Business plan & strategy for team discussion#9
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Outlines a phased approach to launching and monetizing NoBet, covering the ads-vs-gift-cards tension, premium tier, and B2B partnership opportunities. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Instead of launching with no tangible rewards (risking early drop-off), introduce a controlled hybrid approach: weekly prize pools for top performers (~R$40/month), one-time milestone rewards, and founding member status. This stretches the R$200 budget across ~5 months while giving users real incentives from day one. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Summary
Action needed
Please comment directly on this PR with your thoughts. There are open questions at the bottom of the doc that need team alignment before we move forward.
The biggest decision: do we agree on launching without gift cards?
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