Add automatic Claude Switcher for Conductor

.agents/product-marketing-context.md

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+# Product Marketing Context
+
+*Last updated: July 24, 2026*
+
+## Product overview
+
+**Working name:** OVO Labs
+
+**Wordmark:** `ovolabs.`
+
+**Descriptor:** Peptide science, refined.
+
+**One-liner:** A fictional peptide retail-house concept that combines warm editorial product presentation with fast finding and explicit evidence boundaries.
+
+**Current reality:** OVO Labs is a concept website. It has no company operations, inventory, material, customers, testing, laboratory relationship, fulfillment, payment, checkout, or commerce. A thin notice at the top of every page states that nothing shown is real, stocked, or for sale.
+
+**What the website demonstrates:** Two design presentations of the same complete ecommerce information architecture: persistent predictive search, four catalog categories, ten product pages, three catalog sets, testing-status lookup, product comparison fields, educational guides, responsive navigation, a browser-local cart, explicit empty/error/success states, and event instrumentation.
+
+**Concept category:** Peptide research-product ecommerce
+
+**Product type:** Fictional brand, ecommerce prototype, and strategic company package
+
+## Current catalog
+
+| Code | Product | Category | Strength | Concept price |
+|---|---|---|---:|---:|
+| OVO-001 | Retatrutide | GLP-1 & Metabolic | 10 mg | $105 |
+| OVO-002 | Tirzepatide | GLP-1 & Metabolic | 10 mg | $100 |
+| OVO-003 | Semaglutide | GLP-1 & Metabolic | 10 mg | $90 |
+| OVO-004 | Cagrilintide | GLP-1 & Metabolic | 10 mg | $89 |
+| OVO-005 | BPC-157 | Research Peptides | 10 mg | $60 |
+| OVO-006 | TB-500 | Research Peptides | 10 mg | $68 |
+| OVO-007 | CJC-1295 | Growth Hormone Research | 5 mg | $52 |
+| OVO-008 | Ipamorelin | Growth Hormone Research | 5 mg | $45 |
+| OVO-009 | CJC-1295 + Ipamorelin | Peptide Blends | 10 mg | $92 |
+| OVO-010 | BPC-157 + TB-500 | Peptide Blends | 20 mg | $118 |
+
+The three concept sets are:
+
+- OVO-S01 — Metabolic Reference Set
+- OVO-S02 — Peptide Pair Set
+- OVO-S03 — Secretagogue Reference Set
+
+Every product and set must preserve the same evidence boundary:
+
+- no material, inventory, or availability exists;
+- no laboratory, testing method, result, certificate, or purity figure is represented;
+- nothing can be checked out, paid for, ordered, shipped, or reserved;
+- no ratings, reviews, popularity, scarcity, or urgency claims are fabricated;
+- no dosing, preparation, administration, safety, efficacy, outcome, or human-use information appears.
+
+## Primary user journeys
+
+1. **Search directly:** Use the persistent search field to find a molecule or catalog code and open the canonical product page.
+2. **Browse by category:** Choose one of four research areas, filter the collection, sort by name or concept price, and compare complete cards in place.
+3. **Evaluate a product:** See the product identity, strength, format, price, testing state, quantity, and add-to-cart action in one decision block.
+4. **Inspect testing status:** Search by product name or code and see what each analytical field would mean, including an explicit “No result reported” state.
+5. **Build a local cart:** Add, update, remove, clear, and inspect a subtotal. The interaction ends before checkout and remains in browser storage.
+6. **Learn:** Read short guides about product comparison and the scope and limits of testing documents.
+
+## Audience and job to be done
+
+**Prototype audience:** Ecommerce operators, brand builders, designers, and category researchers evaluating how a serious peptide storefront could merchandise a focused catalog.
+
+**Potential future audience, only after independent legal and operating clearance:** Qualified organizations seeking research catalog products.
+
+**Core job:** “Help me find the exact catalog entry, compare the facts that matter, and understand what evidence is actually reported.”
+
+## Positioning
+
+**Positioning statement:** Peptides, without the mystery.
+
+**Value proposition:** A focused catalog with clear formats, testing status beside every product, and a fast path from search to cart.
+
+**Differentiation:**
+
+- search and categories are visible before brand theater;
+- product cards expose complete decision fields;
+- each molecule has its own canonical product page;
+- testing status sits beside the decision rather than in a detached document library;
+- empty evidence remains visibly empty;
+- the cart gives precise feedback and stops honestly before checkout.
+
+## Research-backed design principles
+
+The 2025–2026 research package supports these implementation choices:
+
+- Exposed predictive search and rich results for known-item discovery.
+- Visual category shortcuts for exploratory discovery.
+- Two-column mobile product grids with complete cards.
+- Applied category state, result counts, clear search recovery, and predictable sorting.
+- Product-first PDPs with image, identity, strength, format, price, testing status, quantity, and one CTA.
+- Vertical detail sections and accordions rather than horizontal tabs.
+- Exact add-to-cart feedback, editable quantity, remove, subtotal, and a clear terminal state.
+- Eager loading and explicit dimensions for above-the-fold media.
+- No ratings when review evidence does not exist.
+- No autoplay, 3D, decorative scientific motion, fake urgency, or proof-badge clutter.
+
+## Site architecture
+
+```text
+/ovo-labs/
+├── catalog.html
+├── bundles.html
+├── testing.html
+├── notes.html
+│   ├── notes/reading-testing-status.html
+│   ├── notes/choosing-by-molecule.html
+│   └── notes/coa-boundaries.html
+├── company.html
+├── faq.html
+├── policies.html
+├── peptides/
+│   ├── [10 canonical product pages]
+└── 404.html
+
+/ovo-labs-porcelain/
+└── [the same route and content model in an isolated side-by-side variant]
+```
+
+Legacy routes redirect:
+
+- `/third-standard/` → `/ovo-labs/`
+- `/datum-peptides/` and every former deep route → the matching `/ovo-labs/` route
+- `lot-record.html` → `testing.html`
+- `access.html` → `catalog.html`
+- `eligibility.html` remains a compatibility alias for the policy page.
+
+## Brand voice
+
+**Tone:** Warm, editorial, clear, direct, and technically literate.
+
+**Personality:** Considered, tactile, confident, useful, and honest.
+
+**Use:** product, category, code, strength, format, testing status, result, method, scope, sample, cart.
+
+**Avoid:** dossier, archive, institutional access, eligibility gate, release, protocol, dose, transformation, medical-grade, pharmacy-grade, guaranteed, best seller.
+
+## Visual system
+
+The warm-apothecary-modernism route at `/ovo-labs/` is the brand-led comparison control. Its binding system uses:
+
+- `ovolabs.` as the lowercase typographic wordmark and “Peptide science, refined” as the descriptor;
+- warm cream `#F3EADA`, porcelain `#FAF6EE`, parchment `#EDE2CD`, espresso `#3A2A1F`, espresso-deep `#2A1D14`, ink `#5C4A3B`, terracotta `#B9553E`, terracotta-deep `#8F3B2A`, ornament-only gold `#B08A52`, and gold-bright `#C69B63` on espresso;
+- Fraunces for editorial display and the italic wordmark, Instrument Sans for body/UI, and IBM Plex Mono only for codes, concept prices, and status;
+- Aesop-like editorial density, The Row restraint, and Byredo typographic discipline translated into product-led ecommerce;
+- an espresso fiction banner and warm-paper sticky header with exposed search and category navigation;
+- a 12-column 1280px shell, 5/7 desktop hero, product-first fashion grid, and full-width espresso ruled testing band;
+- zero-radius sections/cards, at most 2px on inputs/buttons, and no card shadows or borders;
+- only `ovo-hero-still.webp`, `ovo-vial-front.webp`, and `ovo-set-pair.webp` as production imagery;
+- safe amber research-vial still lifes on cream, stone, linen, plaster, or dark timber;
+- no syringes, preparation tools, body context, fake labels, reports, laboratory props, or invented proof;
+- an opening hero that establishes the house while keeping Shop and Testing actions immediately available;
+- four-up desktop and two-up narrow-width product grids;
+- a cart drawer and mobile sticky product action.
+
+The superseded cool-white/cobalt “Bench Light” direction remains prohibited.
+
+The Porcelain candidate at `/ovo-labs-porcelain/` is a separate product-first system, not a return to Bench Light. It uses:
+
+- a pure-white `#FFFFFF` canvas with warm near-white `#FBF9F6` cards and `#F3EEE6` image wells;
+- the same amber imagery, espresso controls, terracotta emphasis, and three self-hosted type families;
+- a left-aligned wordmark, direct desktop navigation, persistent boxed search, and a dedicated category row;
+- a compact 55/45 hero, factual four-cell strip, and an early four-up desktop/two-up narrow catalog;
+- 4px controls, 10px cards, and a 16px hero field, with borders doing most of the separation;
+- gold only in packaging photography and the wordmark period;
+- no cobalt, cool-gray clinical template styling, generic laboratory theater, or unsupported proof.
+
+The two routes deliberately share data and truth rules while keeping their CSS, JavaScript, canonical URLs, browser storage, and analytics event namespaces isolated. Porcelain is the primary direct-response hypothesis; the warm route is the premium brand control. Neither is a proven conversion winner without controlled comparative evidence.
+
+## Proof rules
+
+No claim is published without direct support.
+
+| Claim type | Current state |
+|---|---|
+| Customers or testimonials | None |
+| Ratings or popularity | None |
+| Laboratory relationship | None |
+| Identity, purity, content, sterility, or endotoxin result | No result reported |
+| Inventory or availability | None |
+| Fulfillment or delivery | None |
+| Checkout or payment | None |
+| Medical, clinical, or human-use guidance | Excluded |
+
+## Measurement
+
+Each prototype writes non-PII events to `window.dataLayer` and exposes them through `window.OVOAnalytics.events()` for QA. Porcelain additionally exposes `window.OVOPorcelainAnalytics.events()` and dispatches `ovo-porcelain:analytics`.
+
+Search and testing events never contain the visitor’s raw string; they retain only an allowlisted catalog classification, a coarse length bucket, and a result count.
+
+Core events:
+
+- `page_view`
+- `view_item_list`
+- `search`
+- `filter_apply`
+- `sort_changed`
+- `select_item`
+- `select_category`
+- `select_article`
+- `view_item`
+- `view_article`
+- `view_testing`
+- `product_media_selected`
+- `quality_lookup`
+- `add_to_cart`
+- `view_cart`
+- `cart_quantity_changed`
+- `remove_from_cart`
+- `cart_cleared`
+- `newsletter_demo_completed`
+
+These events measure usability only. No prototype event is a purchase or commercial conversion.
+
+## Goals
+
+**Current goal:** Demonstrate a high-converting peptide ecommerce experience while remaining unmistakably fictional and non-transactional.
+
+**Primary quality gates:**
+
+- every reachable route loads without console errors;
+- every visible control works;
+- no broken internal links or orphan pages;
+- keyboard completion for search, navigation, accordions, product quantity, and cart;
+- rendered desktop and narrow-width design QA;
+- no fabricated product, quality, customer, shipping, or operational claim;
+- exact pushed commit saved through the connected Sites project, with public deployment only when explicitly authorized.