Nirzar Bhaidkar - Digital Marketing Professional 🚀
Experienced Performance Marketing Manager with a proven track record in driving digital marketing strategies, optimizing campaigns, and increasing ROI. Skilled in data analysis, SEM, and social media advertising, with a strong ability to translate insights into actionable plans. Adept at managing cross-functional teams and delivering results in fast-paced environments. Committed to leveraging expertise to enhance brand visibility and achieve business objectives.
About Me As a digital marketer, I specialize in building and implementing strategies focused on Google and Facebook Ads, primarily for small to medium-sized businesses. I have successfully grown organic revenue and created an interactive web presence across various platforms for clients. I am deeply inquisitive and love uncovering patterns and discovering the meaning behind data, thrilled to prove intuition with numbers. I believe that today's marketing is as much about data as it's about creativity, and I aim to bring both these domains together.
Experience 💼 WPP Media, Mumbai, Maharashtra Senior Executive | May 2023 - Present
Managed a $15M+ annual portfolio for leading global brands across the automotive, construction, and storage industries, ensuring optimal campaign performance and ROI.
Spearheaded end-to-end campaign ideation, execution, and optimization strategies, enhancing performance across paid search and E-Commerce initiatives.
Expertly managed bids to maximize efficiency and drive peak performance in SEM campaigns.
Monitored and analyzed key performance indicators (KPIs) to ensure alignment with client goals and data-driven decision-making.
Compiled weekly, seasonal, and annual performance reports to drive efficiency and marketing effectiveness for divisional campaigns.
Conducted periodic account audits to uncover optimization opportunities in keywords, ad creatives, and bid strategies.
Executed bulk uploads of fresh creatives, keywords, and extensions to maintain ad relevance and enhance engagement.
PUBLICIS GROUPE, Mumbai, Maharashtra Analyst | October 2021 - July 2022
Implemented, managed, and optimized paid campaigns across paid social, Google Ads, and Bing, expanding reach and audience engagement.
Developed and optimized PPC campaigns focusing on customer retention and acquisition, resulting in a 30% increase in sales.
Conducted in-depth Search Query Reporting (SQR) to refine ad targeting and boost performance, driving a 15% growth in click-through rates (CTR).
Executed data-driven bid strategies to enhance paid search effectiveness, achieving a 25% increase in return on ad spend (ROAS).
Delivered comprehensive performance reports to stakeholders, enabling strategic adjustments and contributing to a 20% improvement in overall campaign performance.
Performed A/B testing & ROI optimization for advertising campaigns.
Education 🎓 Bachelor of Engineering (Computer Engineering)
Master's in Management Studies (Marketing)
Skills 🛠️ Data Analysis & Interpretation
Platform Proficiency: Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads
Campaign Management
Bid Management & Optimization
A/B Testing & Experimentation
Tracking & Attribution
Keyword Research & Management
Audience Targeting
Copywriting & Creative Strategy
Reporting & Communication
Excel/Spreadsheet Proficiency
Understanding of SEO
Strategic Thinking
Budget Management
CRO (Conversion Rate Optimization)
Certifications 🏅 Google Ads Search Professional Certification
Google Digital Marketing and E-Commerce Professional Certificate
Meta Social Media Marketing Professional Certificate
Meta Certified Media Buying Professional
Microsoft Advertising Search Certification
Awards 🏆 Google Online Marketing Challenge: Placed 15th from 4500 Teams Worldwide
Contact ✉️
Email: nirzarbhaidkar@gmail.com
LinkedIn: Nirzar Bhaidkar
Website: www.nirzar.in