feat: avatar-locked beauty gift guides (SEO wave 1)

[SteveSimonson]

Summary

Ports Kyasi’s gift-guides pattern to Adazo as five catalog-backed beauty listicles with Riviera/rose styling (no Conbal; bamboo/moss tokens).

Closes related gifting SEO wave 1 work for Adazo.

Guides

Slug	Angle	Picks
gifts-for-her	Skincare, hair, fragrance, tools	8
gifts-for-mom	Thoughtful care	7
gifts-for-wife	Prestige + fragrance upgrades	8
self-care-gift-edit	Self-gift ritual	8
gifts-under-50	True under ~$50 beauty only	10

Wiring

• Routes: /gifts, /gifts/:slug
• Nav + footer Gifts
• Home featured rail (up to 5 guides)
• PDP “Also on gift guides” chips
• itemListJsonLd + hub/guide SEO; sitemap + route-meta
• AGENTS.md gifts section

Rules followed

• Catalog slugs validated against products.ts
• giftWhy ~40+ words, gift framing, Amazon shipping FAQ honesty
• Buy on Amazon with rel="sponsored"
• No Conbal (component absent)
• Under-$50 excludes handbags/jewelry

Test plan

• npm run build green
• /gifts hub renders 5 cards; chips jump to guides
• Each /gifts/:slug lists ≥6 products with Amazon CTAs
• Missing slug → not found + link back
• Home shows gift rail; PDP for e.g. laneige-lip-sleeping-mask shows guide chips
• View source / routeMeta includes /gifts and guide paths
• Sitemap lists /gifts + 5 guide URLs

Self-review

See PR comment after open.

[SteveSimonson]

Self-review (wave 1 gift guides)

Checklist

Check	Result
Branch off main (not commit on main)	✅ feature/gifting-seo-wave1
Catalog-backed slugs only	✅ 41 entries / 24 unique; all resolve in products.ts
≥6 products per guide	✅ 8 / 7 / 8 / 8 / 10
gifts-under-50 price discipline	✅ all priceHints ≤ $49.99; no handbags/jewelry
giftWhy gift framing	✅ ~40+ words each; not PDP paste
≥4 FAQs incl. Amazon shipping honesty	✅ shared AMAZON_FAQ + 3 per guide
Brand voice (warm Riviera, no cure claims)	✅ sensory / ritual framing
No Conbal	✅ skipped (component absent)
Design tokens	✅ bamboo/moss/cream (not Kyasi cyan)
Buy on Amazon rel=sponsored	✅ GiftGuide list CTAs
Routes + nav + footer + Home rail + PDP chips	✅
SEO: itemListJsonLd, hub/guide SEO, sitemap, route-meta	✅ 97 sitemap URLs; 111 routeMeta routes
npm run build	✅ green

Minor notes (non-blocking)

• Hero images fall back to first product photo (no /brand/gifts/* assets yet).
• finalizeRouteMeta maps article → website ogType (pre-existing pattern for non-product pages).

VERDICT: APPROVE