->createMock(LanguageProvider::class),
+            $this->createMock(TrackingService::class),
         );
         $controller->setContainer($this->buildContainer());