ifuri — logo & brand package

A language-agnostic URI → handler adapter. The mark is a conditional fork on a URI path: a short branch meeting a slash at a right angle (the if — the policy decision) flowing into a parallel // (the URI). It encodes what the runtime does: evaluate, then route.

Motto: name it run it

Folder structure

ifuri-logo/
├── README.md            this file
├── COLORS.md            colour system + tokens guide
├── color/               tokens.json · tokens.css · tokens.scss · tailwind.colors.js · palette.svg/png
├── svg/                 vector source (text outlined — no fonts needed)
│   ├── icon/            icon · icon-light · icon-mono · favicon · favicon-tiny
│   ├── mark/            bare mark (colour + mono)
│   ├── wordmark/        wordmark (light + dark)
│   └── lockup/          horizontal · tagline · stacked  (light / dark / mono)
├── png/                 raster, organised by size
│   ├── icon/16x16 … 1024x1024
│   ├── favicon/16x16 · 32x32 · 48x48 · apple-touch-icon-180 · icon-192 · icon-512
│   ├── mark/ · wordmark/ · lockup/ (by width: 400/800/1200/1600)
│   └── icon-light/ · icon-mono/
├── webp/                icon + key lockups (web-optimised)
├── pdf/                 vector for print (icon, mark, lockups)
└── ico/                 favicon.ico (16/32/48/64 multi-size)

Which file do I use?

Need	File
Website favicon	ico/favicon.ico + png/favicon/* + svg/icon/ifuri-favicon.svg
App / store icon	png/icon/512x512 or 1024x1024, svg/icon/ifuri-icon.svg
Tiny UI (≤16 px)	svg/icon/ifuri-favicon-tiny.svg (fork-only, stays legible)
Site header (light bg)	svg/lockup/ifuri-lockup-horizontal.svg
Site header (dark bg)	svg/lockup/ifuri-lockup-horizontal-dark.svg
With tagline	svg/lockup/ifuri-lockup-tagline*.svg
Centered / hero	svg/lockup/ifuri-lockup-stacked*.svg
Print	pdf/*
Single-colour / stamp	*-mono.svg

Colour

See COLORS.md. Tokens live in color/. TL;DR — primary #4F46E5, accent #10B981 (light) / #34D399 (dark), ink #1E1B4B.

Type

Wordmark + motto are Poppins (Medium / Regular), outlined into the SVGs, so no font ships with your site. For matching UI text, install Poppins or any geometric sans.

Usage

• Clear space: ≥ the height of the mark's branch around the whole lockup.
• Min size: full mark to ~20 px; below that use ifuri-favicon-tiny.svg.
• Don't: recolour if/uri arbitrarily, rotate/skew the mark, add shadows/effects, or place the colour mark on a low-contrast background — use the -dark or -mono variants instead.

Regenerate

build2.py builds every SVG, token file and the palette from the standardized tokens at the top of the script. Change MOTTO or any ramp there and re-run, then re-export rasters.

Site & deploy

• make site — scripts/build_site.py assembles the brand gallery into _site/ (copies svg/ png/ ico/ color/ pdf/ webp/, generates index.html + style.css).
• make deploy — scripts/deploy-plesk.sh builds _site/ then rsyncs it to logo.ifuri.com (Plesk). Override host/docroot via IFURI_DEPLOY_HOST / IFURI_LOGO_DOCROOT.

Related projects

• Website: ifuri.com
• Runtime: if-uri/urirun
• Public docs: if-uri/docs
• Connector hub: connect.ifuri.com
• Installer: get.ifuri.com
• Examples: if-uri/examples
• Current work summary: work-summary-2026-06-20

Repository notes: TODO.md · CHANGELOG.md

License

Licensed under Apache-2.0.