product
web
The primary users are content editors and marketing staff working in the authenticated Umbraco backoffice. They want a quick, useful understanding of overall traffic and individual page performance without leaving their editorial workspace or learning another analytics platform.
Web Analytics brings insights from Vercel Web Analytics and Plausible into the Umbraco editorial workflow. It gives editors clear site-wide and page-level traffic context where they already manage content, while administrators retain secure control of connections and server-side credentials.
Vercel and Plausible are bundled integrations. Reporting depth adapts to the capabilities and data available from the selected provider, while the editorial experience remains consistent and focused.
Success means that an editor can open Analytics, understand the important traffic signals quickly, and return to their content work without needing to visit a separate analytics suite.
Clear site-wide and page-level insight where editors already work, without exposing credentials or requiring another analytics dashboard.
Native to Umbraco, seamless, clear, trustworthy, simple, and quietly delightful. The interface should feel like a natural part of the backoffice rather than an installed third-party widget.
Avoid the density, configuration burden, and specialist terminology of enterprise analytics platforms such as Google Analytics. The product should not imply that every available dimension or control must be visible at once, and it should never feel like a separate application embedded inside Umbraco.
- Value without detours. Put the traffic insight needed for the current editorial task within immediate reach.
- Native before novel. Use Umbraco's interaction patterns, components, language, and visual hierarchy so the extension feels built in.
- Simple by default. Present the common path first and progressively reveal configuration or reporting depth only when it becomes relevant.
- Trust through clarity. Explain scope, limitations, credentials, errors, and data availability in plain language close to the affected control.
- Delight through fluency. Earn delight through fast feedback, thoughtful defaults, and polished transitions—not decoration or added complexity.
Follow Umbraco's accessible interaction patterns and defaults, including keyboard operation, screen-reader semantics, visible focus, sufficient contrast, reduced-motion support, and clear non-color-only status communication. Do not claim a separate formal conformance level beyond the host product.