I bridge the gap between Business Strategy (BBA in Digital Marketing) and Data Science. I don't just build models; I solve business problems—optimizing marketing ROI, predicting market values, and forecasting trends.
- 🔭 I’m currently working on: End-to-end Machine Learning pipelines for Sales & Marketing optimization.
- 💼 I’m looking for: Roles in Data Analytics, Marketing Analytics, or Business Intelligence.
- 🎓 Education: BBA in Digital Marketing (2022) + Diploma in Data Science.
- Languages: Python, SQL
- Machine Learning: Scikit-Learn, XGBoost, Regression, Classification, Time-Series
- Visualization: Power BI, Matplotlib, Seaborn, Plotly
- Data Ops: Pandas, NumPy, Git/GitHub
| Project | Type | Business Impact |
|---|---|---|
| Digital Marketing Conversion | 🎯 ML + Strategy | Optimized Ad Spend (ROAS) using XGBoost to predict high-intent customers. |
| Telecom Customer Churn | 📊 Power BI | Interactive Dashboard to visualize revenue at risk & customer retention. |
| Used Car Price Prediction | 🚗 Market Value | Built a pricing engine to estimate fair market value for vehicles. |
| NYC Shooting Analysis | 🚨 Public Policy | Classification model to allocate public safety resources efficiently. |
| Mumbai Rainfall Forecast | 🌧️ Time-Series | Forecasting weather patterns to aid city resource planning. |
- 📧 Email: uraj757@gmail.com
- 🔗 LinkedIn: www.linkedin.com/in/utkarshraj25
- 📍 Location: India