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docs(brand): add org logo, wordmark, profile README, sibling README drafts, and marketing site#5

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May 11, 2026
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docs(brand): add org logo, wordmark, profile README, sibling README drafts, and marketing site#5
vamgan merged 4 commits into
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@vamgan vamgan commented May 11, 2026

Introduce a complete AgentDispatch brand kit under brand/:

  • logo-mark{,-light}.svg + wordmark{,-dark}.svg: a "dispatch hub" mark
    (one inbound spoke, glowing core, two outbound spokes to nodes) plus
    horizontal wordmark lockups, for use as the org avatar and as the
    README hero across every repo.
  • profile-readme/profile/: org profile README intended for a .github
    repo at the org level, with shared brand assets co-located.
  • proposed-readmes/: drafts for each sibling repo (core, sdk-js, cli,
    store-sqlite, adapter-aws-agentcore, worker-agentcore,
    adapter-template, docs) using the same hero, navigation, and tone so
    the whole stack reads as one product.
  • website/: zero-build static site (index.html + styles.css +
    script.js + assets/) ready to drop into GitHub Pages, Netlify, or
    Cloudflare Pages. Includes OG image and SVG favicon.
  • README.md (mcp-server root): rewritten as the viral entry point —
    "give your AI assistant a fleet of cloud agents" — referencing the
    new wordmark and tying the package to the rest of the stack.
  • brand/README.md: deployment guide explaining how to publish each
    asset (avatar, .github repo, per-repo READMEs, site) since this
    session only has write access to mcp-server.

claude added 4 commits May 11, 2026 04:44
…rafts, and marketing site

Introduce a complete AgentDispatch brand kit under brand/:

- logo-mark{,-light}.svg + wordmark{,-dark}.svg: a "dispatch hub" mark
  (one inbound spoke, glowing core, two outbound spokes to nodes) plus
  horizontal wordmark lockups, for use as the org avatar and as the
  README hero across every repo.
- profile-readme/profile/: org profile README intended for a .github
  repo at the org level, with shared brand assets co-located.
- proposed-readmes/: drafts for each sibling repo (core, sdk-js, cli,
  store-sqlite, adapter-aws-agentcore, worker-agentcore,
  adapter-template, docs) using the same hero, navigation, and tone so
  the whole stack reads as one product.
- website/: zero-build static site (index.html + styles.css +
  script.js + assets/) ready to drop into GitHub Pages, Netlify, or
  Cloudflare Pages. Includes OG image and SVG favicon.
- README.md (mcp-server root): rewritten as the viral entry point —
  "give your AI assistant a fleet of cloud agents" — referencing the
  new wordmark and tying the package to the rest of the stack.
- brand/README.md: deployment guide explaining how to publish each
  asset (avatar, .github repo, per-repo READMEs, site) since this
  session only has write access to mcp-server.
…oice around Claude Code, OpenClaw, Hermes

Mark redesign:
- Drop the abstract three-spoke hub for a cloud silhouette that
  literally spawns three agent tiles via outbound spokes. Reads as
  "cloud → spawn agents" instantly at favicon size.
- Glow + activity particles around the cloud. Play-glyph inside each
  agent tile to reinforce "run/spawn".
- Refreshed wordmark, dark wordmark, favicon, and OG image to match.

Messaging refresh (dev-marketing voice, not enterprise):
- Hero: "Spawn cloud agents from your AI" — drop "provider-neutral"
  from the lead; it was telling, not selling.
- Frame the value as: local agents plan, the cloud runs the marathon.
- Name the three target consumers up front: Claude Code, OpenClaw,
  Hermes. Add a "Supported clients and frameworks" section calling
  out that `framework` is a runtime-profile string the worker
  consumes — Strands / OpenClaw / Hermes / your own.
- Website: new hero, new "Made for the agents you already ship with"
  section with cards for each assistant, new feature cards with
  punchier copy ("Real cloud, not your laptop" / "Built for
  marathons" / "Always observable" / "Boring defaults"), new
  architecture diagram showing the three local assistants feeding the
  dispatcher. OG image updated with the same headline.

Files touched:
- brand/logo-mark{,-light}.svg, brand/wordmark{,-dark}.svg
- brand/website/{index.html, styles.css, assets/{favicon,og}.svg}
- brand/profile-readme/profile/{README.md, assets/*}
- README.md (mcp-server root)
Per request, do not ship READMEs for other org packages from this
repo. Remove brand/proposed-readmes/ and trim the deployment guide
accordingly. Org profile README and the marketing site remain.
The framework field on spawn_cloud_agent and runtime profiles exists
and is passed through to the worker (src/index.ts, src/schemas.ts) —
but AgentDispatch doesn't interpret it. Whether a given framework
string is "supported" depends entirely on what the worker handles.
Today the reference worker (worker-agentcore) ships with Strands.

Adjust copy accordingly:

- README "Supported clients and frameworks" → split into "Supported
  clients" (Claude Code, OpenClaw, Hermes, etc. — all MCP clients,
  accurate) and "What the cloud agent runs" (Strands ships today;
  any other framework works once your worker handles it).
- Config example: framework "openclaw" → "strands" (truthful working
  example).
- Architecture step 5 acknowledges only Strands ships today.
- Org profile diagram caption: "runs Strands · OpenClaw · Hermes ·
  your framework" → "runs Strands today · your framework next".
- worker-agentcore table row: drop the "reference OpenClaw / Hermes
  workers live here" claim.
- Website hero badge: "Strands · OpenClaw · Hermes" → "Strands today
  · BYO framework".

OpenClaw and Hermes stay throughout the docs as **local MCP clients**
(the actual use case), which is correct.
@vamgan vamgan merged commit d5f6cfc into main May 11, 2026
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@vamgan vamgan deleted the claude/org-logo-and-readme-C3L2g branch May 11, 2026 06:37
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2 participants