Large conferences often present challenges for attendees, including:
- Difficulty building meaningful professional connections
- Complex schedules and overlapping sessions
- Last-minute venue and session changes
- Navigation challenges in large event spaces
ConferEase was designed to address these issues through a mobile-first conference companion application that supports networking, event management, and attendee engagement.
▪️ How might we create more meaningful networking opportunities, especially for introverted attendees, to foster professional connections in a comfortable setting?
▪️ How might we improve communication of last-minute changes to reduce confusion and prevent attendees from missing important conference opportunities?
▪️ Figma
▪️ User Journey Mapping
▪️ Persona Development
▪️ UX Research Methods
▪️ Usability Testing
▪️ Wireframing
▪️ Information Architecture
Conducted workshop analysis and synthesized insights from conference attendees to identify key pain points:
- Limited networking opportunities
- Communication gaps
- Complex event schedules
Developed primary and secondary personas to represent different attendee needs and behaviours.
Mapped attendee experiences across:
- Pre-conference planning
- Event arrival
- Session navigation
- Networking activities
- Post-event engagement
Translated research insights into actionable "How Might We" statements.
Designed:
- Hypothesis-driven testing
- Quantitative usability metrics
- Qualitative feedback collection
- User satisfaction measurements
Created:
- Low-fidelity wireframes
- Mid-fidelity Figma prototype
- User interaction flows
- Mobile-first interface designs
▪️ Smart attendee matching
▪️ Networking connection page
▪️ Personalised event schedules
▪️ Session reminders and notifications
▪️ Interactive venue navigation
▪️ Topic-based meetup recommendations
Designed a user-centred conference platform that aims to:
- Reduce networking anxiety
- Increase attendee engagement
- Improve event discoverability
- Enhance overall conference experience