feat: Ada Zoppi founding legend + Chanel-voice storefront

[SteveSimonson]

Fixes #62

Summary

• Adds Ada Zoppi founding legend as brand canon (docs/brand-origin.md, src/data/brand.ts)
• Rewrites Why page as Chapter One of the house story (1726, Brianza, il libro, motto)
• Sweeps storefront copy into a cool, decisive Chanel-like voice: treat yourself or gift her
• Replaces Campaign / World Edit / Café Edit / Gen / Insert jargon with house series names (The Atelier, Abroad, The Wild, The Carpet, The Café)
• Softens SEO, shop, quiz, reels, watch, product limited-time, and magazine copy
• Keeps a single affiliate disclosure in the footer

Risk

Low — copy and label changes only. Series classifiers updated for new season strings (Abroad). Production direction notes remain in data but are no longer rendered.

Test plan

• /why — full founding legend, motto, CTAs
• Footer — motto mark, one affiliate line only
• Home / Shop / Quiz — no “edit / campaign / gen” jargon
• /vibe/* — series labels The Atelier / Abroad / Wild / Carpet / Café; no Direction block
• /watch + /reels — films language, no Gen/Insert badges
• Magazine flip — Abroad series still appears (classifier fix)
• npx tsc --noEmit green

[SteveSimonson]

Independent review — PR #63 (feature/adazo-origin-brand-voice)

Scope reviewed: full gh pr diff 63 (+ spot-checks on brand.ts, docs/brand-origin.md, Why.tsx, Vibe.tsx series kind, magazine.ts seriesOf, ReelInsertCard / Watch / Reels, Layout footer, seo.ts / seoData.ts).
Typecheck: ./node_modules/.bin/tsc --noEmit → clean (exit 0).

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What lands well

• Founding canon is coherent. docs/brand-origin.md + src/data/brand.ts + /why tell the same story (Ada Zoppi, 1726, Brianza, il libro, motto IT/EN). Why page correctly drops the extra inline affiliate box.
• Series classifiers work after the season rename.
  • campaignSeriesKind / seriesOf: Abroad → world; café / cafe → excluded from magazine (null); carpet / wild / atelier defaults hold.
  • Season inventory: 6 house · 6 Abroad · 6 Wild · 6 Carpet · 6 Café. Magazine builds 6 Abroad spreads + no café spreads.
• Jargon scrub on the high-traffic surfaces is real. Removed/replaced Campaign / World Edit / Café Edit / Gen / insert-size badges from Watch, Reels, ReelInsertCard, magazine labels, home/shop/quiz/SEO. Direction field stays in data (production notes) and is not rendered — good.
• Single affiliate disclosure. Only BRAND.affiliateDisclosure in Layout footer. Why no longer duplicates it.
• No obvious content-hiding regression. Café films still route to the video-first block; carpet/abroad still show; reels still list gen1 archive under house language (“From the archive”).

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Nits (should not block ship)

1. User-facing “Commission tier” still on PDPs
   Five luxury products in src/data/products.ts still render via the Product details table:

   • { label: 'Commission tier', value: 'Luxury Beauty (~10%)' }
     Features were cleaned in this PR; specs were not. Same products also badge Luxury · ~10% and some feature lines still say “High-AOV” / “Very high AOV”; fragrance badges still say Fragrance AOV.
     Shoppers should not see affiliate math. Suggested follow-up: drop commission specs, rewrite badges to house language (Prestige, House pick), scrub AOV from features.

2. Residual “edit” on vibe page
   Vibe.tsx: “Real edits mix personas” — tiny leftover pipeline word amid an otherwise clean series relabel.

3. DRY / consistency (non-blocking)

   • SERIES_LABELS in brand.ts is not consumed by magazine.ts / Vibe.tsx (duplicated switch tables). Fine for now; easy consolidation later.
   • CafeEditSection / GenerationSection are internal names only — OK.
   • selectionWordForPersona(personaId, title) effectively ignores personaId — harmless dead arg.

4. Product concept copy still production-brief tone
   Campaign concept strings remain long editorial briefs (“Full-length quiet-luxury editorial…”). Not the banned jargon list; optional polish if you want Chanel-shorter body copy later.

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Checklist

Check	Result
Remaining “Campaign Edit / Gen N / Insert size / commission tier / Amazon Best Sellers edit” in UI	Mostly clean; commission tier + ~10% badges + AOV still on some PDPs
Abroad → world; Café excluded from magazine	Pass
Unused imports / type errors	tsc clean
Multiple affiliate disclosures	Pass (footer only)
Regressions hiding content / breaking UX	None found

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Verdict

Solid brand-origin + voice pass. The only storefront leaks still in spirit of the PR are commission/AOV product metadata — copy nits, not ship blockers.

VERDICT: APPROVE_WITH_NITS

[SteveSimonson]

Addressed review nits in 54022a1:

• Removed Commission tier / ~10% / AOV from product specs, badges, and feature bullets
• Softened vibe “Real edits mix personas” line

CI green on both commits. Merging with APPROVE_WITH_NITS.