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Data Analytics Portfolio

Hi, I'm Asma Shaik 👋
I am an aspiring Data Analyst with practical experience in SQL, Power BI, and Python.

This repository showcases my end-to-end analytics projects where I work with raw datasets, prepare data, build models, create dashboards, and generate business insights.

My focus is on turning data into clear, decision-support information for stakeholders.


🧰 Technical Skills

Languages & Querying

  • SQL
  • Python

Data Processing

  • Pandas
  • NumPy

Visualization & BI

  • Power BI
  • Matplotlib
  • Seaborn

Concepts

  • Data Cleaning & Transformation
  • Exploratory Data Analysis (EDA)
  • KPI & Trend Analysis
  • Dashboard Design
  • Business Insight Generation

Tools

  • GitHub
  • Jupyter Notebook
  • SQL Server

📂 Repository Structure

Data_Analytics_Portfolio/
│
├── PowerBI_Projects/
├── Python_Projects/
├── SQL_Projects/
└── API_Data_Analysis_Projects/

Each folder contains project-specific datasets, scripts, reports, dashboards, and documentation.


📊 Featured Projects

🔹 Credit Card Financial Analytics (Power BI + SQL)

Goal: Analyze transaction behavior, revenue performance, activation, and delinquency trends.

Highlights:

  • SQL used for schema setup and data staging
  • Power Query for cleaning & shaping
  • DAX measures for KPIs
  • Week-over-Week and Year-to-Date analysis
  • Customer and card segmentation

📁 PowerBI_Projects/Credit_Card_Financial_Analytics


🔹 Superstore Sales Dashboard (Power BI)

Goal: Evaluate sales, profit, and regional/category performance.

Highlights:

  • Time series trend analysis
  • 15-days sales forecasting
  • Regional comparisons
  • Category & sub-category profitability
  • Executive-style interactive dashboard

📁 PowerBI_Projects/superstore_sales_dashboard


🔹 HR Analytics – Employee Performance & Retention (Python)

Goal: Understand workforce patterns and factors affecting retention.

Highlights:

  • Data cleaning with Pandas
  • Exploratory analysis
  • Attrition and demographic insights
  • Business recommendations

📁 Python_Projects/HR_Analytics_Employee_Performance_and_Retention


🔹 Sales Analytics – Diwali Retail (Python)

Goal: Identify purchasing behavior and key revenue drivers during festive sales.

Highlights:

  • Customer segmentation
  • Regional contribution
  • Occupation and age analysis
  • Category performance

📁 Python_Projects/Sales_Analytics_Diwali_Retail


🔹 Weather Data Analysis (API + Python)

Goal: Collect and analyze real-time weather data using an external API.

Highlights:

  • Data extraction from API
  • JSON handling and transformation
  • Trend and condition analysis
  • Data preparation for reporting and visualization

📁 API_Data_Analysis_Projects/Weather_Data_Analysis


🔹 Animal Sleep & Behavior Analysis (Python)

Goal: Explore patterns in animal sleep, lifespan, and biological characteristics.

Highlights:

  • Data exploration and cleaning
  • Comparative species analysis
  • Identification of behavioral trends
  • Insight generation from structured datasets

📁 Python_Projects/Animal_Sleep_Analysis


🔹 Chinook Database Analysis (SQL)

Goal: Practice SQL querying, aggregations, joins, and business reporting.

Highlights:

  • GROUP BY & HAVING
  • Subqueries
  • Customer and revenue insights

📁 SQL_Projects


🚀 What This Portfolio Demonstrates

Through these projects, I demonstrate the ability to:

  • Work with structured and raw datasets
  • Prepare and transform data for analysis
  • Build analytical models
  • Create meaningful dashboards
  • Communicate insights clearly
  • Organize projects using professional repository practices

📫 Let’s Connect

I am actively looking for opportunities as a Junior Data Analyst.

If my work aligns with your needs, I would love to connect and discuss how I can contribute to your team.

About

Portfolio of data analytics projects using Python, SQL, Excel, and Power BI. Focused on real-world datasets, EDA, dashboards, and insights that support business decision-making.

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