diff --git a/src/components/IotHub/IotHubHero.astro b/src/components/IotHub/IotHubHero.astro
index 00cd21993..98d2ab208 100644
--- a/src/components/IotHub/IotHubHero.astro
+++ b/src/components/IotHub/IotHubHero.astro
@@ -673,6 +673,7 @@ const highlights = [
 	import {
 		IOT_HUB_API_URL,
 		IOT_HUB_CATEGORIES,
+		DEFAULT_IOT_HUB_SORT_ID,
 		type IotHubItemType,
 		type ListingView,
 	} from '@models/iot-hub';
@@ -823,6 +824,26 @@ const highlights = [
 			renderState(body!, 'loading', text);
 		}
 
+		let lastTrackedQuery: string | null = null;
+
+		function trackQuery(term: string, resultsCount: number): void {
+			const trimmed = term.trim();
+			if (!trimmed) {
+				lastTrackedQuery = null;
+				return;
+			}
+			if (trimmed === lastTrackedQuery) return;
+			lastTrackedQuery = trimmed;
+			window.dataLayer?.push({
+				event: 'iot_hub_query',
+				search_term: trimmed,
+				search_filters: '',
+				search_results_count: resultsCount,
+				search_surface: 'all',
+				search_sort: DEFAULT_IOT_HUB_SORT_ID,
+			});
+		}
+
 		function runSearch(text: string, force = false): void {
 			if (!force && text === lastQuery) return;
 			lastQuery = text;
@@ -833,6 +854,7 @@ const highlights = [
 			fetchListings(text, abort.signal)
 				.then((items) => {
 					isLoading = false;
+					trackQuery(text, items.length);
 					if (items.length === 0) renderState(body!, 'empty', text);
 					else renderGroups(body!, groupByCategory(items));
 				})