LittleIndian team

Paweekorn Soratyathorn
Phakawat Rattanasopa
Pathiti Boonprom
Tinthai Bootseeta
Pichawat Adulwittayakorn

Problem: how might we grow Mobil lubes business without Esso retail station network?

Analytics Solution

• Focus on increasing sales in Northeastern region
• Offer small rewards to new customer
• Offer more promotions to the dedicated customer to maintain their loyalty.

ML Solution

• Random Forest: Churn Prediction
• K-Means Clustering: Customer Segmentation